Who Made Britain Fat?
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Who Made Britain Fat?
Who made Britain fat? Medical journalist and TV presenter, Dr. Michael Mosley, asked this exact question in his latest documentary, shown on Channel 4 recently. You may believe that weight control is purely down to personal responsibility. However, it seems more and more likely that it’s a much wider problem, and the government and food industry are playing a significant role in causing the rates of obesity to rise so sharply. On this page, we will share with you some of the facts and figures, and other important information, as presented in the programme.
Who Made Britain Fat?
The statistics are shocking. In the past 40 years, obesity has quadrupled in the UK, so now more than 60% of adults are overweight, and 28% of those are obese. As a result, the UK is the 2nd most obese country in Europe, behind Malta. And in 2021, more than 1 million people were admitted to hospital with obesity-related health conditions. 15 Million people are obese in the UK, and the NHS spends £5 billion per year treating overweight and obese patients. But who made Britain so fat? We also have our own blog post called “How Did We Get So Fat?”
It Costs More To Live And Die With Obesity
Possibly an even more eye-opening revelation explored by Mosley, was that around 15-20% of all coffins these days are bigger than the standard size. Of course, this is because the body of an overweight person is obviously much larger than someone of a normal weight. Apparently, the standard size is 24″ wide, and is only suitable for those who weight up to 350 pounds. Also, did you know that in the UK a burial plot for an ‘oversize’ person costs between £400-£500 extra, on top of the usual fee? So, obese patients cost the NHS billions when they are alive, and in death, they cause a financial burden to their families.
Who Made Britain Fat?
At the other end of the spectrum, childhood obesity is also becoming a serious problem. In the past 2 years, since 2020, childhood obesity has gone up from 1 in 10 to 1 in 7, by the time they start reception class at school. And, as many as a quarter of all year 6 children are obese. In response to the rise, in 2021 the government announced the opening of 15 new specialist childhood obesity units. It’s interesting how, up until then, there was only need for one of these units in the whole country!
Who Made Britain Fat? Lack of Consistency in Govt. Policies
One of the obstacles to tackling the rising obesity problem is the lack of continuity between different governments, as one political party takes over from the other. This means that policies are created, under each particular government, but then there is no further follow-up with then incoming ruling party. The first ever government policy document to mention obesity was back in 1992, under the John Major government. The plan was to reduce obesity in adults. However, since then, a staggering 689 polices targeting obesity have been passed, but unfortunately, only 14 of these have had any potential impact. And we wonder why obesity is increasing…
Also, in 2020, the government pledged to spend £100 million on tackling obesity. You may think that sounds like a lot of money, but just to put things in perspective, it’s actually a similar amount to what McDonald’s spends on advertising every year! On average, we make around 200 decisions every day about what to eat. It’s phenomenal! Yet most adverts bombard our minds with unhealthy, processed fast food and junk food. Do we ever see healthy food options in any adverts…? This is why obesity is increasing. We also have a page examining the link between obesity and TV screens.
Who Made Britain Fat?
And unfortunately, we all know how powerful money can be in strategic situations, such as advertising and lobbying, for example. To illustrate this point, for instance, lots of “junk food” manufacturers, such as McDonald’s, Burger King, Cadbury’s and Coca-Cola, sponsor sports teams and events. As a result, it promotes the absurd idea that somehow these products are healthy and will actually enhance a person’s physical performance! So, who made Britain fat…? We also have a blog post revealing some of the top secrets they don’t want us to know…
The Sugar Tax Debate
When it comes to lobbying government policies, the sugar tax is a classic example. George Osborne introduced the sugar tax in 2018, when he was Chancellor of the Exchequer. This happened because we were starting to realise that sugar was one of the main causes of our rising obesity problem, in both adults and children. As an example, the tax targeted fizzy drinks containing more than 5g per 100ml of sugar. Then the money raised by this tax was supposed to go towards promoting healthy ways to reduce childhood obesity. But in reality, this revenue just goes straight into the government coffers apparently!
