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Seven Secrets of Permanent Weight Loss

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Seven Secrets of Permanent Weight Loss

Seven Secrets of Permanent Weight Loss

Seven Secrets of Permanent Weight Loss

No.1 Skinny French Women

No.1 Skinny French Women. Just about everyone with an interest in losing weight, has read, or heard something, about the mystique around how, or why, French Woman seldom get fat. We know French Women really love to eat bread, cheese and pastry. They absolutely love red wine, and will often be seen in restaurants, at either lunch, or dinner, enjoying a three course meal. But, and it’s a fact, they just don’t seem to get ‘Fat’. Read more about the first of our seven secrets of permanent weight loss.

Seven Secrets of Permanent Weight Loss

The French Paradox

French women don’t get fat; Mireille Guiliano, was the author of the bestselling book on the subject. In her book, she unlocked the simple secrets of this “French Paradox”—how they enjoy food, while staying slim and healthy. Marion lived and worked in France for a while, and we have friends living there, so we do visit often. Because of our work around obesity, and treating overweight clients, the French Paradox has been of particular interest to us for some time.

Seven Secrets of Permanent Weight Loss

No Snacking Please!

So, what’s the secret? Well, it is surprisingly simple and straightforward. Firstly, they don’t understand the word ‘SNACK!’ French women will often sit down to eat three times a day, they like to spend time over their meals. The French view each occasion as a mini celebration. They absolutely love food, and eating, especially if they can do it in the company of friends. But that is it. Offer them a bag of crisps, or anything else outside of the meal and they will politely refuse.

weight loss specialists

Quality over Quantity

Secondly, as we mentioned above, the French love food, but for them it’s definitely a case of quality over quantity! So, they tend to be much more particular than their British neighbours about what sort of food they choose. Consequently, as a nation, the French have lower rates of heart disease and levels of obesity than their neighbouring countries. And interestingly they generally consume more fat and drink more wine! However, their diet consists mainly of natural, saturated fat, rather than the processed vegetable oils, and they eat real food, rather than empty, ultra-processed carbs.

Seven Secrets of Permanent Weight Loss

In conclusion, one of our seven secrets to achieving permanent, sustainable weight loss is to emulate the lifestyle of the French, as closely as you possibly can. So, sit down, take your time, and enjoy all your meals. Choose natural, nutritious, unprocessed foods, whenever possible. As a result, you will eat far less overall, because it is ultimately more satisfying, tasty and filling than fast foods and ready meals. And lastly, resist the temptation to snack. Just stop and ask yourself why you are reaching for food in between your meals, because it’s definitely nothing to do with physical hunger. Is it simply because you’re feeling bored, stressed, lonely or tired maybe…?

No.2 The Default Switch

“Change your Default Switch”

Seven Secrets of Permanent Weight Loss

So, it may sound very strange, but in your brain you have a switch, a setting that controls how you react to situations and stimuli, at an unconscious level. What we want is for you to flip the switch, from Yes to No. To be honest, it takes a lot of effort the first time. Yours may well have been locked in the Yes position for many years. So use whatever effort is required and flip it. The fact that it takes so much effort is the reason that more people don’t change it. But when you flip it, then just stand back and be amazed as you watch your life, effortlessly, change in front of your eyes.

Seven Secrets of Permanent Weight Loss

The Skinny Switch

A few months ago I wrote an article called flipping the ‘Skinny Switch’. I heard about the ‘Default’ switch at a psychology conference at Warsaw University. To be honest, I was blown away. The presentation talked about drug addicts, alcoholics, people with anger management issues, and even couples going through relationship counselling.  We quickly re-engineered it to ensure that its number one use was in the field of Weight loss. And so it’s become another of our seven secrets of permanent weight loss.

I Changed Mine and Lost 85 pounds

After fifteen years, and having treated well over a thousand overweight clients, I know that changing the default setting is one of the traits adopted, maybe unknowingly, by those almost ‘God-like’ people, that we all know, who stay naturally thin, regardless of what goes in their mouths.

So let me try and explain. You are on a diet, it is very important to you, nothing is going to get in your way. Then a few friends from work call around to see you, they are good friends whose company you enjoy. They tell you they are going out to your favourite restaurant. They want you to join them, you have not eaten yet. You know the food and wine will be amazing, as will the company. So do you say Yes, or do you say No…?

