Fat Loss Specialist
Medically Endorsed
Weight-Loss Specialists Deliver
Downloadable Weight-Loss Treatment
– Permanent Weight Loss –
– No Diet or Exercise Required –
– Medically Endorsed –
– 15,000 1:1 Clinical Hours Experience –
– Fully Downloadable –
– Featured in Global Media –
Downloadable Weight Loss Treatment. Sarah Hart featured below lost an incredible 140 pounds following her treatment with fat loss specialist team, Martin and Marion Shirran. Following which she was interviewed on TV around the world. Her story has also been told extensively in the press. What is so interesting to many people about Sarah and other verified case studies on this site is that Sarah lost the weight over ten years ago. And her weight loss has remained constant ever since. The unique element of the Shirrans’ weight-loss treatment is that it delivers a permanent solution.
Medically Endorsed Weight Loss Specialists
Alison, featured below, lost an incredible 75 pounds following her treatment with Martin and Marion. The youngest client to complete their treatment was just 14 years of age, whilst the oldest was 86. Some clients wish to lose just a few pounds to fit into their wedding dress. Whereas others, like Sarah, featured above, lost an incredible 140 lbs. On the pages of this site you can read Medical Endorsements regarding the treatment and view a number verified case studies, along with their before and after photos. Martin and Marion Shirran are weight-loss specialists. So, if you need help to lose weight, you are in the right place.
Fat Loss Specialist
So what is a Fat loss Specialist? It seems, to me at least, like a strange title. I guess it’s another name for a Weight-Loss Specialist. In other words, someone who helps those suffering with obesity to formulate a weight-loss plan. Ideally one that works, and delivers a permanent solution. I am not even sure that in most cases the person even needs to be a specialist, just someone with some common sense around dieting and nutrition. Obesity is now at pandemic levels in most western countries. And without doubt, both the dramatic increase in highly-processed foods, and the sedentary lifestyle adopted have fuelled the level of obesity.
Obesity and Weight-Loss Specialists
We Are Fat Loss Specialists
But what about an obesity/fat loss/weight loss specialist? When someone is described, or labelled, as being obese, it is often very depressing. It usually has such negative connotations. I can remember, as clearly as if it were yesterday, the first time I was called obese. It was more than 50 years ago; a doctor was examining me in hospital. To the medical students, he described me as an obese male, requiring an appendectomy. I really don’t think I was overweight at the time. It’s strange though, after 50 years I have never forgotten his words, and his description of me. Obese! Argh !!!
Martin Shirran
A Weight-Loss Specialist
Anyway, similar to obese, let’s get back to the word FAT. And my thoughts around the fact that it is the most misplaced/misunderstood word in the English dictionary. So, let me explain: I have worked for over fifteen years in the weight-loss industry. Yes, I am a weight-loss expert, with 15,000 hours of 1:1 clinical experience, working with people wishing to lose weight. Before that, I was also on the continual circuit of weight loss, then weight gain myself. I tried every diet on the planet.
FAT or SUGAR?
Clients would walk into our clinic telling us that all they wanted in their lives was to lose the fat around their middle. They talked about always being fat and how depressing it was. They just wanted to go on a diet to lose the fat. “What Fat?” I would say. “This around my belly”, they would reply. And, of course, that’s how people refer to it. However, a more helpful way to see it is that all the “extra” stuff around their belly, or arms, or anywhere else on their body, is really sugar/carbohydrate that is simply being stored as FAT. So body fat is basically stored energy. You should read the Obesity and Weight Loss page for more info.
Misguided Thinking
As an example of our misguided thinking, just think about the word fat and how you visualise it. When you look at a pat of butter, do you instantly equate it with the fat around your waist? Of course, we’ve all been led to believe that eating fat makes us fat. However, in reality our excess body fat is mainly a result of consuming too much sugar and processed carbs. Let’s dispel this myth right now: eating dietary fat DOES NOT make you fat.
Fat contains more calories per gram than protein and carbohydrates: FACT! And so it was easy for us all to succumb to the “calories in, calories out” hypothesis for the past few decades. However this theory also assumes that the human body treats all calories equally. And that’s the big problem, because the body’s hormones respond very differently, depending on the type of foods we eat. In fact, the famous functional medicine advocate, Dr. Mark Hyman, refers to studies which show that eating fat actually helps you burn MORE calories. His book: “Eat Fat, Get Thin” explains how the fat that we eat is the key to sustained weight loss and good health.