And naturally, the sugar industry, as well as big companies, such as Coca-Cola and Pepsi objected to the sugar tax big time, and there was intense lobbying against those promoting it. Celebrity chef, Jamie Oliver, is just one example of someone on the receiving end of the lobbying. He was a big supporter or the sugar tax, but mysteriously, the only time he suffered cyber attacks and break-ins was during the period when he was speaking out against the food industry and the marketing of unhealthy products to children. Such is the power of money and advertising!
The Power of Advertising
In the UK, around 57% of the calories we consume come from processed, or convenience foods. And in our supermarkets, around 40% of the food we buy is on special offer. As a result, we often end up buying 20% more than we intended. And unfortunately, all the special offers tend to be the less healthy food options, high in sugar, fat and salt. With that in mind, you may like to read our blog post that explains “Why We Love Sugar, Fat and Salt” so much.
Who Made Britain Fat?
You may be aware that supermarkets employ marketing psychologists to work out the best ways to position certain products. For example, special offer items are often placed at the entrance to the shop, on the ends of the aisles, at eye level, or also right by the checkouts. And, as a result, we are being manipulated into spending an extra £1.7 billion per year on products, simply because of how they are laid out in the shop. Just another reason why Britain is fat!
Who Made Britain Fat?
Although it’s only scratching the surface of the problem, the government are now slowly starting to take small steps to control obesity, thankfully. For instance, a new law coming into force means that supermarkets will no longer be able to offer ‘multi-buys’ on high sugar, fat, salt foods. Also, these products will need to be at least 3 metres from the entrance to the shop.
The Postcode Lottery
It’s probably not a surprise to learn that there is a big difference in UK obesity rates, depending on whether people live in an affluent, or deprived area. For example, in affluent areas, 22% of women are obese, but that figure is almost double, (39%), in deprived areas. Interestingly, the number of fast food outlets also varies considerably, according to different postcodes. For instance, the most deprived postcodes in the UK have 5 times more fast food outlets than affluent postcode areas. They also have the highest level of obesity, in both adults and children. Apparently, there are only 3 postcodes in the whole of the UK without a fast food chicken shop outlet!
Has Covid Made Britain Fat?
When restaurants were closed during the Covid pandemic, it caused a massive rise in fast food and takeaway outlets. In fact this was the fastest growing type of retail outlet in the first half of 2021. And, during the same period, ‘Just Eat’ orders increased by 76%, and Deliveroo orders doubled. Of course, thanks to the numerous smartphone apps available now, it’s even easier than ever before to order fast food, and get it delivered to your door, without expending any energy at all!
Doctor’s Orders May Not Be Enough To Solve The Problem!
Dr. Mosley stated in the “Who Made Britain Fat” documentary that a shocking 80% of illnesses treated by GPs now are related to obesity. Many patients are desperate for help with their obesity problem. So, they are asking their GPs how much weight they would need to gain in order to qualify for bariatric surgery! However, most doctors agree that they didn’t really learn anything about how to tackle obesity and had no nutritional training at all in med. school. Consequently, GPs tend to stick to the outdated mantra of ‘eat less, move more’ and follow the ‘Eatwell’ guidelines, when giving advice to patients.
Who Made Britain Fat?
Mosley also conducted a survey of 1000 GPs. He discovered than only half of them felt comfortable talking to patients about their weight. And, fewer than 4 in 10 of those GPs felt comfortable when it came to talking about a child’s weight with their parent or legal guardian. Also, only 30% felt well-enough equipped to actually treat obese patients. And so Britain just keeps on getting fat…
Why is Obesity Increasing?