My Weigh Less Chocolate

Start to Think of Yourself

But just imagine what it would be like to just effortlessly say No whenever you wanted, without even having to think about it. For the first time in your life, you start to think about yourself and what You want, instead of pleasing others. So, instead of saying Yes and giving in to every request, you changed, and selected whichever option served your best interests. Does it sound like a dream? No, it’s just about flipping your default switch. Take a Look at How Diets Work.

how to achieve permanent weight loss

What’s it Like?

So, what’s it like living a life when your default switch is in the wrong position? Well, it’s like this: “Martin, do you want to come out tonight? Yes! Do you want a pizza? Yes! Do you fancy a glass of wine? Yes! In fact, I’ll have two! Martin, how about going away for a weekend? YES! It was always Yes! Because Yes was my default setting. It never needed any thinking about, it was automatic, it was painless, it was easy, just say Yes to everything. Martin was always up for fun, and pleasing other people.

How Can I Motivate Myself to Lose Weight

Seven Secrets of Permanent Weight Loss

When I heard the “Default Switch Presentation” I already knew I needed to make a few changes, so I decided to have a go. I wanted to see what it would be like, to live with No as my default setting instead of Yes. To be honest, at the start it was harder than I had anticipated, but you can do it, the result will blow you away. Now whenever anyone asks me something, I would in most cases just automatically say No Thank You. Then they, or I, had to work very hard to get it to a Yes. As a result it took the pressure away; in fact it often put the pressure on them.

My Weigh Less Diet Secrets

It Takes a Lot of Effort

The effort required to flip the switch is also a positive, as it takes a lot of effort to flip it back again. But be careful, don’t become someone your friends describe as boring, always saying no. However, if that’s what it takes, even temporarily, for you to achieve your target weight, then maybe, just maybe, that’s OK. Just start to become one of those people who, at least some of the time, do what is best for them.  ‘Will saying yes, take me closer to my goal, or move me further away?’ Then, in reality, there is nothing to think about is there.

seven secrets of permanent weight loss

You may find that changing the switch setting will affect other areas of your life, whist it helped me on my weight loss journey, it also changed many other facets of my life. I find that I think about myself a little more now. Before, if I had decided to have a few nights in and catch up on my sleep, and just chill, I would often find myself just giving in, as soon as someone invited us out. If anyone asked me to take on some extra work, I used to say Yes! Whereas now I think about the consequences, and make a more considered decision.

Wilpower My Weigh Less

Seven Secrets of Permanent Weight Loss

So, make sure you commit to changing the default to where you want it to be. Try it; the results come very quickly. Give yourself seven days, you may be surprised. It will certainly allow you to take decisions that benefit you, and take you on the route you want to follow, rather than always pleasing others. Read on for more of our seven secrets of permanent weight loss….

sleep more weigh less

No.3 The Power of Sleep

Recently a number of articles have been published in the popular press regarding the research undertaken by universities around the world into the effect that sleep has on obesity, and losing weight. The news was mixed, basically saying that if you slept for between 7 and 7 ½ hours a night, you could potentially save yourself from consuming 270 fewer calories than if you only manage 6 hours sleep per night. The not so good news was that if you sleep for more than 8 ½ hours a night, the opposite effect happens, and it has a negative impact on your metabolism.

sleep more weigh less

We Have Known For years

In honesty we have known about the part that sleep plays in obesity for many years. In 2015, a study funded by Diabetes UK and UK National Institute of Health Research concluded that losing out on just 30 minutes of sleep per night can cause people to experience weight gain. Additionally, a more shocking, and unexpected consequence, was the potential metabolic changes caused, such as insulin resistance. An important factor for overweight individuals.

It is Scientifically Proven

There are so many scientifically proven reasons why sleep is so important for anyone who is serious about losing weight. Most dieters know of the critical part played in weight loss by the hormones, leptin, ghrelin and cortisol. But the effect of too much, or too little, sleep on those hormones can be a big problem for dieters.

Getting quality sleep is sometimes hard for people to achieve, but it is crucial for weight loss. Getting enough quality sleep controls how you manage your feelings of stress and improving your cognitive function. When you don’t get enough sleep, your cortisol levels rise – elevated cortisol levels leads to an increase in appetite and inflammation. Another of our seven secrets of permanent weight loss…

Willpower restores itself during Sleep

Many believe that willpower is like a hormone, and its reserves dwindle as the day goes on. And only sleep can replenish it. Research shows that people trying to stop smoking, or to lose weight, as an example, normally cave in during the evening, around 8.00pm. This is when their level of the willpower hormone has been expended. No one throws in the towel around stopping smoking at nine in the morning, and few dieters blow it at breakfast!

