Hidden truths in fast food
Hidden truths in fast food. You might think it’s some crazy conspiracy theory, but it’s no myth that restaurants use certain interior colours to affect your eating habits directly. It is one of the reasons why fast food always makes you gain weight. It’s not only the colours of the walls and chairs either; restaurants also use food psychology strategies within their menus and marketing. This type of play on food psychology and manipulation has been going on for far too long. Read on as we reveal some of the many Hidden truths in fast food.
Hidden truths in fast food
We presume that most people have visited McDonald’s at least once in their life. Let’s just admit it – every once in a while, you crave a Big Mac, or those clever enticing adverts suck you in. It happens to the best of us, and we are not here to judge in any way. However, you might be shocked to learn that there are a few secrets fast food chains would rather keep to themselves. And we’re going to spill the beans, so to speak! Hidden truths in fast food.
We probably don’t need to remind you that fast food is definitely not an essential part of a healthy lifestyle. And, of course, it certainly won’t help you with weight loss. Every dietician and nutrition expert will agree that eating excess amounts of fast food can do irreversible damage to your body. But what is it about these places that keep us coming back for more? Why exactly do we crave that Big Mac or Kentucky Fried Chicken, for example? Are there certain secret ingredients included in the food? Or is it all in our heads?
These are the questions we are going to answer for you in this blog, including some of the top things they don’t want you to know. It’s also a good idea to point out now that marketing and advertising when it comes to the fast food industry, play a far bigger role than you might have imagined. As an example, McDonald’s invested $1.9 billion Dolors in advertising in 2022! Hidden truths in fast food.
You might have heard that the colour red makes people feel hungry. Research suggests that our appetite is piqued when we see the colour red. Furthermore, when we see red in restaurants, it has an incredible effect on our food choices! And it doesn’t matter whether it’s part of the interior or exterior colour scheme or even in the branding and marketing. The end result is still the same: we feel hungry! And yes, it’s why Fast Food Always Makes You Gain Weight.
However, the interesting thing about red in the area of food psychology is it’s often coupled with yellow. Red and yellow are used so often together, far more than you realise. For instance, you see it in the logos and different colour schemes throughout all major fast food chains. And it’s no coincidence either; this is deliberate mind manipulation!
Hidden truths in fast food
Red and yellow is such a common phenomenon that some researchers call it the ketchup and mustard theory. The basis of red and yellow, at least in combination, results in perfect psychological companionship and makes us want to stop whatever we are doing and eat. Red makes us feel warm, almost comforted, and even loved. Yellow, on the other hand, does something completely different. It’s a colour that makes us feel very cheery, but at the same time, it also speeds things up.
Most fast-food outlets use red and yellow throughout their advertising, branding and restaurant decor. And whether it’s McDonald’s, Burger King, KFC, or Pizza Hut, they all follow a similar philosophy. Basically, they want to entice you in and process your order very quickly so you sit down feeling excited and hungry. But then they also want you to eat fast and leave so the next family can quickly take your place! In other words, they want us to eat up and get out ASAP!
So far, we’ve told you about the importance of colour coordination in restaurants and how marketing is a far bigger part of fast food than the actual quality of the food. And now, we are going to share with you the 8 top secrets fast food chains don’t want you to know. Some of these might turn your stomach, but at the same time, it will also open your eyes to the real dangers of eating fast foods.
#1 They directly manipulate what you order
You may think you’re in control in a fast-food restaurant, but the sad fact is you are not. Fast food chains get you as soon as you walk through that door or pull up to the menu board in a drive-through. Beware the “combos”! They are not about you saving money; it’s all about controlling exactly what you eat. Hidden truths in fast food.
The harsh reality is that for fast food chains, it actually pays to sell us more food for less money. We naively think we’re getting a real bargain when we order the combo meal. However, it costs just pennies for a chain to produce the actual food that’s coming out of the window. At hamburger chains, “combination meals” make up a massive 31% of all purchases. The average combo meal is around 1,200 calories and about ⅓ of those are from predetermined sides that the chain decided on for you.
#2 It all tastes the same
Fast food has a very distinct taste, and this rings true no matter where you decide to go. The burgers all taste the same, the fries all taste the same, and even the milkshakes taste the same. This is because they’re all calibrated and processed to appeal to our taste buds. The appeal is engineered in a way that keeps us eating. We also have a page dedicated to all the reasons why we love sugar, fat and salt.
The part of our brain called the hypothalamus responds and craves a variety of sweet, salty, and bitter tastes. As a result, we naturally snack on a variety of foods in order to achieve a saturation point with all the different tastes. But fast food is highly engineered to satisfy all of those cravings at once, with an addictive, highly palatable, scientifically designed combination of sugar, fat and salt. And this is precisely why it’s so easy for people to become addicted to fast food and never crave anything else. Interesting point: They say that the combination of Sugar, Fat and Salt is more addictive than Cocaine!
#3 You’re getting fries with that, whether you like it or not!