Michael Mosley himself was diagnosed with type 2 diabetes 10 years ago. At the time, his own doctors advised him to start taking medication. However, Mosley decided to simply change his diet and lifestyle instead. As a result, he lost 10kg, and also managed to reverse his diabetes with using any medication at all! Dr. Michael Mosley has written several books and appeared on many different TV programmes, and health-related documentaries. He is probably most famous for creating the 5:2 diet, and more recently, the ‘Fast800’, which promotes a low-carb lifestyle.
The Takeaway
In conclusion, the TV documentary’s message is that basically it’s not all people’s own fault that they are getting fatter. It’s quite an uphill battle for many, because there are powerful forces working against you. And especially when it comes to your weight, health, and well-being. And unfortunately, it’s often related to money. However, the good news is that with a strong mind and enough motivation to make some changes in your eating habits, we have the tools to help you lose weight, and keep it off permanently. You may like our new dedicated page around why you should think about Skipping Breakfast Here.
A downstream solution
Over the last fifteen years we have treated over a thousand clients each wishing to lose weight. We have amassed over 15,000 clinical 1:1 treatment hours resulting in us being regarded as specialists in our field. Our psychology focused programme has been featured in the media around the world, and details presented at major universities. You can read the details of the programme below. However we are the first to confirm that like so many other organisations, sadly we are providing a downstream solution to obesity, of course what is required, is a long term UPSTREAM intervention.
Psychology-Focused Weight Loss
During the twelve sessions that make up the award-winning My Weigh Less course, we will share with you a selection of psychology-focused, weight-loss interventions that you will be able to use immediately. You can feel comfortable and relaxed in the knowledge that the medically endorsed treatment is based around many clinical treatment hours, spent working with individuals who were overweight, and wished to reverse their situation. My Weigh Less delivers what is surely utopia to dieters, a permanent weight-loss solution. Below are six tips for dieters that everyone should be following.
Tip No. 1 – Only Eat When You’re Hungry!
This has to be our number one, golden rule, when it comes to achieving successful weight loss. In our experience, most overweight people eat for many different reasons, other than physical hunger. But, if you allow your emotions to control your eating habits, then it is unlikely that you will be able to control your weight as a result. So, before you reach for anything to eat, stop and ask yourself first if you physically NEED to eat, or you just WANT to…
Tip No. 2 – Use a Smaller Plate!
You’ve probably heard this many times before, but it’s a fact that people who use larger plates tend to eat more food than those who eat from smaller plates. No doubt you know about the power of optical illusions. But are you aware of just how much more generous the same size portion of food appears, when presented on a smaller plate, instead of a larger one? Have a look at the image below. It’s known as the Delboeuf optical illusion. If you stick to our mantra, “always go for quality over quantity”, then you will definitely lose weight much more easily.
Tip No. 3 – Drink a Glass or Two of Water Before Your Meal!
Reduce Your Calorie Intake by over 20%, with almost with no effort! Research results, published by Harvard Medical showed that people who drank two large glasses of water, just before eating, consumed, on average, around 20% less food than previously. This is possibly as a result of the stretching and fullness sensation in the stomach.
Tip No. 4 – Eat Slowly and Mindfully!
A growing number of studies have consistently found a correlation between speed of eating and weight, so it is officially accepted now that faster eaters are definitely more likely to become overweight. Studies have also shown that people are much more likely to eat more when their eating is mindless, as opposed to mindful. So, make meal times an occasion by sitting down at a table, with no distractions. Then eat slowly and savour every mouthful. You will naturally eat less food and also find it easier to lose weight as a result!
Tip No. 5 – Stay Away From Sugar and Highly Processed Foods!
It’s a fact that sugar and highly processed foods have addictive properties! So much so, that many people find that once they start eating these foods, they literally can’t stop. And, of course, if you’re making such poor food choices, this in turn will make it almost impossible for you to lose weight. So, our advice is to choose healthy, unprocessed foods and limit the amount of sugar you consume. As a result, you will have far more control over how much you eat and also how much weight you can lose.
Tip No. 6 – Eat Your Favourite Foods on the Plate First!