Lack of Sleep Increases Cravings

A lack of sleep causes people to crave and consume more predominantly energy-dense, high-carbohydrate snacks. All carbohydrates are broken down into glucose, which is then absorbed into the bloodstream, raising your blood sugar.

It is believed that many of the normal lifestyle habits of overweight individuals play a negative part in their sleep patterns. As an example they are often guilty of eating at irregular timings, they have excessive levels of caffeine intake, and their alcohol consumption is late at night.

Let’s Give You A Few Tips

Alcohol disrupts your quality of sleep in a number of ways. Excessive alcohol results in you not achieving enough REM sleep, which is vital for restoring bodily functions. This is why you can go to bed after a heavy drinking session, wake in the morning, after maybe 10 hours sleep, and feel just as tired as when you went to bed! Alcohol and a perfect night’s sleep do not mix at any level.

Binge-watching Netflix into the early hours does not really help with your sleeping. Late night viewing can awaken and sharpen your senses, rather than slow them down. Why not treat yourself to a soak in the bath with some scented candles to help you prepare to drift off to sleep.

WEight Loss For Men

Stay Away from Late Night Snacking

Stop snacking in the evenings, especially if you are trying to lose weight. Try to resist eating anything after 8.00pm until your breakfast. This unintentional ‘Fast’ of around twelve hours will deliver two benefits. Firstly, it will aid your weight loss directly. And secondly, it ensures that you achieve a much more restful and beneficial level of sleep. So leave the pizza until tomorrow!

sleep more weigh less

Sleep, Sex, Rest and Relaxation

Your Bedroom should be a sanctuary, your special place reserved exclusively for Sleep, Sex, Rest and Relaxation. Low level lighting is best. This will be detected by the Pineal gland, which senses low light releasing melatonin (it makes you sleepy). Also make sure the bedroom is at a comfortable, cool temperature.

Stick to a Regular Sleep Pattern

Finally, you should try to establish a regular sleep pattern, going to bed at a set time each evening. You should strive to get close as close as possible to the recommended eight hours sleep per night. Research has shown that the best quality sleep takes place between 10.00pm and 4.00am. This of course is in line with research around the circadian rhythm. So, this concludes the third of our seven secrets to achieving permanent weight loss.

No.4 Unlimited Motivation.

The Effect of Unlimited Motivation

One of the more stressful challenges that we go through in life revolves around weight loss. For many people, almost 30 per cent of the world’s population, it seems like the challenge is never-ending, as one diet seamlessly follows another.

Get Motivated

For anybody to succeed in their weight loss attempt, many elements need to be aligned simultaneously. It’s an algorithm that I have explained in other pages.  As an example, a person wishing to lose weight firstly needs to carefully select a weight loss method that fits in with their lifestyle. So, maybe it’s low carb, meal replacement, or dramatically increasing their level of exercise, like signing up for a boot camp. 

The Effect of Unlimited Motivation

The next step is that it is vital they are in the ‘right place’ mentally. To make any weight loss attempt a success, having your head space on board is a key part of the equation: stress, for instance is practically a guarantee of failure!

Good quality sleep is another vital component of success. We have said on this page and in other articles on this website, that sleep quality is vital in weight loss. It can, and will, always make, or break a diet. Sleep also has a direct influence on your metabolism; it is in effect the driver of the two main two weight loss hormones, ghrelin and leptin.

Seven Secrets of Permanent Weight Loss

How Can I Motivate Myself to Lose Weight

Weight Loss Algorithm

But there’s another element in the weight loss algorithm that can dictate diet success or failure. I’m talking about motivation, of course! Motivation! Without it, success is just a dream, but with it, then success is completely in your grasp. Motivation is a subject about which I have written many pages. I feel passionately about it and the positive results it always delivers.

It can come in both positive, and sadly, negative ways. As an example, I have worked with people who have tried to stop smoking so many times that they would be described as a lost cause. I am talking about people who have been told, very seriously, by their doctor to stop. Or, others who found themselves in a situation where their partner was threatening to leave them if they didn’t stop. These people have sometimes invested considerable amounts of money seeing psychologists, or other specialists, to help them, but nothing worked.

Change like Magic

Then they get motivated. If it were possible to stand back and just observe them, it would almost seem like ‘magic’. For example, a women who has been unsuccessfully trying to stop smoking for five years, finds out she is pregnant, and suddenly  just ‘stops’ right there and then, as easily as that. Or, how about the example of a guy who finds out that a close friend of the same age has had a life-changing ‘stroke’ and he just stops, in a heartbeat? So, what changed…?

