Press Room – Media Pack
Press Room – Media Pack. Weight Loss Press. At the bottom of this page we have included contact information, links to a number of high-res photos and a one-minute explainer whiteboard presentation.
My Weigh Less – Overview
Press Room – Media Pack. My Weigh Less (MWL) is a downloadable weight-loss treatment, developed by Martin and Marion Shirran. It consists of twelve, neatly packaged, one-hour sessions. Each of which includes a one-hour audio course, plus a Clinical Hypnotherapy session, along with a video/whiteboard component. The programme downloads consist of MP3 and MP4 files.
The treatment is based around the proven Gastric Mind Band treatment, which was developed by Martin and Marion Shirran, and registered in North America and the EU. Users can complete the course on any device, whether it’s a smart phone, tablet or laptop computer. To gain optimum results it is recommended that the programme should be completed over a six-week period.
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Based on Proven Interventions
The psychology-focused treatment is based around empirically-proven interventions, including two components that are unique to the MWL product. At the core of the treatment is an upgraded version of the traditional Cognitive Behaviour Therapy. The new therapy developed by the founders has been the subject of several university presentations. Professor Windy Dryden, of Goldsmiths University, London, and Professor Philip Zimbardo, of Stanford University, San Francisco, have both endorsed their work.
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Additionally the My Weigh Less treatment incorporates elements of the well-documented and researched Time Perspective Theories (TPT), as developed by Professor Philip Zimbardo and his team at Stanford University, in San Francisco. The treatment also benefits from recent developments in Neuroplasticity research, which has progressed with the advances in brain-imaging technology.
Neuroplastisity
The Neuroplasticity research has confirmed and changed our belief around two things. Firstly, that our brains never stop growing. Secondly, and maybe more importantly, our brains can adapt and continually change. We now know that you really can learn to think and behave differently, regardless of your age. In effect, your brain can be reprogrammed. That is what the Shirrans have been saying and doing for ten years!
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At the centre of the My Weigh Less Treatment is their unique ‘Forensic Weight-Loss Questionnaire’. Developed over two years the 80 question document is designed to reveal past learned behaviours around food and eating habits. Additionally, using ‘cluster’ question techniques, it cleverly reveals a range of changeable issues relating to obesity, and permanent weight loss. Weight Loss Press.
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MWL has been the subject of two years extensive research and development. Martin and Marion Shirran, the developers, have accumulated over 15,000 1:1 clinical treatment hours devoted to helping people lose weight. They are considered experts in their field. They have jointly appeared to talk about their work on Good Morning America TV programme, and also on ITV’s This Morning Show.
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Martin and Marion Shirran are also the co-authors of two books on the subject of their work, published by Hay House in New York. Gastric Mind Band – The Proven Pain-Free Alternative to Weight-Loss Surgery, and Pause Button Therapy – The Upgrade to CBT. Professor Philip Zimbardo, of Stanford University, San Francisco wrote the foreword.
The Times, The Telegraph, and The Daily Mail have all featured their GMB treatment. Additionally, Vogue, Marie Claire, Hello and Good Housekeeping magazines are just a small selection of the global editorial coverage. Professor Stelios N. Georgiou, University of Cyprus and Emmanuel Andreadis, MD Department of Internal Medicine, Athens, have also endorsed their work.
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The Shirrans have treated over a thousand clients at their clinic in Southern Spain. One of their clients, Sarah Hart, photo below lost over 140 pounds, half her body weight. Consequently, she appeared on both the UK and Australian television, to talk about about her life-changing experience. Verified photos are also available. Additionally, Kay Lindley told her story on the Lorraine Kelly TV show; she lost over 100 pounds and reversed her type 2 diabetes. Their youngest client was just fourteen, the oldest was eighty six.
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The Intellectual Property rights of My Weigh Less are owned by Oxford Therapeutics Limited, of which Martin and Marion are the majority shareholders and co directors. They both hold Diplomas in Clinical Hypnotherapy, and are certified and registered with the American Board and British Institute of Hypnotherapy. They are also registered in the UK with the Complementary and Natural Healthcare Council.
Oxford Therapeutics Limited also owns the Intellectual Property rights of both UberMyDiet and EasyMyDiet. You can read more here
Pick Me Up Magazine – Issue 17, cover date 28th April 2022 published a two page feature on the My Weigh Less programme. Follow this link
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- Lorraine Kelly interviewed Kay Lindley about her Gastric Mind Band treatment by on GMTV.
- The ITV Daybreak programme featured the story of Sarah Hart who had GMB therapy with us in Spain and then dropped from a dress size 24 to a size 8.
- Sarah Hart’s fantastic weight loss story was also featured on Australian Television Sunrise programme.
- The Daily Mail also featured the story of Sarah Hart who achieved a lifelong ambition this year when she completed her first half marathon.
- Sarah’s amazing story also appeared in the The Daily Express after she lost 11 stone by having GMB therapy in Spain.
- The Daily Mail sent reporter Claudia Connell over to record her personal experience of the GMB therapy.
- In 2010, we took part in America’s ABC News channel Good Morning America programme.
