Skip to content

Why Diets Fail

Downloadable Weight-Loss Treatment

The No Diet, Diet.’

Why Diets Fail

Why Diets Fail

why diets fail

Everyone Knows That Diets Fail

One of the main reasons Why Diets Fail is because the majority of people see them as a short-term intervention. Those on a diet where their food intake is reduced, low calorie, low fat as an example, for some reason believe that following the period of food restriction, they will lose the desired amount of weight, and then everything will be fine. To be honest, the majority of people have never had it explained to them that long-term success is based on them undertaking a permanent long-term lifestyle change. You may also like to read our blog post: “The Science of Psychology in Weight Loss.”

Research has continually shown that people who are overweight or obese receive numerous instructions from friends, family, social media or medical professionals about the various diets available. They are often told what to do to address their weight, but very few are given appropriate long-term guidance or support to help them complete the desired course. The research also confirmed that people still experiment with ‘quick fix’ strategies in their ongoing and often life-long struggle to lose weight. The fact is that sadly a staggering 98 per cent will fail…

Why Diets Fail

For any weight loss journey to have even a chance of success, it must be viewed as a long-term lifestyle change. The changes you introduce into your life must always be sustainable. They must fit in with the way you live your life, and if not, your determination to succeed will just evaporate. On day one of medical training, students are taught the golden rule, which they live by: “Always Treat the Cause of the pain, never ever treat the Symptom”. To restrict someone’s food input via a diet or surgical intervention is obviously treating the Symptom; it can never, ever work.

The inevitable post-diet weight gain is easily explained. Your body struggles with balancing blood glucose levels after withdrawal from sugar and carbohydrates. It has a significant effect on your levels of haemoglobin A1c. Just like a cocaine addict, you will continue to crave sugar and maybe junk foods, too. It does not matter that you are no longer eating them because the level of addiction to sugar is literally off the scale. It has been stated that the addiction to sugar, in any form, is more significant than the addiction to either cocaine or heroin, so dieters should not beat themselves up if they find themselves struggling. On this website, you can read a blog posting dedicated to the addictive properties of Sugar, Fat and Salt and Why Diets Fail.

Five reasons why your diet may be challenging

1) You are stressed – Stress causes many problems with hormones, including the hunger hormone ghrelin, which directs us to carbohydrate-heavy foods. To succeed, you need to be in a ‘Good Place’, get plenty of rest, and live as stress-free a life as possible.

2) Your diet is too restrictive – Chances are that if you’re not enjoying what you’re eating, you’re not going to be able to sustain your diet over the long term. There will always be celebrations and the accompanying dinner parties, along with the alcohol that often comes at the same time. Be realistic in your approach, and make sure it is flexible. Everything in moderation…

3) You don’t have the right Mindset – It’s almost impossible to maintain a diet while you are constantly thinking about all the forbidden foods in the cupboard. If you find yourself daydreaming about bingeing on all the foods you’ve been depriving yourself of, your thoughts will eventually take control.

4) Others are undoing your hard work – When friends continually ask why you aren’t eating or tempt you by continually inviting you to different restaurants or bars, it can be challenging to stay on track. (We call these people diet Terrorists) We have a blog page dedicated just to them.

5) You have set yourself up for failure – by committing to an unrealistic goal. It is almost impossible to achieve a regular weight loss of more than two pounds per week. Sure, in the first week or two, you may lose a little more, but down the line, it will level out. Because it always does. So, be realistic and honest with yourself.

Why Diets Fail

Changing the odds

Maximising Diet Success: To improve your odds of a successful diet, it’s crucial to shift your perspective from short-term fixes to long-term lifestyle changes. Understand that diets often fail because they leave you feeling deprived, triggering an elevated desire for forbidden foods. Embrace a flexible approach to your diet, allowing for occasional indulgences and celebrations while maintaining moderation. Cultivating a positive mindset is key, as dwelling on forbidden foods can undermine your efforts. Seek the support of like-minded friends or family to help you stay motivated and accountable, and be realistic with your weight loss goals, aiming for steady progress rather than rapid results.