Random Examples

They are just a couple of random examples. I remember a lady coming to the clinic to see us about losing weight. When I asked her why she wanted to slim down, she started crying. She told me that her grandchildren had asked her to stop collecting them from school. They told her their friends were taunting them by calling her ‘Elephant Legs’.

Going to Ibiza

We recently had a client who told Marion that before the Covid situation she had been on holiday with friends to Ibiza. Apparently it did not bring back happy memories owing to her being so overweight. During the holiday she felt uncomfortable sunbathing with them. Her friends were each wearing bikinis, while she was her wearing a wrap to hide her embarrassment of being so large. Anyway, she told Marion that her friends had decided that now ‘lockdown’ was behind them they should book to repeat the trip. She, however, was determined to avoid a repeat performance of her embarrassing experience. She became motivated.

Maybe these are not perfect examples, but over the last fifteen years of treating overweight people, I have learnt that motivation is always the magic bullet in the weight loss arena. You need to ask yourself: ‘Why do I want to lose weight?’ The ‘Why’, of course, will be your motivation. But, if it is not strong enough, or important enough, then there is an increased chance of failure.

Prize is Motivation

People are motivated by two opposing things. They are either motivated to do something because the ‘prize’ at the end is so appealing, maybe even positively life-changing to them. Or, conversely, they are motivated because the ‘pain’ of not doing it will be so unacceptable, maybe unbearable in their lives.

My Weigh Less Chocolate

The ‘Why’, of course, must mean more to you than going out partying tonight with friends, for instance. It must also mean more than having a pizza night, or whatever your weakness, or pleasure is.

So, can you ‘tweak’ your level of motivation? Can you increase it? Motivation has a very close relative; he is called willpower. There are two schools of thought around motivation and willpower; they are described in detail in the previous article on this page. But yes, there are things you can do to ‘up’ the motivation factor. Take a look at the ‘Motivation, the Secret of Weight Loss’ page.

Will Drinking Water Help me Lose Weight

The Effect of Unlimited Motivation

Motivation is a form of energy that drives us to do something with enough force to complete our task. We all know when we’re motivated, because we feel energised, happy, confident, and excited about what we’re doing.

So, in conclusion, let me ask you the question… It is a realistic, scientific and medical fact that, if you wish, in twenty weeks’ time you could be 40 pounds lighter than you are today. There can be no discussion or debate around that, because it is achievable. So the question is: Will you? I believe that there is something in everyone’s life, something so powerful, so extreme, that it would place them in total control, to guarantee their positive results: they just need to find it.

how to achieve permanent weight loss

No. 5 Time Travel and The Miracle Question

No, don’t bury your head in your hands: ‘Miracles and Time Travel! Whatever next…? The Miracle of Weight Loss that I want to share with you comes, in some ways, from the ‘Miracle Question’. The miracle question was originally developed by Insoo Kim Berg, so I’m told. The story goes that Insoo came up with the idea as she was responding to a client who said: “That would take a miracle!” So, Insoo asked her client to describe her future life, without the problems that brought her to therapy, as if the miracle had actually happened.

Seven secrets of permanent weight loss

Other opinions, that you can find on the Internet, say that it was the famous Psychologist, Milton Erickson, who first developed the Miracle Question. But for now, let’s not start a debate about who first came up with the concept. Just be aware that it is deemed important enough to be taught at just about every university in the world that has a Psychology department.

The “Crystal Ball” Technique

I have been using the Miracle Question with clients for around fifteen years. In certain circumstances, and with some clients, the results can almost be ‘magical’. It is so simple, it’s almost embarrassing, but then sometimes the best things are both small and simple. And that’s why it’s one of our seven secrets for permanent weight loss.

how to achieve permanent weight loss

Time Travel and The Miracle Question – How it Works

So, let me try to explain how it works with a weight loss client. At the clinic, (don’t worry you will be able to do this just as easily at home) I start by asking the clients to sit down. They then need to get themselves in a comfortable position, relax and then, if they are happy to do so, to close their eyes. This is not hypnotherapy; I just need the client to be in a ‘hyper’ relaxed state.  

seven secrets of permanent weight loss

So, our imaginary client, let’s say her name is Sally, wants to lose 40 pounds. “Sally now you are relaxed, I just want you to feel all the stress leaving your body. I want you to really enjoy the feeling of being stress-free, super chilled. And let’s just stay there for a few minutes, because we are not in any hurry.”