Visiting the Zoo
Marion and I often talk about that other weird word associated with weight loss that is DIET. It’s bizarre! For example, if we take a trip to the local zoo, outside every enclosure is a small sign, which tells you about the animal’s normal habitat, breeding seasons, along with general details of the animal’s diet. But it has zero to do with them being overweight. Because the original meaning of the word “diet” is basically just the food that a living organism habitually eats. Naturally, the diet of the human population varies quite considerably, depending on where in the world they live. The Chinese have a very different diet from those living in the USA, as an example.
Katie, below, lost 100 pounds with our weight-loss treatment
Diet means Deprivation
We’re aware that people’s interpretation of word “diet” these days unfortunately also equates to deprivation. And, of course, it’s human nature that when we’re feeling deprived of something, this in turn leads to an elevated level of desire for that specific thing. And that’s exactly why temporarily ‘going on a diet’ can never work on a long-term basis. For sure, people can deny themselves certain foods for a short period of time, whilst they strive to lose weight. But, as soon as they start eating those foods again, they will probably overcompensate for their period of denial and end up overeating. As a result, the weight will return; often even more than before the “diet” started.
Weight Loss and Fat Loss Specialists
When interviewed, overweight people will tell you that they eat because they are sad, lonely, bored, tired, depressed, or even just to please someone else; seldom because they are hungry. Placing someone on a food restricted diet, is simply treating the symptom, not the cause, and this should never happen in the health arena. By treating obesity with uniquely developed psychological interventions, it is possible to introduce permanent change…resulting in permanent weight loss. If you have any questions, please contact us here.
The Fat Loss Specialists
So what about being a Fat Loss Specialist? I guess that is the term some people could incorrectly use to describe Marion and myself. In reality of course we are weight-loss specialists. At our clinic we have welcomed over a thousand clients, who have visited us from around the world, each wanting to lose weight. We have accumulated over fifteen thousand hours of 1:1 treatment time with clients, resulting in us being specialists in our field. We have no shortage of experience! And we developed a unique, medically endorsed, weight-loss programme.
Kay, above lost 105 pounds
We provide, a proven, medically endorsed, no diet, no exercise, permanent weight-loss course. Impossible you might think! Please read the Does It Work? page, which we hope you will find both interesting and informative. Additionally, you will find a link to the ‘Medical Professionals’ pages, which includes an endorsement of the effectiveness of the treatment by an NHS Consultant Surgeon, along with the opinions and observations of a number of other medical professionals.
Fully Downloadable Weight Loss That Works !!!
The non-surgical approach to weight loss that we developed at the Elite Clinic, is now fully downloadable. You can complete the My Weigh Less course on any device, smart phone, tablet, or desktop computer. This means that you can complete the entire course, without having to leave the comfort and security of your own home. The programme is made up of twelve sections, and you can complete them at whatever speed you wish. On the pages of this site, you can read a full breakdown of just what is included in the My Weigh Less treatment programme. You can also read more about us, Martin and Marion, and our work in the area of permanent weight loss.
The treatment is now available as a download
Does this Weight-Loss Technique Work?
The treatment is the subject of two bestselling books, published globally by Hay House. Following publication, we were invited to New York to appear on a TV special about our work on the Good Morning America TV Show. We also went on to appear on the This Morning show in the UK. Following the global publicity, Professor Philip Zimbardo of Stanford University in San Fransisco invited us to present our work involving psychology and weight loss at two international university presentations. You can read a dedicated page relating to Obesity in the Police Force, and how to reverse it.
Articles about our successful clients have appeared in many different newspapers, including the Daily Mail, The Times, The Telegraph and the Express. Additionally, magazines such as Vogue, Marie Claire, Good Housekeeping, Hello, Woman, Reader’s Digest and Psychologies have featured our work. Our most successful client, Sarah Hart, featured on this site, lost half her body weight. You can read Sarah’s success story here.
Registered Stakeholder in NICE – National Institute for Health and Care Excellence.
Marion Shirran, as a director of Oxford Therapeutics Limited, is proud to be a registered Stakeholder in NICE – National Institute for Health and Care Excellence.
Marion is also involved in the government’s All Party Parliamentary Group on Obesity.
We were proud to be awarded the ‘Most Innovative Obesity Psychological Therapy’ in the UK Mental Health Awards 2022.
We also appeared on the This Morning TV show, with Holly Willoughby and Phillip Schofield.
And, in 2010, we travelled to New York to be interviewed on the Good Morning America TV Show.
We are also co-authors of two, bestselling books, about non-surgical weight loss, published by Hay House.