The Role of Oxford Therapeutics: Oxford Therapeutics offers a groundbreaking approach to weight management that focuses on the psychological aspects of obesity. Their My Weigh Less programme is rooted in the understanding that obesity is a psychological issue, not merely a physical one. By addressing the emotional triggers for overeating, such as boredom, sadness, loneliness, and stress, Oxford Therapeutics empowers individuals to make sustainable lifestyle changes. With a unique blend of science-based methods, they guide you toward a healthier relationship with food and help you overcome the challenges that traditional diets often neglect. The program’s effectiveness is evidenced by remarkable success stories like Sarah Hart, who lost an incredible 140 pounds, demonstrating that a different, more psychological approach to weight loss is possible.

A New Way to Tackle Obesity: In a world where obesity rates are on the rise, it’s clear that traditional diets and weight loss approaches are not solving the problem. Oxford Therapeutics offers a fresh perspective, recognising that obesity is deeply rooted in psychological factors. By addressing the emotional and mental aspects of overeating, they provide individuals with the tools they need to succeed. If you’ve struggled with diets in the past and are looking for a different way to tackle your weight concerns, Oxford Therapeutics offers a promising solution that aims to break the cycle of dieting failure and help you achieve lasting results.

why diets fail

In the quest for effective and lasting weight loss, it’s crucial to address the interconnected factors that influence our success. From understanding the role of gut health and the support of a community to delving into the psychology of weight loss maintenance, we find that the journey is not as simple as a short-term diet. It’s about adopting a sustainable, long-term lifestyle change that considers our physical, emotional, and social well-being.

By embracing a holistic approach to weight management and making informed choices, we can increase our chances of achieving and maintaining our health and wellness goals. Remember, it’s not just about losing weight; it’s about keeping it off and living a healthier life. Sarah Hart, photo below, lost 140 pounds on the programme. You can read her full story at the bottom of this page.

Diet Secrets

Why Diets Fail

It is a sad fact, but diets do fail most of the time. It is said that over 98 per cent of people who start a diet will fail to reach their goal weight, and after twelve months, most will end up weighing more than when they started. The word Diet, of course, at a psychological level, equates to the word Deprivation. The problem is that the same word, Deprivation, goes on to be interpreted as an Elevated Level of Desire. In the UK national press recently, it was reported that a pre-cursor of obesity was a person on a diet…

It is almost like the perfect storm, a Tsunami. With the best intentions, you elect to go on a diet, which by default leads you to an ever-growing feeling of deprivation. This ensures that you will experience an ever-increasing sensation of desire, either consciously or unconsciously. So, as an example, your craving for chocolate, which you choose to give up whilst you are on your diet, will persist and grow stronger until, eventually, it will be overwhelming.

Why Diets Fail

Diets of one type or another, or approaches forcing people to live on liquid shakes, etc, have all been around for decades. So, what has happened over the last few decades following the introduction of these new state-of-the-art diets? Obesity is reducing, right? On the contrary, the World Health Organisation states on its website that in the last thirty years, obesity has, in fact, trebled! So, the new science-based diets never really worked. In fact, the problem is getting worse on a global scale.

Dieting was “the in thing” in the 60s or 70s. But this is 2024. So, things have moved on, and there is another way. You see, obesity is in fact, a psychological problem, not a physical one. The vast majority of people who are overweight will tell you, when asked, that the reason they eat outside of their meals is because they are bored, sad, lonely, depressed, tired, to reward themselves or maybe just to please someone else.

Wilpower My Weigh Less

Our Top Faqs

FAQ 1. What’s the most common reason diets fail?

Answer: Diets often fail because they are viewed as short-term solutions. People expect to shed the desired weight and then return to their old habits. Long-term success requires a permanent lifestyle change.

FAQ 2. Why do many overweight individuals struggle with diets?

Answer: Many receive advice on various diets but lack appropriate long-term guidance and support. Quick-fix strategies are often experimented with, but ongoing support is shown to be a critical factor in successful weight loss.

FAQ 3. How does post-diet weight gain occur?

Answer: Post-diet weight gain is partly due to the body’s difficulty in balancing blood glucose levels after sugar and carbohydrate withdrawal. This can lead to intense sugar cravings and the continued desire for junk food.

FAQ 4. What role does stress play in dieting challenges?

Answer: Stress is a significant factor affecting hunger hormones and directing us toward carbohydrate-heavy foods. Reducing stress, getting enough rest, and maintaining a “good place” emotionally can aid diet success.

FAQ 5. How important is a flexible diet approach?

