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Why Diets Fail

Downloadable Weight Loss Treatment

The No Diet, Diet.’

Why Diets Fail

Why Diets Fail

why diets fail

Everyone Knows That Diets Fail

One of the main reasons Why Diets Fail is because the majority of people see them as a short term intervention. Those on a diet where their food intake is reduced, low calorie, low fat as an example, for some reason believe that following the period of food restriction they will lose the desired amount of weight, and then everything will be fine. To be honest the majority of people have never had it explained to them that long term success is based on them undertaking a permanent lifestyle change.

Why Diets Fail

People Need Help

Research has continually shown that people that are overweight or obese receive numerous instructions, from friends, family or medical professionals about the various diets available. They are often told what to do to address their weight, but very few are given appropriate long term guidance or support to help them complete the desired course. The research also confirmed that people still experiment with ‘quick fix’ strategies in their ongoing and often life-long, struggle to lose weight. Ongoing support was shown to be a factor in weight loss success.

It’s a Lifestyle Change

For any weight loss journey to have even a chance of success, it must be viewed as a long-term lifestyle change. The changes you introduce into your life must always be sustainable. They must fit in with the way you live your life, and if not, your determination to succeed will just evaporate. In any medical training students are taught a golden rule, which they live by; Always Treat the Cause never the Symptom. To restrict someones food input via a diet or surgical intervention, is treating the Symptom, it can never, ever work.

Diet Secrets
We helped Sarah lose 140 pounds

Post-Diet Weight Gain

The inevitable post-diet weight gain is easily explained. Your body struggles with balancing blood glucose levels after withdrawal from sugar and carbohydrates. It has a big effect on your levels of haemoglobin A1c. Just like a cocaine addict, you will continue to crave sugar and maybe junk foods too. It does not matter that you are no longer eating them, because the level of addiction to sugar is literally off the scale. On this website you can read a blog posting dedicated to the addictive properties of Sugar, Fat and Salt. Why diets Fail.

My Weigh Less Salt

Why Diets Fail

Five reasons why your diet may be challenging

1) You are stressed – Stress causes many problems with hormones, including hunger hormone ghrelin, which directs us to carbohydrate heavy foods. To succeed you need to be in a ‘Good Place’, getting plenty of rest, and living as stress-free a life as possible.

Why Diets Fail

2) Your diet is too restrictive – Chances are that if you’re not enjoying what you’re eating, you’re not going to be able to sustain your diet over the long-term. There will always be celebrations and the accompanying dinner parties, along with the alcohol that often comes at the same time. Be realistic in your approach, and make sure it is flexible.

Why Diets Fail

3) You don’t have the right Mindset – It’s almost impossible to maintain a diet while you are constantly thinking about all the forbidden foods in the cupboard. If you find yourself day-dreaming about bingeing on all the foods you’ve been depriving yourself of, your thoughts will eventually take control.

Why Diets Fail

4) Others are undoing your hard work – When friends continually ask why you aren’t eating, or tempt you by continually inviting you to different restaurants or bars, it can be difficult to stay on track. (We call these people diet Terrorists)

Why Diets Fail

5) You have set yourself up for failure – by committing to an unrealistic goal. It is almost impossible to achieve a regular weight loss of more than two pounds per week. Sure, in the first week or two you may lose a little more, but down the line it will level out. Because it always does. So, be realistic and honest with yourself.

why diets fail

Why Diets Fail

Diets Fail: It’s A Fact.

It is a sad fact, but diets do fail, most of the time. It is said that over 90 per cent of people who start a diet will fail to reach their goal weight and, after twelve months, most will end up weighing more than when they started. The word Diet, of course, at a psychological level, equates to the word Deprivation. The problem is that the same word Deprivation goes on to be interpreted as an Elevated Level of Desire.

Wilpower My Weigh Less

It is almost like the perfect storm, a Tsunami. With the best intentions, you elect to go on a diet, which by default leads you to an ever-growing feeling of deprivation. This ensures that you will experience an ever-increasing sensation of desire, either consciously, or unconsciously. So, as an example, your craving for chocolate, that you choose to give up whilst you are on your diet, will persist, until eventually it will be overwhelming.

