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How You Can Be a Weight-Loss Success Story

Award-Winning Weight-Loss Treatment

The No Diet, Diet.’

How You Can Be a Weight Loss Success Story
celebrity weight loss

How You Can Be a Weight-Loss Success Story

If you’re ready to make a change in your life, to lose weight whilst improving your health, then you might be questioning the best way to start. On this page, we’ll look at just what steps you need to take to ensure you become a real National Press Weight-Loss Success Story, whether that means you losing 10 or 200 pounds. We’ll also share with you a selection of award-winning tips and secrets to help you achieve your desired end result just as quickly and painlessly as possible.

How You Can Be a Weight Loss Success Story

Be The Star…You Deserve It…

Like thousands of others, you will probably have looked at the often unbelievable before and after photographs and stories of successful dieters in the media. Most companies in the weight-loss industry group them together in the ‘Success Stories’ section of their website. They are valuable marketing tools aimed at demonstrating the effectiveness of a company’s products.

Often, the ‘successful dieter’ will reap rewards, enjoying VIP visits to London or even New York to be interviewed on TV. They will typically receive celebrity makeovers and, in many cases, receive a financial payment to cover all expenses and for their time. We will share a little more about that later.

How You Can Be a Weight Loss Success Story

London to New York

Anyone who has tried and failed at dieting knows that it can be challenging. It takes both time and effort and if you want the results to be permanent, then you will need to make a few lifestyle changes. But have you ever thought just what the difference is between people who succeed in losing weight and people who don’t? Over the years, we have undertaken our own research on the subject. After completing over 15,000 1:1 clinical treatment hours with more than one thousand overweight people, we have gathered a considerable depth of knowledge.

We have incorporated most of our findings around successful dieters into the ‘Award-Winning My Weigh Less Programme’. You can read detailed information about the treatment on the pages of this site. So, what are the traits of a successful dieter? And, to be honest, to us at least, they are typically clearly visible from the outset. The main ‘trait’, in our opinion, is willpower. I guess you have read or heard that before, but I am talking about it in an almost ‘Clinical Capacity’. Hello, Magazine featured our work.

How You Can Be a Weight Loss Success Story

In our treatment, we spend hours talking about ‘willpower’. Most people will initially state: “Of course, I am committed to this diet, and I have the willpower to succeed”. However, research on a global basis confirms that in over 90% of cases, that is not the case. So what goes wrong? Why do almost all fail multiple times?

Well let me ask you a question… It is a medical fact that if you wanted to, that is really wanted to, then in twenty weeks’ time, you could if you wanted to be 40 pounds lighter than you are today, that’s roughly based on you achieving a 2 pound perweek weight loss. So could you do it? Do you really want the 40-pound weight loss enough? But say, tonight, you are unexpectedly invited to join friends for a pizza and a glass or two of wine, guaranteed to result in weight gain. Would you cave in and accept the invitation., or would you decline the invitation and take a step closer to your 40-pound weight loss. Which would you choose…?

My Weigh Less

Maybe it’s easy right now, on day one, to sit there and say that you would make the right choice. And, to be fair, maybe you would. But how about if that invite to pizza came at you every few days for the next twenty weeks!!! That is why ‘willpower’ is such an important component.

If you are wondering how, or if, you can increase your level of willpower, then let us share a little-known piece of information with you. It’s believed that willpower can be thought of as being similar to a hormone, but one which depreciates during the course of the day. Don’t be surprised by that; a number of hormones in our body have fluctuating levels during a 24-hour period. The only way that the willpower hormone can be replenished is by rest and sleep, like many others. So when you wake in the morning, you have a ‘full tank’ which slowly drains away during the day. So, by early evening, you will have virtually exhausted your reserves, and the tank is empty. That’s the danger period for a dieter.

sleep more weigh less

This fits in with observations about those who are trying to overcome different addictions. As an example, smokers trying to kick the habit seldom ‘cave in’ early in the morning and light up a cigarette. This is the same with cocaine addicts. Research shows that the majority of people cave into their desires and cravings for addictive substances at around 8.00 p.m. We have worked with over a thousand dieters who have reported something similar, saying that if they are going to ‘Blow the Diet,’ it is most likely to happen in the early evening. The takeaway from that is to ensure that you are aware and prepared for the lack of willpower in the evenings and ensure you get the required amount of good-quality sleep.

During the My Weigh Less sessions, I introduce clients to an approach that I call ’Going There First’. I ask them to find a ten-minute slot in their day where they can sit down or, better still, lay down on their sofa or bed. The room is best if it is dark, or at least the curtains are drawn. It’s also best if they can relax knowing that they are not going to be disturbed. Then I ask them to clear their mind, let any stress vaporise and visualise themselves in twenty weeks’ time.