Answer: A diet should be flexible and realistic to account for celebrations, dinners, and occasional indulgences. An overly restrictive approach can hinder long-term sustainability.

FAQ 6. What’s the significance of a positive mindset in dieting?

Answer: A positive mindset is crucial for diet success. Constant thoughts of forbidden foods can take over and undermine your efforts. It’s essential to maintain a balanced perspective.

FAQ 7. How does social support impact diet success?

Answer: Social support is a valuable asset in diet success. Friends, family, or a weight loss group can provide encouragement and practical advice, helping to keep you motivated and accountable.

FAQ 8. What is the key to maintaining weight loss in the long term?

Answer: Maintaining weight loss requires understanding the psychological aspects involved. Stress management, emotional eating control, and building a healthy relationship with food are essential for long-term success.

Are you tired of trying an endless list of diets that just don’t work? Frustrated with the constant cycle of losing and regaining weight? Are you looking for a medically endorsed solution, one based on thousands of hours of clinical experience?  Maybe something that doesn’t involve following a restrictive diet, doing lots of exercise, or having invasive surgery…? So, go ahead, relax, and take a few minutes to daydream… What would it be like to be slim and healthy, to be at your target weight? Can you imagine if you never had to go on a diet again or be afraid of food? What if you were able to enjoy every social event with the fantastic feeling of extra energy and improved self-esteem? Welcome to My Weigh Less Master Class – The Gold Standard in Permanent Weight Loss.

Read on to find out about our award-winning solution! But first, allow us to introduce ourselves. We are Martin and Marion Shirran, and we have worked in the field of weight loss for almost 20 years. We are both clinical therapists and the developers of the globally acclaimed Gastric Mind Band Permanent Weight-Loss Treatment. Articles about our treatment and successful clients have appeared in the global media, including The Times, The Telegraph and the Express. Additionally, magazines such as Vogue, Marie Claire, Good Housekeeping, Hello, Woman, Reader’s Digest and Psychologies have featured our work, as have TV shows around the world.

MWL effortlessly delivers the dieter into the eye of the dieting storm. On a psychological level, it delivers a profound and excitingly new approach to the introduction of change in a person’s life. The treatment allows participants to seamlessly overcome their negative issues around food and eating in general, resulting in them being able to make the connection between weight loss and wellness.

My Weigh Less

During the twelve one-hour sessions that make up the programme, dieters learn about aspects of obesity and weight loss that they may have never associated as being connected. The programme has been built around a combination of empirically proven interventions. These include TactileCBT, Cognitive Behaviour Therapy and Neuro-Linguistic Programming, as well as Clinical Hypnotherapy. The treatment is designed to connect your mind with your body, delivering a simple, clean connection between Weight Loss and Wellness.

Over a thousand people travelled from around the world to experience our weight-loss treatment. Our clients include celebrities, members of the public and medical professionals, including doctors, dentists, nurses, anaesthetists and consultant surgeons. Some clients simply want to shed their excess weight to look better. However, others tell us that health is the main reason. Many of our past clients have successfully reversed medical conditions such as insulin resistance, diabetes, high blood pressure, and fatty liver disease, whereas others have managed to avoid having knee or hip replacement surgery. You may like to read more details on our Medical Endorsements page.

Our weight-loss approach has been the subject of continued research and development over the last thirteen years. Sharon, above, lost 75 pounds. Our youngest client was just fourteen, and the oldest was eighty-six. Some clients wished to lose just a few pounds to fit into their wedding dress. But others, like Sarah below, went on to lose over 140 pounds. As a result, she was featured globally on TV and in the press. Follow this link to sign up for our course now, and you can start your weight-loss journey today.

Sarah before and after losing weight

Our psychology-focused weight loss programme provides a ‘Psychological Reset’ for those wishing to lose weight. The programme incorporates an updated version of Cognitive Behaviour Therapy, TCBT, which is the subject of our bestselling book, published globally by Hay House. Professor Windy Dryden of Goldsmiths University in London endorsed the book, and Professor Philip Zimbardo of Stanford University in the USA wrote the foreword. We also incorporate the latest developments around Neuroplasticity and Neuro-Linguistic Programming along with many other disciplines. One component of our psychology-focused weight loss programme provides a ‘Psychological Reset’. At this statement, ‘Psychological Reset,’ we have observed many people raising their eyebrows; see below.