Going There First…

the miracle question

“Now Sally, I want you to allow your mind to just drift away, and slowly, in your own time, I want you to imagine you have a “crystal ball”, so you can see yourself 26 weeks from today. Take a long slow look at yourself; you are now at your target weight. Wow!  Do you feel good?  How is your new, enhanced self-confidence, your energy, your vitality..?”

seven secrets of permanent weight loss

See Yourself Achieving Your Goal

“Enjoy being there and receiving all the positive comments from family and friends. Did you have to buy new clothes? Can you see what you are wearing? And what about jewellery and perfume…?”  You can stay in that wonderful place for a few minutes, if you wish. So now, I want you to start walking backwards in time, very slowly. Each step back represents one week, so take special care to see the steps and the route you had taken to arrive at the 40 pound weight loss”.

how to achieve permanent weight loss

How to Achieve Permanent Weight Loss

“So Sally, now you are back at today, and you can open your eyes.” I would then explain to the client that now they have mentally been there, to the end point, the finish line. They know the steps they took, and they know it is both possible and painless. The benefit the client obtains from the miracle question is twofold. Firstly they obtain a level of belief that the desired result is in fact possible. And secondly, they will see the process of change, slowly played out in front of them, over the imaginary 26 weeks.

seven secrets for permanent weight loss

In an interview with The New York Times, Dr. Erickson said that he always asks the Miracle Question with his patient as they are going through treatment in his office. He explained that the question is used as a tool to help patients process their thoughts, feelings, and ideas. Erickson said that therapists can use the Miracle Question when someone feels frustrated, or overcome with negative thoughts, or just ‘stuck’. He went on to say that patients who have achieved their weight loss, normally continue to live healthier lives, because of the change in their perspective, and outlook on life, after undergoing the Miracle Question.

how to achieve permanent weight loss

Another of our Seven Secrets for Permanent Weight Loss

The Miracle Question is, without doubt, a powerful tool that can help you, not only to lose weight, but also to make other changes in your life. This technique is initially best applied on a regular basis. The first step is to find a quiet and private place, such as your bedroom, or somewhere else in your house, where you can completely relax. This will help you to completely focus on what you are doing and not be distracted by anything else. In our My Weigh Less Sessions, we dedicate a complete section to Erickson’s Miracle Question, with favourable results. Try it, and enjoy!

No. 6 Just Press Pause… II

Do You Need it, or Do You Just Want it?

It’s all about what is the most important word in the dictionary for dieters, ‘Consequence’. We all know, realistically, that everything we say, or do, in life will have a consequence. It may be a massive life-changing one, or it may be a small, almost insignificant one, but rest assured, there will always be a consequence for every single action, or thought, in your life.

actions have consequences

For dieters, they need to focus their thoughts on stopping, pressing pause on their life, for just a few seconds, and then ask themselves the million dollar question: “Do I need another slice of pizza, or do I just want another slice of pizza? Will having the pizza take me closer to or further away from my weight loss goal? We are, of course, talking about the ‘consequences’ of eating more pizza.

how to achieve permanent weight loss

Separating Wants and Needs

Understanding the difference between “Wants and Needs” is paramount for anyone who is even remotely serious about losing weight. Dieters need to be able to differentiate between the two, and to put this into practice around food.Wants tend to represent wishes, and desires, whereas needs represent necessities, or essentials.

top weight loss tips

So, in practice, it’s never going to be a great idea to ask yourself: “Do I WANT to eat this?” Because it is pretty much guaranteed that your answer will be: “Well, yes! Of course I WANT to eat it!” But, the problem with that is it’s not actually a helpful question in the first place. As a result, you are making it harder on yourself to make the right choice.

pause button therapy

 A much more appropriate question to ask is:  “Do I need to eat something right now? Am I actually hungry?” And then your answer is more likely to be “Well no, it’s not absolutely essential for me to eat right now, because I’m not physically hungry!”

So, going forward don’t waste time asking yourself the wrong questions. Make sure you ask yourself the correct question, and that way you will always end up with the right answer! Your body undeniably NEEDS certain basic nutrients to survive, and function healthily, but could you ever honestly say that you couldn’t possibly survive without eating that bar of chocolate, or packet of crisps, for example..?

how to achieve permanent weight loss

Pressing Pause – Another of our Seven Secrets for Permanent Weight Loss

Why don’t you start right now, to consciously separate the food you need to eat from the food you want to eat…? You might be surprised at what happens when you put some thought into it. When you press pause and just stop for a moment and think about the consequences of the action you are about to take, things will become different in your life.

how to achieve permanent weight los

Pause Button Therapy is an upgraded, extension of Cognitive Behaviour Therapy. We developed the concept at our Elite Clinic, and Professor Windy Dryden of Goldsmiths University in London has since endorsed the therapy.

