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Cognitive Behaviour Therapy – CBT for Weight Loss and Dieting

The No Diet, Diet.’

Cognitive Behaviour Therapy - CBT for Weight Loss and Dieting

Cognitive Behaviour Therapy – CBT for Weight Loss and Dieting

Cognitive Behaviour Therapy - CBT for Weight Loss and Dieting

Cognitive Behaviour Therapy – CBT for Weight Loss and Dieting

Evidence-based Psychological approaches, such as Cognitive Behaviour Therapy, have been shown to be one of the most effective ways to lose weight. Cognitive Behaviour Therapy – CBT for Weight Loss and Dieting, is also beneficial in the area of on-going weight management. On this page we will try to provide an overview of this proven psychology-focused approach to weight loss.

It should be of no surprise that CBT is so successful in the weight-loss arena. It is after all the most scientifically researched behaviour therapy in the world. Developed over 50 years ago It’s effectiveness has been extensively proven at many levels. It is now widely used in medicine, with CBT therapists being employed in just about every hospital in the world.

How Can I Motivate Myself to Lose Weight

We were almost the Pioneers.

Over fifteen years ago we (Martin and Marion Shirran) developed our psychology-based, Permanent Weight-Loss Treatment, the Gastric Mind Band. Since then we have written two bestselling books on the subject. We have also been invited to a number of universities to share in-depth details of the approach. Over a thousand people visited out clinic for help in losing weight, allowing us to amass over 15,000 1:1 clinical treatment hours.

Cognitive Behaviour Therapy - CBT for Weight Loss and Dieting

An Ungraded CBT

Our upgraded version of CBT, developed in-house, has been endorsed by both professor Windy Dryden, of Goldsmiths University in London, and by Professor Philip Zimbardo, of Stanford University in San Francisco. In February 2022, we were proud to receive the award for the ‘Most Innovative Obesity Psychological Therapy Service’ from the Global Health Awards 2022 panel. We tell you this as an endorsement of our level of knowledge and experience to write this page.

Cognitive Behaviour Therapy - CBT for Weight Loss and Dieting

Psychology and dieting

People often underestimate the importance of psychology around dieting and the achieving of what is possibly ‘utopia’ for dieters, that is, Successful Permanent Weight Loss. There’s a common misconception that if you go on a diet and lose weight, you’ll magically feel better about yourself and be able to maintain the weight loss in the long term. But as we will try to highlight, there are much deeper psychological issues at play when it comes to our relationship with food and losing weight.

My Weigh Less CBT

Cognitive Behaviour Therapy – CBT for Weight Loss and Dieting

The origins of CBT are based around a very simple understanding that- it is never the event in our life that’s the problem; rather it is our belief about that event. Or, an alternative description is ‘Belief Always Controls Behaviour’. Initially, many people find it hard to get their head around the statement. So, let me try and give you a couple of examples. Food Addiction Dedicated Page.

Weight Loss For Men - Cognitive Behaviour Therapy - CBT for Weight Loss and Dieting

Do you find that you are having something to eat because you are physically hungry, or because you just want to? Do you ever eat for reasons that have nothing to do with hunger. Such as, do you ever eat because you are bored, sad, lonely, tired, depressed or maybe to please someone else…? These are issues that CBT can help you to simply overcome. Read our Blog – The Psychology of Weight Loss.

Cognitive Behaviour Therapy - CBT for Weight Loss and Dieting

CBT helps with weight loss

CBT helps with weight loss by helping you understand why you crave certain foods. Then it can show you how to change your thoughts on food and eating. You can learn to recognise negative feelings that come up, before they take control, such as frustration, hunger, or boredom for example. Then you can replace them with more positive feelings like excitement, interest, or calmness.

CBT in Weight Loss - My Weigh Less

CBT for Weight Loss

CBT can often prove to be a major factor in successful weight loss. It works effortlessly with our logical, conscious mind, and is an extremely effective approach, when wishing to change any behaviours. When it comes to food, we can all be exposed to certain triggers. For example, seeing others eating, or maybe smelling food, or an advert on the TV. So, how logical is it, that, because you’ve spotted someone else eating, you have to eat something too, when, 5 minutes ago, you weren’t even thinking about food, or feeling hungry?