According to a study done at Eastern Illinois University, 85% of people will eat more when servers offer them more. This includes “super-sizing” or adding on those extras you didn’t intend to order. Even servers behind a cash register must “upsell” when it comes to fast food. Food psychology also dictates that it’s harder for us to say no to an offer when it comes directly from another person.
#4 Today’s food is even unhealthier than it was 30 years ago
We realise this one is quite shocking, but it seems that we take in up to twice as many calories from fast food restaurants than we did 30 years ago. Obviously, portions have increased generally, but also the food itself contains more calories. For example, an average fast food outlet pizza now has 70% more calories, a cheeseburger 75% more, and French fries a massive 190% more!
#5 Your fountain soda is dirtier than your toilet
Yes, this one is gross, so if you don’t want to know and would rather remain ignorant, then go ahead and skip it. But the fact of the matter is those ice machines are incredibly hard to clean, and the bacteria content is literally off the scale. Studies found that 70% of the time, ice from fast food restaurants was dirtier than the water in a toilet bowl! Also, in several cases, the ice tested positive for E. coli bacteria, which comes from human waste. From abc News.
#6 Fast food meat is cleaned and mixed together with chemicals
Just when you thought we’d finished grossing you out…! Sorry, but we’re not finished just yet. So now we’re just going to go ahead and show you this video from Jamie Oliver. Yet another of the fast food restaurant lies we all fall for! There’s not much else to say, really…
#7 “Flame Grilled” is misleading, to say the least!
Sorry to burst your bubble, but those “grill lines” on your chicken, ribs, or burgers are fake! The simple truth is that no flames have been anywhere near the meat in any fast food joint’s back kitchen. The grill marks are there to make us think the meat was flame-grilled. Those marks are either branded on at the factory or, even worse, painted on with dyes. Worst of all, artificial smoke and char flavourings are added just to complete the illusion.
#8 Think salad might save you from all of the above? Think again…
In recent years, fast food chains made it seem as if they were starting to offer healthy lifestyle options by adding what we assume to be healthy salads to their menus. Unfortunately, you can’t even pronounce some of the ingredients they contain; try saying propylene glycol three times fast, for example! Many chains dust their salads with that chemical to keep the leaves crisp. It’s considered safe for human consumption. However, you may be surprised to learn that it can also be found in antifreeze and sexual lubricants.
Hidden truths in fast food
In conclusion, the “Hidden Truths in Fast Food” blog has unveiled a world of secrets lurking behind the seemingly innocent allure of fast food. We’ve exposed how fast food chains masterfully manipulate our senses, appetites, and choices. From the strategic use of colour psychology to the control they exert through combo meals, these restaurants have honed their techniques to keep us coming back for more.
Fast food isn’t just getting unhealthier; it’s getting sneakier. With hygiene concerns in ice machines and extensive processing of meat, the industry leaves no stone unturned in its pursuit of profit. Grill marks are merely illusions, and even salads may contain hidden surprises.
Understanding these hidden truths empowers us to make conscious choices when it comes to fast food. It’s a call to action, encouraging us to prioritise health and wellness over convenience and marketing tactics. By being informed consumers, we can navigate the world of fast food more wisely, ensuring that we maintain control over our choices and, ultimately, our well-being.
Hidden truths in fast food
Answer: Fast food chains use specific colour schemes, often incorporating red and yellow, to stimulate appetite and create a sense of urgency. The combination of red and yellow is known as the “ketchup and mustard theory,” designed to make customers feel excited and hungry.
Answer: Fast food establishments influence food choices through clever combo meals and upselling. Combo meals are carefully designed to dictate what you eat, and servers are trained to persuade customers to purchase additional items, often leading to overconsumption.
Answer: Fast food items maintain a consistent taste due to engineered flavour profiles that satisfy multiple cravings, including sweet, salty, and bitter tastes. These flavours are carefully combined to create a highly addictive taste that keeps customers returning.
Answer: Yes, portion sizes and calorie content in fast food have increased significantly over the past 30 years. Some items, like pizza and French fries, now contain substantially more calories compared to their earlier versions.
Answer: Some fast food restaurant ice machines can be challenging to clean properly, leading to high bacterial content. Studies have even found that ice can be dirtier than the water in a toilet bowl in some cases, posing potential health risks.
Answer: Fast food’s addictive taste is achieved through a combination of sugar, fat, and salt, which appeals to our cravings for sweet, salty, and bitter flavours. This scientifically designed combination is engineered to be highly palatable and addictive.
Answer: No, the grill marks on fast food items are often not real. They are either branded or painted on and artificial smoke and char flavorings are added to create the illusion of flame-grilled food. Hidden truths in fast food.
Answer: Fast food salads may not be as healthy as they appear. Some salads contain questionable ingredients, such as propylene glycol, used to keep lettuce crisp. It’s important to read ingredient lists and make informed choices when opting for salads at fast food restaurants.
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Hidden truths in fast food