Fat Loss Specialist

Fat Loss Specialist

– Permanent Weight Loss –
– No Diet or Exercise Required –
– Medically Endorsed –
– 15,000 1:1 Clinical Hours Experience –
– Fully Downloadable –
– Featured in Global Media –

Downloadable Weight Loss Treatment. Sarah Hart, featured below, lost an impressive 140 pounds following her treatment with fat loss specialist team Martin and Marion Shirran. Following this, she was interviewed on TV around the world. Her story has also been told extensively in the press. What is so interesting to many people about Sarah and other verified case studies on this site is that Sarah lost weight over ten years ago. And her weight loss has remained constant ever since. The unique element of the Shirrans’ weight-loss treatment is that it delivers a permanent solution. You can read Sarah’s weight-loss success story here.

Medically Endorsed Weight Loss Specialists

Alison, featured below, lost an incredible 75 pounds following her treatment with Martin and Marion. The youngest client to complete their treatment was just 14 years of age, whilst the oldest was 86. Some clients wish to lose just a few pounds to fit into their wedding dress. Whereas others, like Sarah, featured above, lost half her body weight. On the pages of this site, you can read Medical Endorsements regarding the treatment and view a number of verified case studies, along with their before and after photos. Martin and Marion Shirran are weight-loss specialists. So, if you need help losing weight, you are in the right place.

Fat Loss Specialist

So what is a Fat loss Specialist? It seems, to me at least, like a strange title. I guess it’s another name for a Weight-Loss Specialist. In other words, someone who helps those suffering from obesity to formulate a weight-loss plan. Ideally, one that works and delivers a permanent solution. I am not even sure that, in most cases, the person even needs to be a specialist, just someone with some common sense around dieting and nutrition. Obesity is now at pandemic levels in most Western countries. Without a doubt, both the dramatic increase in highly processed foods and the sedentary lifestyle adopted have fuelled the level of obesity.

But what about an obesity/fat loss/weight loss specialist? When someone is described or labelled as being obese, it is often very depressing. It usually has such negative connotations. I can remember, as clearly as if it were yesterday, the first time I was called obese. It was more than 50 years ago; a doctor was examining me in a hospital. To the medical students, he described me as an obese male requiring an appendectomy. I really don’t think I was overweight at the time. It’s strange, though; after 50 years, I have never forgotten his words and his description of me. Obese! Argh!

A Weight-Loss Specialist

Anyway, similar to obese, let’s get back to the word FAT. And my thoughts around the fact that it is the most misplaced/misunderstood word in the English dictionary. So, let me explain: I have worked for over fifteen years in the weight-loss industry. Yes, I am a weight-loss expert with 15,000 hours of 1:1 clinical experience, working with people wishing to lose weight. Before that, I was also on the continual circuit of weight loss, then weight gain myself. I tried every diet on the planet.

Clients would walk into our clinic telling us that all they wanted in their lives was to lose the fat around their middle. They talked about always being fat and how depressing it was. They just wanted to go on a diet to lose the fat. “What Fat?” I would say. “This around my belly”, they would reply. And, of course, that’s how people refer to it. However, a more helpful way to see it is that all the “extra” stuff around their belly, arms, or anywhere else on their body is really sugar/carbohydrate that is simply being stored as FAT. So, body fat is basically stored energy. You should read the Obesity and Weight Loss page for more info.

As an example of our misguided thinking, just think about the word fat and how you visualise it. When you look at a pat of butter, do you instantly equate it with the fat around your waist? Of course, we’ve all been led to believe that eating fat makes us fat. However, in reality, our excess body fat is mainly a result of consuming too much sugar and processed carbs. Let’s dispel this myth right now: eating dietary fat DOES NOT make you fat.

Fat contains more calories per gram than protein and carbohydrates: FACT! And so it was easy for us all to succumb to the “calories in, calories out” hypothesis for the past few decades. However, this theory also assumes that the human body treats all calories equally. And that’s the big problem because the body’s hormones respond very differently, depending on the type of foods we eat. In fact, the famous functional medicine advocate Dr Mark Hyman refers to studies which show that eating fat actually helps you burn MORE calories. His book: “Eat Fat, Get Thin” explains how the fat that we eat is the key to sustained weight loss and good health.