Cognitive Behaviour Therapy - CBT for Weight Loss and Dieting

Just looking at a burger

Just looking at a burger, whilst absorbing the aroma, maybe of fried onions, is often enough to kill off the most determined dieting attempt. But it’s not really that big a surprise because aroma, emotions and memory are all inter-related and come into play… This explains why the smell of frying onions quickly brings back so many memories. Of course, the whole purpose of adverts is to seduce you into buying a specific product, or choosing one particular brand over another. So consequently, they send out extremely powerful, even subliminal, messages, precisely to hook you in.

Cognitive Behaviour Therapy - CBT for Weight Loss and Dieting

Why does CBT work so Well?

Why does it work so well? Cognitive behavioural therapy (CBT) is a type of psychotherapy that helps you to change your behaviour and thoughts by identifying, challenging, and changing, the patterns of thinking that are behind them. CBT is a therapy that looks at how we think, feel and act. It helps by creating awareness of our thoughts, feelings and awareness; it lifts the complexity around how food and eating affect our emotions, moods and behaviour patterns. You may also like to read our blog post all about “The Mind-Body Connection to Obesity”.

CBT For Weight Loss

Cognitive Behaviour Therapy – CBT for Weight Loss and Dieting

CBT has been found to be more beneficial than most other treatment approaches: it is known to produce very rapid results, often in just a few weeks. Additionally, CBT has been proven to help people overcome issues that originally caused them to gain weight in the first place. You can read one of the many verified Success Stories on the site about Katie, who lost 100 pounds with CBT.

CBT For dieting and weight loss

Whilst it is possible to buy a book on CBT and ‘Do It On Yourself’, it is, without doubt, more beneficial, and successful, if you enlist the services of a trained professional. Our My Weigh Less Course is completely downloadable. You can complete the twelve hours of therapy at whatever speed you wish. Below you will find a few tips to get you started. You can also download an audio introduction, completely free of charge, no email address or credit card details required. Take a look around the extensive site and the FAQ section… we look forward to helping you. You may like to read our Blog Page – The Miracle

Our Top Tips – Including Using CBT for Weight Loss

Tip No. 1 – Only Eat When You’re Hungry!

This has to be our number one, golden rule, when it comes to achieving successful weight loss. In our experience, most overweight people eat for many different reasons, other than physical hunger. But, if you allow your emotions to control your eating habits, then it is unlikely that you will be able to control your weight as a result. So, before you reach for anything to eat, stop and ask yourself first if you physically NEED to eat, or you just WANT to… Remember the CBT motto – “Belief controls Behaviour”

top weight loss tips

Tip No. 2 – Use a Smaller Plate!

You’ve probably heard this many times before, but it’s a fact that people who use larger plates tend to eat more food than those who eat from smaller plates. Remember the famous Delboeuf optical illusion, because a small portion of food looks more generous when served on a smaller size plate. If you stick to our mantra, “always go for quality over quantity”, then you will definitely lose weight much more easily. Additionally, if your mind believes you have a decent size portion of food in front of you, you will also feel physically satisfied!

Delboeuf Optical Illusion

Tip No. 3 – Drink a Glass or Two of Water Before Your Meal!

Reduce Your Calorie Intake by over 20%, with almost with no effort! Research results, published by Harvard Medical showed that people who drank two large glasses of water, just before eating, consumed, on average, around 20% less food than previously. This is possibly as a result of the stretching and fullness sensation in the stomach.

weight loss tips

Tip No. 4 – Eat Slowly and Mindfully!

A growing number of studies have consistently found a correlation between speed of eating and weight, so it is officially accepted now that faster eaters are definitely more likely to become overweight. Studies have also shown that people are much more likely to eat more when their eating is mindless, as opposed to mindful. So, make meal times an occasion by sitting down at a table, with no distractions. Then eat slowly and savour every mouthful. You will naturally eat less food and also find it easier to lose weight as a result!

top weight loss tips -Cognitive Behaviour Therapy - CBT for Weight Loss and Dieting

Tip No. 5 – Stay Away From Sugar and Highly Processed Foods!

It’s a fact that sugar and highly processed foods have addictive properties! So much so, that many people find that once they start eating these foods, they literally can’t stop. And, of course, if you’re making such poor food choices, this in turn will make it almost impossible for you to lose weight. So, our advice is to choose healthy, unprocessed foods and limit the amount of sugar you consume. As a result, you will have far more control over how much you eat and also how much weight you can lose.

top weight loss tips - Cognitive Behaviour Therapy - CBT for Weight Loss and Dieting

Tip No. 6 – Eat Your Favourite Foods on the Plate First!