Why Diets Fail

Why Diets Fail

Diets, of one type or another, or approaches forcing people to live on liquid shakes etc, have all been around for decades. So, what has happened over the last few decades, following the introduction of these new state of the art diets? Obesity is reducing, right? On the contrary, the World Health Organisation states on their website that in the last thirty years obesity has in fact trebled! So, the new science-based diets never really worked. In fact the problem is getting worse on a global scale.

CBT in Weight Loss - My Weigh Less

Diets were big in the 1970s

Dieting was “the in thing” in the 60s or 70s. But this is 2022. So, things have moved on, and there is another way. You see obesity is in fact a psychological problem, not a physical one. The vast majority of people who are overweight will tell you, when asked, that the reason they eat outside of their meals is because they are bored, sad, lonely, depressed, tired, to reward themselves or maybe just to please someone else.

My Weigh Less - Why Diets Fail

So ask yourself, if a person is overweight because they are eating to overcome depression, how will depriving them of chocolate fix that? In fact it’s possible that it may make them even more depressed…

Why Diets Fail

We have spent most of the last fifteen years working with people maybe just like you, each wanted, dreamed of losing weight, and of that weight loss being permanent. Marion and I are now regarded as specialists in our field. We have gained over 15,000 1:1 clinical treatment hours with clients. We have written two books on the subject and visited European Universities to share our findings. As a little ‘Take Away’ for you, visit the post The Skinny Switch, you may find it Enlightening.

Weight Loss For Men - Why Diets Fail

 If you take a look around the pages of this website, you can read details of our treatment protocols. You will find a number of verified case studies and their before and after photos in the Success Stories section. Also, take the time to read the Medical Endorsement pages, and find out why Doctors, Nurses and other professionals have visited our clinic.

Why Diets Fail

Top Weight Loss Tips

Tip No. 1 – Only Eat When You’re Hungry!

This has to be our number one, golden rule, when it comes to achieving successful weight loss. In our experience, most overweight people eat for many different reasons, other than physical hunger. But, if you allow your emotions to control your eating habits, then it is unlikely that you will be able to control your weight as a result. So, before you reach for anything to eat, stop and ask yourself first if you physically NEED to eat, or you just WANT to…

top weight loss tips

Tip No. 2 – Use a Smaller Plate!

You’ve probably heard this many times before, but it’s a fact that people who use larger plates tend to eat more food than those who eat from smaller plates. Remember the famous Delboeuf optical illusion, because a small portion of food looks more generous when served on a smaller size plate. If you stick to our mantra, “always go for quality over quantity”, then you will definitely lose weight much more easily.

Delboeuf Optical Illusion

Tip No. 3 – Drink a Glass or Two of Water Before Your Meal!

Reduce Your Calorie Intake by over 20%, with almost with no effort! Research results, published by Harvard Medical showed that people who drank two large glasses of water, just before eating, consumed, on average, around 20% less food than previously. This is possibly as a result of the stretching and fullness sensation in the stomach.

weight loss tips

Tip No. 4 – Eat Slowly and Mindfully!

A growing number of studies have consistently found a correlation between speed of eating and weight, so it is officially accepted now that faster eaters are definitely more likely to become overweight. Studies have also shown that people are much more likely to eat more when their eating is mindless, as opposed to mindful. So, make meal times an occasion by sitting down at a table, with no distractions. Then eat slowly and savour every mouthful. You will naturally eat less food and also find it easier to lose weight as a result!

top weight loss tips

Tip No. 5 – Stay Away From Sugar and Highly Processed Foods!

It’s a fact that sugar and highly processed foods have addictive properties! So much so, that many people find that once they start eating these foods, they literally can’t stop. And, of course, if you’re making such poor food choices, this in turn will make it almost impossible for you to lose weight. So, our advice is to choose healthy, unprocessed foods and limit the amount of sugar you consume. As a result, you will have far more control over how much you eat and also how much weight you can lose.

top weight loss tips

Tip No. 6 – Eat Your Favourite Foods on the Plate First!