Below is a selection of weight-loss tips that everyone can start using straight away. And, if you enroll in the My Weigh Less Course, you will learn many more of our helpful tips and techniques about how to achieve successful, permanent weight loss.
Tip No. 1 – Only Eat When You’re Hungry!
This has to be our number one, golden rule, when it comes to achieving successful weight loss. In our experience, most overweight people eat for many different reasons, other than physical hunger. But, if you allow your emotions to control your eating habits, then it is unlikely that you will be able to control your weight as a result. So, before you reach for anything to eat, stop and ask yourself first if you physically NEED to eat, or you just WANT to…
Tip No. 2 – Use a Smaller Plate!
You’ve probably heard this many times before, but it’s a fact that people who use larger plates tend to eat more food than those who eat from smaller plates. No doubt you know about the power of optical illusions. But are you aware of just how much more generous the same size portion of food appears, when presented on a smaller plate, instead of a larger one? Have a look at the image below. It’s known as the Delboeuf optical illusion. If you stick to our mantra, “always go for quality over quantity”, then you will definitely lose weight much more easily.
Tip No. 3 – Drink a Glass or Two of Water Before Your Meal!
Reduce Your Calorie Intake by over 20%, with almost with no effort! Research results, published by Harvard Medical showed that people who drank two large glasses of water, just before eating, consumed, on average, around 20% less food than previously. This is possibly as a result of the stretching and fullness sensation in the stomach.
Tip No. 4 – Eat Slowly and Mindfully!
A growing number of studies have consistently found a correlation between speed of eating and weight, so it is officially accepted now that faster eaters are definitely more likely to become overweight. Studies have also shown that people are much more likely to eat more when their eating is mindless, as opposed to mindful. So, make meal times an occasion by sitting down at a table, with no distractions. Then eat slowly and savour every mouthful. You will naturally eat less food and also find it easier to lose weight as a result!
Tip No. 5 – Stay Away From Sugar and Highly Processed Foods!
It’s a fact that sugar and highly processed foods have addictive properties! So much so, that many people find that once they start eating these foods, they literally can’t stop. And, of course, if you’re making such poor food choices, this in turn will make it almost impossible for you to lose weight. So, our advice is to choose healthy, unprocessed foods and limit the amount of sugar you consume. As a result, you will have far more control over how much you eat and also how much weight you can lose.
Tip No. 6 – Eat Your Favourite Foods on the Plate First!
You may not be aware of how important this tip is, but the order in which you eat your food can actually have a big impact on how much you consume! It’s quite common for overweight people to “save the best til last” when eating. In other words they only eat their favourite food right at the end. It’s not so surprising then, that they also tend to eat everything on their plate, regardless of how uncomfortably full they feel. Because, of course, they don’t want to miss out on the “best bit”!
However, our advice is to eat your favourite things first. Not only will you enjoy it more, but it’s also much easier to stop when you’ve eaten just the right amount and leave the rest on the plate.
Click on the link below to listen to our short audio introduction of the weight-loss course.
Downloadable Weight-Loss Treatment
My Weigh Less®/myweighless.com and all associated intellectual property rights, are the property of Oxford Therapeutics Limited, a company registered in London.
You can read additional information about us and our weight-loss treatment on the Gastric Mind Band website.
We look forward to working with you.
Martin and Marion Shirran.
Success Stories
Frequently Asked Questions
A Fat Loss Specialist is another name for a Weight Loss Specialist, or Dieting Counsellor. There are many weight-loss clubs and groups available, which enable you to join weekly, or monthly weigh-in meetings, and listen to presentations by the individuals running the programme. Whether these people are professionals, or specialists, is an unknown quantity.
Most certainly! In fact there is no need for weight-loss surgery at all. Verified results are published on our website that indicate an equal level of success without surgery. In fact, exercise is not a vital component either. Read the Medical Endorsement section of the site.
People contacting us to ask how fast they can lose their excess weight, is, without doubt, the most common question we hear. The answer, of course, depends on the individual, and how committed they are. In general, a week on week weight loss of 1- 2 pounds per week is what we would expect. Of course, in the first few weeks the weight loss will be more, but it will eventually settle down to somewhere between 1 to 2 pounds on average. You maybe interested on our page – How to Turbo Charge Your Metabolism.
Although the weight loss results and success stories shown on the site are typical, individual results will vary, and are not guaranteed. Weight loss success depends on each individual’s level of motivation, commitment, food intake and metabolism. Read our full disclaimer in the Terms & Conditions.