- America’s CBS News channel Inside Edition programme also featured our Gastric Mind Band Therapy.
- The Daily Mail serialised our book, “Shirrans’ Solution – The Gastric mind Band.”
- Gastric mind Band Therapy helped Joh Smith to slim down from over 13 stone to 9 stone 4lb. The Sunday Mirror featured her success story.
- Several UK national newspapers have featured the Gastric Mind Band treatment: Daily Mail : Daily Express : Daily Telegraph : The Sun, and it was the BBC Radio 2 news story of the week.
- Sarah Vine of The Times, underwent the Gastric Mind Band Treatment. Her story appeared in The Times Weekend Magazine in February 2012. Read part 2 here.
- Katie Drew shed 40% of her body weight after adopting the Pause Button Technique, which is a unique part of the Gastric Mind Band Therapy. The Daily Mail featured her inspiring success story in 2013.
- Marion Corns’ weight-loss success story appeared in Scotland’s Weekly News in April 2009.
- Psychologies Magazine reviewed the Gastric Mind Band’s Pause Button Therapy approach in November 2012. Read part 1 here, and part 2 here.
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Gastric Mind Band Magazine Features
When Sarah got married for the first time, she wore a size 24 dress, and confessed to feeling embarrassed about her weight. But she went on to lose over 10 stone with the Gastric Mind Band, and looked absolutely gorgeous in her size 10 wedding dress, when she re-married in 2015! Woman magazine featured her weight loss success story, including her wedding photos.
Good Housekeeping magazine featured a tasteful, “naked” photo shoot of ladies who had lost weight via various different methods. Our lovely client, Diane Hughes, featured in the article after successfully losing weight with the Gastric Mind Band Therapy.
Popular actress, comedienne and TV presenter, Helen Lederer, reviewed her own personal Gastric Mind Band experience in the Reader’s Digest.
NOW magazine featured Sarah’s amazing weight loss success story. Sarah lost half her body weight and ended up being the same size as her slim sister, Amanda, who she’d always envied.
Chat magazine published an interesting article about how Marion Corns “thought herself thin” after undertaking the Gastric Mind Band Therapy.
In 2009, Best magazine also published Marion Corn’s virtual gastric band story after she successfully lost over 3 stone.
In 2010, Lifetimes magazine included a two-page feature about the Elite Clinic and specifically our work in the field of weight loss. Read part 1 here. And part 2 here.
The USA National Enquirer magazine included a two-page feature in April 2009 on how successfully Marion Corns lost 50 pounds after her Gastric Mind Band experience. Read page 1 here and page 2 here.
Inside Out Health magazine featured a two-page article about the benefits of losing weight with the Gastric Mind Band Technique.
Natural Health magazine featured the Gastric Mind Band Therapy in the Healthy Dieting section of their January 2011 edition.
Hello magazine ran a full page article on the Gastric Mind Band treatment in November 2010; it featured pictures of Geri Halliwell, Sophia Dahl and Helen Lederer, who all lost weight using Guided Imagery.
Marie Claire magazine dedicated a whole page to the Gastric Mind Band treatment in January 2011, telling the story of Laura Graham, who had visited the Elite Clinic in Spain.
Easy Living magazine featured the book, ‘Shirrans’ Solution The Gastric Mind Band’ in February 2011. The book, published in 2010, details the Gastric Mind Band process.
Vogue magazine featured the Gastric Mind Band treatment in the ‘Vogue Beauty’ section in January 2011, commenting on the many testimonials and the short four-day treatment time.
Psychologies magazine dedicated two pages to the Pause Button Therapy element of the Gastric Mind Band Treatment and the publication of the PBT book by Hay House in November 2012. Read part 1 here and part 2 here.
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Marion gained a BA degree from Lancaster University. She is a Registered Stakeholder in NICE – National Institute for Health and Care Excellence. Additionally Marion is involved in the government’s All Party Parliamentary Group on Obesity.
During 2005, Martin completed additional training. As a result, he gained a primary certificate in R.E.B.T. /CBT at Birmingham University, School of Psychology. He is also a member of the International Hypnosis Research Institute.
Martin and Marion were proud to be awarded the ‘Most Innovative Obesity Psychological Therapy’ in the UK Mental Health Awards 2022.
The Shirrans appeared on the This Morning TV show, with Holly Willoughby and Phillip Schofield.
Martin and Marion also travelled to New York to appear on the Good Morning America TV Show
My Weigh Less/myweighless.com and all associated intellectual property rights, are the property of Oxford Therapeutics Limited. A company registered in London of whom Marion and Martin Shirran are joint directors.
Contact Information
T.+(34) 951 311 591
T.+(44) 020 3769 5692
E. mail@myweighless.com
Martin Shirran, founder and initial trial candidate, lost 85 pounds
View Short Animated Want and Need Video below
Success Stories
Although the weight–loss results and success stories shown on the site are typical, individual results will vary, and are not guaranteed. Weight-loss success depends on each individual’s level of motivation, commitment, food intake and metabolism. Read our full disclaimer in the Terms & Conditions.