Pause Button Therapy

Additionally, we were excited to write a book dedicated to the therapy, which is published globally by Hay House in New York. We are proud that after reading the manuscript, one of the most respected psychologists in the world, Professor Philip Zimbardo of Stanford University in San Francisco, offered to write the foreword. You can order a copy of “Pause Button Therapy” from Amazon, if you would like to find out more about the technique in practice.

how to achieve permanent weight loss

Following the publication of the book we were proud to present our work at two leading Psychology conferences, held at two European Universities. At the bottom of this page you can view a short whiteboard video that explains the concept in action. Pause Button Therapy is a major CBT-based component of the My Weigh Less Course. And this is why it’s such an important part of our seven secrets of permanent weight loss.

pause button therapy

No. 7 Delayed Gratification

Have you heard of the Stanford Marshmallow Experiment, conducted by psychology professor, Walter Mischel? Google it. There are plenty of examples on YouTube. It was ground-breaking experiment in the field of psychology. The test originally started in the late 1960s and is still running to this day. It revolves around “Delayed Gratification”.

The Marshmallow Experiment and Delayed Gratification

marshmallow experiment

Basically a group of four year old children were each given a marshmallow and told they had a choice. They could either eat the marshmallow straight away, but not receive any more.  Or, if they wanted to wait for a while before eating the marshmallow, their reward would be a second one. Then the researchers left each child on their own in the room for around 15 minutes, to see what they would do.

So, some of the kids ate the treat within a few seconds of being left alone, while others licked it and took little bites from the bottom, placing it back on the desk so no one could see. And some just sat there with their arms crossed tightly and waited.

marshmallow experiment

Delayed Versus Instant Gratification

What makes this experiment interesting is that over the following years, the children, then growing into adults were monitored, and the findings were incredible. The children who demonstrated a level of delayed gratification went on to complete higher education. As a result they had successful careers, with a decent income. They were also in secure relationships and had a reduced level of obesity.

instant vs delayed gratification

On the other hand, it was a completely different story for those children who showed a tendency towards seeking instant gratification, indicating the ‘I want it and I want it now’ outlook on life. Many of them failed to complete their education, had a higher incidence of unemployment, along with an increased level of obesity and likelihood of substance abuse.

Patience Brings Rewards!

Psychologically, of course, this proved that we can go some way to predicting a person’s future life experiences from as early as the age of four. Many people believe that having the ability to introduce delayed gratification into your life is one of, if not the, most important personal traits of high-level achievers worldwide. Some people are born with it; others have to work hard to achieve it.

patience is rewarded

They say that whatever you’re trying to achieve in your life, one thing is for certain…The greatest things always come to those who wait, or those who can delay. And, of course, it’s similar in the area of permanent weight loss. And, that’s precisely why we have included this in our “seven secrets for permanent weight loss…”

delayed gratification pays

You see your emotional brain is most often associated with Instant Gratification; it’s the “I want it, and I want it now!” regardless of the outcome part. So, the emotional part of the brain almost does not believe, or think a future exists, it just wants to party. On the other hand, our logical brain, the Delayed Gratification part, clearly sees all of the future consequences of our current actions.

how to lose weight permanently

For example, our emotional brain wants to max out the credit card, have a party, order a few beers, eat a chocolate dessert, and smoke a packet of cigarettes. However, our logical brain knows only too well that what we really should do is get an early night, cut up the credit card, save for retirement, go for a jog, ease up on the drinking and quit smoking.  For more in-depth information, have a look at an article from Harvard Business Review.

how to achieve permanent weight loss

Our Seven Secrets for Permanent Weight Loss

So how does this help or affect you? Well, our own research shows that over 80% of clients that visited the clinic for weight loss treatment suffer from a high level of bias towards Instant Gratification, especially around Food.  They are what we clinically call Present Hedonistic. In other words, they are ‘Here and Now’ thinkers. But usually, and interestingly, this is often only related to food. And in contrast, they can demonstrate total control, along with an incredible level of delayed gratification, in other areas of their lives.

instant gratification with food

Wise Proverb…

In our experience, most overweight people are very impatient when it comes to losing weight. They often want instant results, and their ideal, yet unrealistic, scenario is to wake up tomorrow and suddenly be slim! However, let’s refer to the famous proverb “All things come to those who wait” as a reminder that you need to be persistent and patient, to achieve your goals.