Marion and I often talk about that other weird word associated with weight loss, which is DIET. It’s bizarre! For example, if we take a trip to the local zoo, outside every enclosure is a small sign which tells you about the animal’s regular habitat breeding seasons, along with general details of the animal’s diet. But it has zero to do with them being overweight. Because the original meaning of the word “diet” is basically just the food that a living organism habitually eats. Naturally, the diet of the human population varies quite considerably, depending on where in the world they live. The Chinese have a very different diet from those living in the USA, for example. Katie, below, lost 100 pounds with our weight-loss treatment.

We’re aware that people’s interpretation of the word “diet” these days, unfortunately, also equates to deprivation. And, of course, it’s human nature that when we’re feeling deprived of something, this, in turn, leads to an elevated level of desire for that specific thing. And that’s exactly why temporarily ‘going on a diet’ can never work on a long-term basis. For sure, people can deny themselves certain foods for a short period of time whilst they strive to lose weight. But, as soon as they start eating those foods again, they will probably overcompensate for their period of denial and end up overeating. As a result, the weight will return, often even more than before the “diet” started.

When interviewed, overweight people will tell you that they eat because they are sad, lonely, bored, tired, depressed, or even just to please someone else, seldom because they are hungry. Placing someone on a food-restricted diet is simply treating the symptom, not the cause, and this should never happen in the health arena. By treating obesity with uniquely developed psychological interventions, it is possible to introduce permanent change…resulting in permanent weight loss. If you have any questions, please contact us here.

The Fat Loss Specialists

So what about being a Fat Loss Specialist? I guess that is the term some people could incorrectly use to describe Marion and myself. In reality of course, we are weight-loss specialists. At our clinic, we have welcomed over a thousand clients who have visited us from around the world, each wanting to lose weight. We have accumulated over fifteen thousand hours of 1:1 treatment time with clients, resulting in us being specialists in our field. We have no shortage of experience! And we developed a unique, medically endorsed weight-loss programme.

We provide a proven, medically endorsed, no diet, no exercise, permanent weight-loss course. Impossible, you might think! Please read the Does It Work? page, which we hope you will find both exciting and informative. Additionally, you will find a link to the ‘Medical Professionals’ pages, which includes an endorsement of the effectiveness of the treatment by an NHS Consultant Surgeon, along with the opinions and observations of a number of other medical professionals. Kay, above, lost over 100 pounds.

The non-surgical approach to weight loss that we developed at the Elite Clinic is now fully downloadable. You can complete the My Weigh Less course on any device, smartphone, tablet, or desktop computer. This means that you can complete the entire course without having to leave the comfort and security of your own home. The programme is made up of twelve sections, and you can complete them at whatever speed you wish. On the pages of this site, you can read a full breakdown of just what is included in the My Weigh Less treatment programme. You can also read more about us, Martin and Marion, and our work in the area of permanent weight loss.

The treatment is the subject of two bestselling books published globally by Hay House. Following publication, we were invited to New York to appear on a TV special about our work on the Good Morning America TV Show. We also went on to appear on the This Morning show in the UK. Following the global publicity, Professor Philip Zimbardo of Stanford University in San Fransisco invited us to present our work involving psychology and weight loss at two international university presentations. You can read a dedicated page relating to Obesity in the Police Force and how to reverse it.

Articles about our successful clients have appeared in many different newspapers, including the Daily Mail, The Times, The Telegraph and the Express. Additionally, magazines such as Vogue, Marie Claire, Good Housekeeping, Hello, Woman, Reader’s Digest and Psychologies have featured our work.

Dieting is often seen as a downstream solution to obesity, addressing the symptoms rather than the root causes of the problem. While it can be effective in helping individuals shed excess weight in the short term, it is often not a sustainable, long-term solution to the complex issue of obesity.

In conclusion, dieting may offer temporary relief from obesity, but it is not a comprehensive solution. To combat obesity effectively, we must focus on upstream strategies that address its underlying drivers and promote a healthier society as a whole. We can only recommend that you do your research, and feel free to contact us if you have any additional questions.

---

Frequently Asked Questions