You may not be aware of how important this tip is, but the order in which you eat your food can actually have a big impact on how much you consume! It’s quite common for overweight people to “save the best til last” when eating. In other words they only eat their favourite food right at the end. It’s not so surprising then, that they also tend to eat everything on their plate, regardless of how uncomfortably full they feel. Because, of course, they don’t want to miss out on the “best bit”!

top weight loss tips

However, our advice is to eat your favourite things first. Not only will you enjoy it more, but it’s also much easier to stop when you’ve eaten just the right amount and leave the rest on the plate. CBT tip – if you want to really savour and enjoy your favourite parts of a meal, eat these things first, because the first few mouthfuls are always the best! Read our page around Fad diets not working here.

weight loss specialists

Cognitive Behaviour Therapy – CBT for Weight Loss and Dieting

Downloadable Weight Loss Treatment. Sarah Hart, featured below, lost an incredible 140 pounds, following her treatment with Martin and Marion. As a result, she was featured globally on the TV and in the press. You can also read more details about Sarah in the Success Stories Section. You can buy and download the complete course right now by following this link .

my weigh less - Cognitive Behaviour Therapy - CBT for Weight Loss and Dieting

Dream to be slim…’

Downloadable Weight loss Treatment

So, go ahead, relax, and take a few minutes to daydream about what it would be like to be slim and healthy… being at your target weight? Moreover, imagine if you never had to go on a diet again, or be afraid of food? And also, what if you were able to enjoy every social event? And, on top of that, you had an abundance of extra energy, and improved self-esteem? Welcome to the evidence-based My Weigh Less Master Class! A proven, psychology-focused, downloadable weight loss treatment, that delivers permanent results. And it’s based around over 15,000 clinical 1:1 hours treating overweight clients. Read our Psychology is Key To weight Loss Here.

Katie lost 100 pounds with the Shirrans’ Weight Loss Treatment

My Weigh Less, a weight loss treatment that is fully downloadable, built around a version of Martin and Marion Shirran’s globally acclaimed Gastric Mind Band Permanent Weight Loss Treatment. And now the unique, phenomenally successful approach to weight loss, is instantly available to download to your phone, tablet, or computer. As a result, you can complete the entire course in the comfort and privacy of your own home. The approach concentrates on what is agreed to be the epicentre around the issues and problems of excess weight. We’re talking about Psychology, of course!

Downloadable Weight Loss Treatment

A Weight Loss Treatment that is Fully Downloadable

Over a thousand people, including Medical Professionals, celebrities, and members of the public, have travelled from around the world, to visit the Elite Clinic in Spain. They also invested thousands of pounds to spend four days with the Shirrans, who are regarded as experts in the weight loss field. They all shared a common desire; to lose weight. If you are wondering just why they came and valued the treatment so highly, then please take a look at the page on the site that explains exactly how and why the treatment works.

Kay Lindley reversed her Type 2 Diabetes following her treatment with Martin and Marion

Kay successfully reversed her Type 2 Diabetes

Some clients simply want to shed their excess weight to look better, however others tell us that health is the main reason. Many of our past clients have successfully reversed medical conditions such as insulin resistance, diabetes, high blood pressure, and fatty liver disease, whereas others have managed to avoid having knee, or hip replacement surgery. Psychologies Magazine published an article about Martin and Marion Shirran and their weight loss treatment. You can read a Blog post on treating Diabetes. Vogue Magazine also featured Martin and Marion’s work.

Vogue Magazine - Downloadable Weight Loss Treatment

New Downloadable Weight Loss Treatment

The Shirrans’ weight loss approach has been the subject of continued research and development over the last fifteen years. Their youngest client was just fourteen, and the oldest, eighty-six. Some clients wished to lose just a few pounds to fit into their wedding dress. But others, like Sharon, pictured below, went on to lose over 75 pounds. Read her full story on the Success Stories Pages. The My Weigh Less Treatment has been designed to help men just as much as women, and you can read a dedicated page about Weight Loss For Men Here.