So, there you have it – the top seven secrets to permanent weight loss. Now it’s up to you to put them into action. Remember, successful weight loss is a journey, not a destination. It takes time, effort, and commitment to see results. But if you’re willing to put in the work, you can achieve your weight loss goals. So what are you waiting for? Turbo Charge Your Weight Loss Efforts, put a Rocket Under Your Metabolism, and enjoy the journey. Start today and see the results for yourself. Thanks for reading!

How to Achieve Permanent Weight Loss

Are you tired of trying endless lists of diets that just don’t work? Are you becoming weary of your efforts, always resulting in you regaining all the lost weight? Has your approach to dieting made you fear social events?

Are you looking for a Medically Endorsed solution; one based on thousands of hours of experience? Do you dream of finding a ‘Permanent Weight Loss’ treatment? Have you searched on Google in the hope of finding a proven programme? Maybe something that doesn’t involve undertaking a restrictive diet, doing lots of exercise, or having invasive surgery… And no need to buy any “Meal Replacement” products!

My Weigh Less

Read on the pages of this website how Oxford Therapeutics Limited – ‘My Weigh Less’ – is successfully delivering what is Utopia to Dieters. A Medically Endorsed, proven weight loss approach. A programme based on over 15,000 1:1 clinical treatment hours.

You can download a free MP3 introduction right now. No email or credit card details required, just ten minutes of your time. Find out how My Weigh Less can help you reach your weight loss goals and discover long term weight management!

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– No Diet or Exercise Required –
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Dream to be slim…’

Downloadable Weight-Loss Treatment

So, go ahead, relax, and take a few minutes to daydream about what it would be like to be slim and healthy… being at your target weight? Moreover, imagine if you never had to go on a diet again, or be afraid of food? And also, what if you were able to enjoy every social event? And, on top of that, you had an abundance of extra energy, and improved self-esteem? Welcome to the evidence-based My Weigh Less Master Class! A proven, psychology-focused, downloadable weight loss treatment, that delivers permanent results. And it’s based around over 15,000 clinical 1:1 hours treating overweight clients.

Katie lost 100 pounds with the Shirrans’ Weight-Loss Treatment

My Weigh Less, a weight-loss treatment that is fully downloadable, built around a version of Martin and Marion Shirran’s globally acclaimed Gastric Mind Band Permanent Weight Loss Treatment. And now the unique, phenomenally successful approach to weight loss, is instantly available to download to your phone, tablet, or computer. As a result, you can complete the entire course in the comfort and privacy of your own home. The approach concentrates on what is agreed to be the epicentre around the issues and problems of excess weight. We’re talking about Psychology, of course!

Downloadable Weight Loss Treatment

A Weight Loss Treatment that is Fully Downloadable

Over a thousand people, including Medical Professionals, celebrities, and members of the public, have travelled from around the world, to visit the Elite Clinic in Spain. They also invested thousands of pounds to spend four days with the Shirrans, who are regarded as experts in the weight loss field. They all shared a common desire; to lose weight. If you are wondering just why they came and valued the treatment so highly, then please take a look at the page on the site that explains exactly how and why the treatment works.

Kay Lindley reversed her Type 2 Diabetes following her treatment with Martin and Marion

Kay successfully reversed her Type 2 Diabetes

Some clients simply want to shed their excess weight to look better, however others tell us that health is the main reason. Many of our past clients have successfully reversed medical conditions such as insulin resistance, diabetes, high blood pressure, and fatty liver disease, whereas others have managed to avoid having knee, or hip replacement surgery. Psychologies Magazine published an article about Martin and Marion Shirran and their weight loss treatment. You can read a Blog post on Treating Diabetes. Vogue Magazine also featured Martin and Marion’s work.

Vogue Magazine - Downloadable Weight Loss Treatment

New Downloadable Weight Loss Treatment

The Shirrans’ weight loss approach has been the subject of continued research and development over the last fifteen years. Their youngest client was just fourteen, and the oldest, eighty-six. Some clients wished to lose just a few pounds to fit into their wedding dress. But others, like Sharon, pictured below, went on to lose over 75 pounds. You can read her full story on the Success Stories Pages. The My Weigh Less Treatment has been designed to help men just as much as women, and you can read a dedicated page about Weight Loss For Men Here.