You may not be aware of how important this tip is, but the order in which you eat your food can actually have a big impact on how much you consume! It’s quite common for overweight people to “save the best til last” when eating. In other words they only eat their favourite food right at the end. It’s not so surprising then, that they also tend to eat everything on their plate, regardless of how uncomfortably full they feel. Because, of course, they don’t want to miss out on the “best bit”!
However, our advice is to eat your favourite things first. Not only will you enjoy it more, but it’s also much easier to stop when you’ve eaten just the right amount and leave the rest on the plate.
My Weigh Less Delivers…
– Permanent Weight Loss –
– No Diet or Exercise Required –
– Medically Endorsed –
– 15,000 1:1 Clinical Hours Experience –
– Fully Downloadable –
– Featured in Global Media –
– Award-Winning Treatment –
Downloadable Weight Loss Treatment. Sarah Hart, featured below, lost an incredible 140 pounds, following her treatment with Martin and Marion. As a result, she was featured globally on the TV and in the press. You can buy your first session by following this link, or read further information on the site. You can also read more details about Sarah in the Success Stories Section. Why is Britain so fat?
‘Dream to be slim…’
Downloadable Weight-Loss Treatment
So, go ahead, relax, and take a few minutes to daydream about what it would be like to be slim and healthy… being at your target weight? Moreover, imagine if you never had to go on a diet again, or be afraid of food? And also, what if you were able to enjoy every social event? And, on top of that, you had an abundance of extra energy, and improved self-esteem? Welcome to the evidence-based My Weigh Less Master Class! A proven, psychology-focused, downloadable weight-loss treatment, that delivers permanent results. And it’s based around over 15,000 clinical 1:1 hours treating overweight clients.
Katie lost 100 pounds with the Shirrans’ Weight-Loss Treatment
My Weigh Less, a weight-loss treatment that is fully downloadable, built around a version of Martin and Marion Shirran’s, globally acclaimed, Gastric Mind Band Permanent Weight-Loss Treatment. And now the unique, phenomenally successful approach to weight loss, is instantly available to download to your phone, tablet, or computer. As a result, you can complete the entire course in the comfort and privacy of your own home. The approach concentrates on what we believe to be the epicentre around the issues and problems of excess weight. We’re talking about Psychology, of course!
A Weight-Loss Treatment that is Fully Downloadable
Over a thousand people, including Medical Professionals, celebrities, and members of the public, have travelled from around the world, to visit the Elite Clinic in Spain. They also invested thousands of pounds to spend four days with the Shirrans, who are regarded as experts in the weight-loss field. They all shared a common desire; to lose weight. If you are wondering just why they came and valued the treatment so highly, then please take a look at the page on the site that explains exactly how and why the treatment works.
Kay successfully reversed her Type 2 Diabetes
Some clients simply want to shed their excess weight to look better, however others tell us that health is the main reason. Many of our past clients have successfully reversed medical conditions such as insulin resistance, diabetes, high blood pressure, and fatty liver disease, whereas others have managed to avoid having knee, or hip replacement surgery. Psychologies Magazine published an article about Martin and Marion Shirran and their weight-loss treatment. You can read a Blog post on Treating Diabetes. Vogue Magazine also featured Martin and Marion’s work.
Who Made Britain Fat?
New Downloadable Weight-Loss Treatment
The Shirrans’ weight-loss approach has been the subject of continued research and development over the last fifteen years. Their youngest client was just fourteen, and the oldest, eighty-six. Some clients wished to lose just a few pounds to fit into their wedding dress. But others, like Sharon, pictured below, went on to lose over 75 pounds. You can read her full story on the Success Stories Pages. The My Weigh Less Treatment can help men just as much as women, and you may like to read a dedicated page about Weight Loss For Men Here.