My weigh Less Sharon's Weight Loss Story. Downloadable Weight Loss Treatment

Treatment Based on Proven Science

The psychological approach incorporates Cognitive Behaviour Therapy (CBT), Clinical Hypnotherapy and Neuro-Linguistic Programming (NLP). It also includes the Shirrans’ own Life Architecture Therapy, along with TCBT, their own upgraded version of CBT, which is the subject of their bestselling book, published globally by Hay House. Professor Windy Dryden, of Goldsmiths University in London, endorsed their book and Professor Philip Zimbardo, of Stanford University in the USA, wrote the foreword. Marie Claire have also featured Martin and Marion’s work.

Downloadable Weight Loss Treatment  - My Weigh Less

Overweight People are not Lazy

Being overweight, having an unhealthy relationship with food, is predominantly a psychological issue. So, it’s a learned behaviour, because people are not born obese. But people are rarely overweight because they are lazy, or lacking in willpower; the issue goes much deeper. As a result, they simply need a ‘Psychological Reset.’ Alison, photo below, lost 70 pounds with Martin and Marion’s treatment.

My Weigh Less - Downloadable Weight Loss Treatment

Downloadable Treatment

Many clients tell us that they can’t remember the last time they ate in response to real, physical hunger. And so, we will ask you: “Do you eat when you are bored, stressed, tired, lonely, depressed, sad, to reward yourself, or maybe just to please someone else?” Then we will help you to change your mindset around food. Follow the link now to experience the fully downloadable, weight-loss treatment today. Hello Magazine featured Martin and Marion’s work.

Hello Magazine Featured Martin and Marion's Work around Permanent Weight Loss

We will help you

We will also help you to make simple changes in your other thought processes… How much better could your relationship with food be, if we taught your subconscious mind how to effortlessly replace the word “want” with the word “need”? For example, instead of hearing the waiter asking: “Do you want fries with that?” without thinking you process the question as: “Do you need fries with that?” You can watch a short animated video explaining Want and Need at the bottom of this page.

Downloadable Weight Loss Treatment 
Ruby My Weigh Less

Downloadable Weight Loss Treatment

So, how would you feel, if you had the opportunity today, to sit down alone with Martin and Marion, with an everflowing cup of coffee? And, what if, over the course of 12 hours, they then told you everything they know about permanent weight loss? And they also shared with you all the tips, techniques and secrets they normally reserve exclusively for their visiting international clients? Welcome to the ‘My Weigh Less Master Class.’ Ruby, photo above, has lost 50 pounds so far, following her treatment with Martin and Marion.

Downloadable weight loss treatment can be completed on any device.

Downloadable Weight Loss Treatment

Allow us to inspire and guide you, so your dreams can become reality. You can also read more details about what the My Weigh Less course includes on this site. And there is no reason why you can’t start your weight loss journey today! Below, Martin and Marion appearing on the This Morning TV show with Philip Schofield and Holly Willoughby. Your desire to be slim and healthy may shift from a dream to reality… sooner than you think.

My Weigh Less 
Downloadable Weight Loss Treatment Holly and Phil

Read the Medical Endorsement Page Today

You can read a full breakdown of all the components included in the treatment package on the Course Details page. There is also an explanation of the treatment on the Does This Work Page. We look forward to working with you. Additionally, you can read reviews from medical and other professionals on the Medical Endorsement page

My weigh Less

Registered Stakeholder in NICE – National Institute for Health and Care Excellence.

Marion Shirran, as a director of Oxford Therapeutics Limited, is proud to be a registered Stakeholder in NICE – National Institute for Health and Care Excellence. Additionally, Marion is pleased to be involved in the All Party Parliamentary Group on Obesity.

weight loss course

View Short Animated Want and Need Video below

Click on the link below to listen to Martin and Marion‘s short audio introduction of the weight-loss course.

Free Sample Download of My weigh Less

You can download the complete course, and start your weight-loss journey today.

Register Now for the My Weigh Less Course

Downloadable Weight-Loss Treatment

My Weigh Less®/ and all associated intellectual property rights, are the property of Oxford Therapeutics Limited, a company registered in London.

Oxford Therapeutics Limited with My Weigh Less

You can read additional information about Martin and Marion Shirran and their weight-loss treatment on the GMBand website.

Although the weight loss results and success stories shown on the site are typical, individual results will vary, and are not guaranteed. Weight loss success depends on each individual’s level of motivation, commitment, food intake and metabolism. Read our full disclaimer in the Terms & Conditions.

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