Let me give you a couple of examples: the programme will allow you to make a number of simple cognitive changes in your thought processes…small changes that deliver ‘massive results’. For example, think for a moment how different your relationship with food and weight loss would be if we re-programmed your subconscious mind to effortlessly replace the word “want” with the word “need”? The result, imagine you are out having dinner with friends, and after ordering a burger, instead of hearing the waiter asking: “Do you ‘want’ fries with that?” without thinking, you hear and automatically process the question as: “Do you ‘need’ fries with that?” Things would be very different, right? You see, at a cognitive level, we process those words differently. Later, maybe the waiter says, do you ‘want’ another glass of wine? You, of course, hear and cognitively process the word stream as do you ‘need’ another glass of wine. You can watch an animated video explaining ‘Want and Need’ and how it works at the bottom of this page.

Another ‘fix’ in the programme relates to just why people eat. So, during the programme, you will be asked when was the last time you ate in response to actual, physical hunger. Most people say: “Thinking about it, I haven’t been physically hungry for years”. And so we ask them: “Do you ever eat when you are bored, stressed, tired, lonely, depressed, sad, to reward yourself, when watching TV, or maybe just to please someone else?” Then, we do another reset, and so it goes on…

We have over 100 blog post articles on the site, covering many different topics. The blog page section is updated almost weekly; take a look by following this Blog Page Link.

Martin and Marion Shirran

We have spent many months completely reformatting our unique, phenomenally successful approach to weight loss. As a result, the course is now instantly available to download to your phone, tablet, or computer. This also means that you can complete the entire course without having to leave the comfort and security of your own home. Welcome to the ‘My Weigh Less Master Class’!

My Weigh Less

Read on the pages of this website how the award-winning ‘My Weigh Less’ downloadable treatment is successfully delivering what is surely ‘utopia’ to dieters: a medically endorsed, proven weight-loss approach that provides permanent results! The programme is also based on over 15,000 1:1 clinical treatment hours. My Weigh Less can help you reach your weight-loss goals.

Permanent Weight Loss
– No Diet or Exercise Required –
– Medically Endorsed –
– 15,000 1:1 Clinical Hours Experience –
– Fully Downloadable –
– Featured in Global Media –
– Award-Winning Programme –

We have over 100 blog posts on the site, covering many different topics. The blog page section is updated almost weekly; take a look by following this Blog Page Link.

Marion Shirran, as a director of Oxford Therapeutics Limited, is proud to be a registered Stakeholder in NICE – National Institute for Health and Care Excellence. Marion is also involved in the government’s All-Party Parliamentary Group on Obesity.

My weigh Less

We were proud to be awarded the ‘Most Innovative Obesity Psychological Therapy’ in the UK Mental Health Awards 2022.

Mental Health Awards 2022 "Most Innovative Obesity Psychological Therapy Service"

We also appeared on the This Morning TV show with Holly Willoughby and Phillip Schofield.

Holly and Phil interviewed Martin and Marion Shirran

In 2010, we travelled to New York to be interviewed on the Good Morning America TV Show.

Good Morning America

We are also co-authors of two bestselling books about non-surgical weight loss, published by Hay House.

Martin and Marion Shirran
weight loss course

You can read a full breakdown of all the components included in the treatment package on the Course Details page. There is also an explanation of the treatment on the Does This Work? page. We look forward to working with you. Additionally, you can read reviews from medical and other professionals on the Medical Endorsement page.

Watch the Short Animated ‘Want and Need Video’ Below…

Click on the link below to listen to our short audio introduction to the weight-loss course.

Free Sample Download of My weigh Less

You can download the complete My Weigh Less course and start your weight-loss journey today.

Register Now for the My Weigh Less Course

Downloadable Weight-Loss Treatment

My Weigh Less®/ and all associated intellectual property rights are the property of Oxford Therapeutics Limited, a company registered in London.

Oxford Therapeutics Limited with My Weigh Less

You can read additional information about us and our weight-loss treatment on the Gastric Mind Band website.

Although the weight-loss results and success stories shown on the site are typical, individual results will vary, and are not guaranteed. Weight-loss success depends on each individual’s level of motivation, commitment, food intake and metabolism. Read our full disclaimer in the Terms & Conditions.

google-site-verification: googlef6c425f95ce1433a.html

    Your Basket
    Your Basket is emptyReturn to Courses