Treatment Based on Proven Science
The psychological approach incorporates Cognitive Behaviour Therapy (CBT), Clinical Hypnotherapy and Neuro-Linguistic Programming (NLP). It also includes the Shirrans’ own Life Architecture Therapy, along with TCBT, their own upgraded version of CBT, which is the subject of their bestselling book, published globally by Hay House. Professor Windy Dryden, of Goldsmiths University in London, endorsed their book and Professor Philip Zimbardo, of Stanford University in the USA, wrote the foreword. Marie Claire have also featured Martin and Marion’s work.
Overweight People are not Lazy
Being overweight, having an unhealthy relationship with food, is predominantly a psychological issue. So, it’s a learned behaviour, because people are not born obese. But people are rarely overweight because they are lazy, or lacking in willpower; the issue goes much deeper. As a result, they simply need a ‘Psychological Reset.’ Alison, photo below, lost 70 pounds with Martin and Marion’s treatment.
Downloadable Treatment
Many clients tell us that they can’t remember the last time they ate in response to real, physical hunger. And so, we will ask you: “Do you eat when you are bored, stressed, tired, lonely, depressed, sad, to reward yourself, or maybe just to please someone else?” Then we will help you to change your mindset around food. You can experience the new, fully downloadable, weight-loss treatment today. Hello Magazine featured Martin and Marion’s work.
We will help you
We will also help you to make simple changes in your other thought processes… How much better could your relationship with food be, if we taught your subconscious mind how to effortlessly replace the word “want” with the word “need”? For example, instead of hearing the waiter asking: “Do you want fries with that?” without thinking you process the question as: “Do you need fries with that?” You can watch a short animated video explaining Want and Need at the bottom of this page.
Why is Obesity Increasing?
So, how would you feel, if you had the opportunity today, to sit down alone with Martin and Marion, with an ever flowing cup of coffee? And, what if, over the course of 12 hours, they then told you everything they know about permanent weight loss? And they also shared with you all the tips, techniques and secrets they normally reserve exclusively for their visiting international clients? Welcome to the ‘My Weigh Less Master Class.’ Ruby, photo above, has lost 50 pounds so far, following her treatment with Martin and Marion.
Downloadable Weight-Loss Treatment
Allow us to inspire and guide you, so your dreams can become reality. You can also read more details about what the My Weigh Less course includes on this site. And there is no reason why you can’t start your weight loss journey today! Your desire to be slim and healthy may shift from a dream to reality… sooner than you think.
Martin and Marion appeared on This Morning TV show with Philip Schofield and Holly Willoughby.
Registered Stakeholder in NICE – National Institute for Health and Care Excellence.
Marion Shirran, as a director of Oxford Therapeutics Limited, is proud to be a registered Stakeholder in NICE – National Institute for Health and Care Excellence.
Marion is also pleased to be involved in the Governments All Party Parliamentary Group on Obesity.
Winners of the 2022 Mental Health Award – ‘Most Innovative Obesity Psychological Therapy’
Martin and Marion travelled to New York to Appear on the Good Morning America TV Show
Martin and Marion are co-authors of two, bestselling books, published by Hay House
You can read a full breakdown of all the components included in the treatment package on the Course Details page. There is also an explanation of the treatment on the Does This Work? page. We look forward to working with you. Additionally, you can read reviews from medical and other professionals on the Medical Endorsement page.
View Short Animated Want and Need Video below
You can download the complete course, and start your weight-loss journey today..
Downloadable Weight Loss Treatment
My Weigh Less®/myweighless.com and all associated intellectual property rights, are the property of Oxford Therapeutics Limited, a company registered in London.
You can read additional information about Martin and Marion Shirran and their weight-loss treatment on the Gastric Mind Band website.
Success Stories
Although the weight-loss results and success stories shown on the site are typical, individual results will vary, and are not guaranteed. Weight-loss success depends on each individual’s level of motivation, commitment, food intake and metabolism. Read our full disclaimer in the Terms & Conditions.
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