You may not be aware of how important this tip is, but the order in which you eat your food can actually have a big impact on how much you consume! It’s quite common for overweight people to “save the best til last” when eating. In other words they only eat their favourite food right at the end. It’s not so surprising then, that they also tend to eat everything on their plate, regardless of how uncomfortably full they feel. Because, of course, they don’t want to miss out on the “best bit”! However, our advice is to eat your favourite things first. Not only will you enjoy it more, but it’s also much easier to stop when you’ve eaten just the right amount and leave the rest on the plate.

Why Diets Fail

Downloadable Weight Loss Treatment

Downloadable Weight Loss Treatment. Sarah Hart, featured below, lost an incredible 140 pounds, following her treatment with Martin and Marion. As a result, she was featured globally on the TV and in the press. You can buy your first session by following this link, or read further information on the site. You can also read more details about Sarah in the Success Stories Section.

Why Diets Fail

Dream to be slim…’

Downloadable Weight loss Treatment

So, go ahead, relax, and take a few minutes to daydream about what it would be like to be slim and healthy… being at your target weight? Imagine if you never had to go on a diet again, or be afraid of food? And also, what if you were able to enjoy every social event? And, on top of that, you had an abundance of extra energy, and improved self-esteem? Welcome to the evidence-based My Weigh Less Master Class! A proven, psychology-focused, downloadable weight loss treatment, that delivers permanent results. And it’s based around over 15,000 clinical 1:1 hours treating overweight clients.

Why Diets Fail

Katie lost 100 pounds with the Shirrans’ Weight Loss Treatment

My Weigh Less, a weight loss treatment that is fully downloadable, built around a version of Martin and Marion Shirran’s globally acclaimed Gastric Mind Band Permanent Weight Loss Treatment. And now the unique, phenomenally successful approach to weight loss, is instantly available to download to your phone, tablet, or computer. As a result, you can complete the entire course in the comfort and privacy of your own home. The approach concentrates on what is agreed to be the epicentre around the issues and problems of excess weight. We’re talking about Psychology, of course! Why Diets Fail

Why Diets Fail

A Weight Loss Treatment that is Fully Downloadable

Over a thousand people, including Medical Professionals, celebrities, and members of the public, have travelled from around the world, to visit the Elite Clinic in Spain. They also invested thousands of pounds to spend four days with the Shirrans, who are regarded as experts in the weight loss field. They all shared a common desire; to lose weight. If you are wondering just why they came and valued the treatment so highly, then please take a look at the page on the site that explains exactly how and why the treatment works.

Kay Lindley reversed her Type 2 Diabetes following her treatment with Martin and Marion

Kay successfully reversed her Type 2 Diabetes

Some clients simply want to shed their excess weight to look better, however others tell us that health is the main reason. Many of our past clients have successfully reversed medical conditions such as insulin resistance, diabetes, high blood pressure, and fatty liver disease, whereas others have managed to avoid having knee, or hip replacement surgery. Psychologies Magazine published an article about Martin and Marion Shirran and their weight loss treatment. You can read a Blog post on treating Diabetes. Vogue Magazine also featured Martin and Marion’s work. Why Diets Fail.

Vogue Magazine - Downloadable Weight Loss Treatment

New Downloadable Weight Loss Treatment

The Shirrans’ weight loss approach has been the subject of continued research and development over the last fifteen years. Their youngest client was just fourteen, and the oldest, eighty-six. Some clients wished to lose just a few pounds to fit into their wedding dress. But others, like Sharon, pictured below, went on to lose over 75 pounds. Read her full story on the Success Stories Pages. The My Weigh Less Treatment has been designed to help men just as much as women, and you can read a dedicated page about Weight Loss For Men Here.

My weigh Less Sharon's Weight Loss Story. Downloadable Weight Loss Treatment

Why Diets Fail

The psychological approach incorporates Cognitive Behaviour Therapy (CBT), Clinical Hypnotherapy and Neuro-Linguistic Programming (NLP). It also includes the Shirrans’ own Life Architecture Therapy, along with TCBT, their own upgraded version of CBT, which is the subject of their bestselling book, published globally by Hay House. Professor Windy Dryden, of Goldsmiths University in London, endorsed their book and Professor Philip Zimbardo, of Stanford University in the USA, wrote the foreword. Marie Claire have also featured Martin and Marion’s work. Why Diets Fail.