My weigh Less Sharon's Weight Loss Story. Downloadable Weight Loss Treatment

Treatment Based on Proven Science

The psychological approach incorporates Cognitive Behaviour Therapy (CBT), Clinical Hypnotherapy and Neuro-Linguistic Programming (NLP). It also includes the Shirrans’ own Life Architecture Therapy, along with TCBT, their own upgraded version of CBT, which is the subject of their bestselling book, published globally by Hay House. Professor Windy Dryden, of Goldsmiths University in London, endorsed their book and Professor Philip Zimbardo, of Stanford University in the USA, wrote the foreword. Marie Claire have also featured Martin and Marion’s work.

Downloadable Weight Loss Treatment  - My Weigh Less

Overweight People are not Lazy

Being overweight, having an unhealthy relationship with food, is predominantly a psychological issue. So, it’s a learned behaviour, because people are not born obese. But people are rarely overweight because they are lazy, or lacking in willpower; the issue goes much deeper. As a result, they simply need a ‘Psychological Reset.’ Alison, photo below, lost 70 pounds with Martin and Marion’s treatment. She learned how to put our seven secrets of permanent weight loss into practice.

My Weigh Less - Downloadable Weight Loss Treatment

Downloadable Treatment

Many clients tell us that they can’t remember the last time they ate in response to real, physical hunger. And so, we will ask you: “Do you eat when you are bored, stressed, tired, lonely, depressed, sad, to reward yourself, or maybe just to please someone else?” Then we will help you to change your mindset around food. You can experience the new, fully downloadable, weight loss treatment today. Hello Magazine featured Martin and Marion’s work.

Hello Magazine Featured Martin and Marion's Work around Permanent Weight Loss

We will help you – How to Achieve Permanent Weight Loss

We will also help you to make simple changes in your other thought processes… How much better could your relationship with food be, if we taught your subconscious mind how to effortlessly replace the word “want” with the word “need”? For example, instead of hearing the waiter asking: “Do you want fries with that?” without thinking you process the question as: “Do you need fries with that?” You can watch a short animated video explaining Want and Need at the bottom of this page.

Downloadable Weight Loss Treatment 
Ruby My Weigh Less

Downloadable Weight-Loss Treatment

So, how would you feel, if you had the opportunity today, to sit down alone with Martin and Marion, with an everflowing cup of coffee? And, what if, over the course of 12 hours, they then told you everything they know about permanent weight loss? And they also shared with you all the tips, techniques and secrets they normally reserve exclusively for their visiting international clients? Welcome to the ‘My Weigh Less Master Class!’ Ruby, photo above, has lost 50 pounds so far, following her treatment with Martin and Marion.

Downloadable weight loss treatment can be completed on any device.

Downloadable Weight-Loss Treatment

Allow us to inspire and guide you, so your dreams can become reality. You can also read more details about what the My Weigh Less course includes on this site. And there is no reason why you can’t start your weight loss journey today! Below, Martin and Marion appearing on the This Morning TV show with Philip Schofield and Holly Willoughby. Your desire to be slim and healthy may shift from a dream to reality… sooner than you think.

My Weigh Less 
Downloadable Weight Loss Treatment Holly and Phil

Read the Medical Endorsement Page Today

You can read a full breakdown of all the components included in the treatment package on the Course Details page. There is also an explanation of the treatment on the Does This Work? page.We look forward to working with you. Additionally, you can read reviews from medical and other professionals on the Medical Endorsement page.

My weigh Less

Registered Stakeholder in NICE – National Institute for Health and Care Excellence.

Marion Shirran, as a director of Oxford Therapeutics Limited, is proud to be a registered Stakeholder in NICE – National Institute for Health and Care Excellence. Additionally, Marion is pleased to be involved in the All Party Parliamentary Group on Obesity.

weight loss course

View Short Animated Want and Need Video below

Click on the link below to listen to Martin and Marion‘s short audio introduction of the weight-loss course.

Free Sample Download of My weigh Less

You can download the complete course, and start your weight-loss journey today

Register Now for the My Weigh Less Course

Downloadable Weight Loss Treatment

My Weigh Less®/ and all associated intellectual property rights, are the property of Oxford Therapeutics Limited, a company registered in London.

Oxford Therapeutics Limited with My Weigh Less

You can read additional information about Martin and Marion Shirran and their weight loss treatment on the Gastric Mind Band website.

Although the weight loss results and success stories shown on the site are typical, individual results will vary, and are not guaranteed. Weight loss success depends on each individual’s level of motivation, commitment, food intake and metabolism. Read our full disclaimer in the Terms & Conditions.

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