Downloadable Weight Loss Treatment  - My Weigh Less

Overweight People are not Lazy

Being overweight, having an unhealthy relationship with food, is predominantly a psychological issue. So, it’s a learned behaviour, because people are not born obese. But people are rarely overweight because they are lazy, or lacking in willpower; the issue goes much deeper. As a result, they simply need a ‘Psychological Reset.’ Alison, photo below, lost 70 pounds with Martin and Marion’s treatment.

My Weigh Less - Downloadable Weight Loss Treatment

Downloadable Treatment

Many clients tell us that they can’t remember the last time they ate in response to real, physical hunger. And so, we will ask you: “Do you eat when you are bored, stressed, tired, lonely, depressed, sad, to reward yourself, or maybe just to please someone else?” Then we will help you to change your mindset around food. You can experience the new, fully downloadable, weight loss treatment today. Hello Magazine featured Martin and Marion’s work.

Hello Magazine Featured Martin and Marion's Work around Permanent Weight Loss

We will help you

We will also help you to make simple changes in your other thought processes… How much better could your relationship with food be, if we taught your subconscious mind how to effortlessly replace the word “want” with the word “need”? For example, instead of hearing the waiter asking: “Do you want fries with that?” without thinking you process the question as: “Do you need fries with that?” You can watch a short animated video explaining Want and Need at the bottom of this page.

Why Diets Fail - Downloadable Weight Loss Treatment 
Ruby My Weigh Less

Downloadable Weight Loss Treatment

So, how would you feel, if you had the opportunity today, to sit down alone with Martin and Marion, with an everflowing cup of coffee? And, what if, over the course of 12 hours, they then told you everything they know about permanent weight loss? And they also shared with you all the tips, techniques and secrets they normally reserve exclusively for their visiting international clients? Welcome to the ‘My Weigh Less Master Class.’ Ruby, photo above, has lost 50 pounds so far, following her treatment with Martin and Marion.

Why Diets Fail - Downloadable weight loss treatment can be completed on any device.

Downloadable Weight Loss Treatment

Allow us to inspire and guide you, so your dreams can become reality. You can also read more details about what the My Weigh Less course includes on this site. And there is no reason why you can’t start your weight loss journey today! Below, Martin and Marion appearing on the This Morning TV show with Philip Schofield and Holly Willoughby. Your desire to be slim and healthy may shift from a dream to reality… sooner than you think.

Why Diets Fail- My Weigh Less 
Downloadable Weight Loss Treatment Holly and Phil

Read the Medical Endorsement Page Today

You can read a full breakdown of all the components included in the treatment package on the Course Details page. There is also an explanation of the treatment on the Does This Work Page. We look forward to working with you. Additionally, you can read reviews from medical and other professionals on the Medical Endorsement page

My weigh Less

Registered Stakeholder in NICE – National Institute for Health and Care Excellence.

Marion Shirran, as a director of Oxford Therapeutics Limited, is proud to be a registered Stakeholder in NICE – National Institute for Health and Care Excellence. Additionally, Marion is pleased to be involved in the All Party Parliamentary Group on Obesity.

View Short Animated Want and Need Video below

Click on the link below to listen, with no obligation, to Martin and Marion‘s short audio introduction of the weight loss course.

Free Sample Download of My weigh Less

You can download the first session or the complete course, and start your weight loss journey today, from just £39.00.

Register Now for the My Weigh Less Course

Downloadable Weight Loss Treatment

My Weigh Less®/ and all associated intellectual property rights, are the property of Oxford Therapeutics Limited, a company registered in London.

Oxford Therapeutics Limited with My Weigh Less

You can read additional information about Martin and Marion Shirran and their weight loss treatment on the GMBand website at

Although the weight loss results and success stories shown on the site are typical, individual results will vary, and are not guaranteed. Weight loss success depends on each individual’s level of motivation, commitment, food intake and metabolism. Read our full disclaimer in the Terms & Conditions.

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