How You Can Be a Weight Loss Success Story

I want them to see the whole picture: the new clothes they are wearing, the make-up they have on, maybe the new hairstyle, and to be able to smell the new perfume. I need them to be aware of the incredible feeling of self-confidence they are experiencing. They will also need to be aware of all the positive comments they are receiving about their weight loss. It is essential that they are totally immersed in the moment.

I ask them to just stay in that place for a few minutes to enjoy the feeling of accomplishment of reaching their goal; they will be floating on a bed of heightened self-confidence. Finally, I tell them to remember that picture, that feeling, to lock it into their mind. Why…? Because as they go through those twenty weeks, when the invites and temptations of pizza, or whatever it is, continue to knock on their door relentlessly, it is that picture and visualisation alone which will deliver them to the 40-pound weight loss.

How You Can Be a Weight Loss Success Story

You can listen to a free audio introduction to the course at the bottom of this page. We will not ask you for your credit card details or your email address; just ten minutes of your time. Also, further down this page, we will describe our treatment and provide you with a few weight-loss tips that you can start to use immediately.

I said at the top of this page that I would share with you a little information about just what it is like to be a weight-loss success story. Initially, of course, you need to be prepared to have your before and after photographs published in the press. Below is a photograph of Ruby with Marion at the studio; she went on to have her story told in the Daily Mail Newspaper.

How You Can Be a Weight-Loss Success Story

I lost weight after resetting my relationship with food

On this site, you can read a few stories and a verified case study about one of our past clients, Sarah Hart, photo below, she lost 140 pounds following her treatment. Sarah lives in Wales. She has appeared on UK television and also on the Australian Breakfast TV Show, Sun-Rise. Sarah has appeared in multiple magazines and newspapers around the world. She has been paid by a number of publications for the inclusion of her photos.

How You Can Be a Weight Loss Success Story

How You Can Be a Weight Loss Success Story

Kay Lindley, photo below, also features in detail on this site; Kay lost 100 pounds and went on to reverse her type 2 diabetes. She appeared on the Lorraine Kelly TV Show. Her story was also told in the UK national press. You can view a full selection of photos of Kay in the success stories section of the site, along with a number of other clients’ verified case studies and photographs.

Lorraine Kelly, Dr Hilary Jones GMTV

Sisters Sharon and Jackie, photo below, had a combined weight loss of 140 pounds. Their story was told in the UK National press. They were then invited to appear on the This Morning TV Show to be interviewed by Eamonn Holmes. There is a selection of their photos in the “Success Stories section of the site.

Sharon's Weight Loss Story - How You Can Be a Weight Loss Success Story

How You Can Be a Weight-Loss Success Story

For any weight-loss attempt to succeed, you first need to set a realistic and achievable goal. Any target that you set yourself on your weight-loss journey should be realistic, specific and non-negotiable. Many people find it easier to set small, quickly reachable goals, such as maybe losing the first five pounds: this is often referred to as ‘Chunking’. For many people, this approach can be very motivational.

Once you have your target set, you need to decide which dieting approach you are going to use. It is vital that you select one that fits in as much as possible with your lifestyle. One of the reasons weight loss is so difficult is that many people view it as a chore. But, if you are only thinking about what foods you cannot eat, you end up feeling deprived. So, a much more positive approach instead is to focus your mind on all the wonderful, flavoursome foods that you can eat and enjoy. Read below about the My Weigh Less, Medically Endorsed Programme. How You Can Be a Weight Loss Success Story.

how can you be a weight loss success story

Our Top Faqs

FAQ 1. What is the key to becoming a successful weight-loss story?

Answer: The key to successful weight loss often lies in setting realistic and non-negotiable goals. It’s essential to establish achievable targets that are specific and suited to your lifestyle. Consider adopting an approach that focuses on what you can eat and enjoy rather than what you can’t.

FAQ 2. Why are before and after photographs and success stories valuable in the weight-loss industry?

Answer: Before and after photographs and success stories serve as powerful marketing tools for weight-loss companies, demonstrating the effectiveness of their products or programs. Successful dieters may even receive rewards, such as VIP experiences, makeovers, and financial compensation.

FAQ 3. What traits do successful dieters typically possess?

Answer: Successful dieters often exhibit strong willpower, a crucial component in achieving and maintaining weight loss. Willpower is like a “hormone” that can be depleted throughout the day and must be replenished through rest and sleep.

FAQ 4. How can one increase their willpower and resist temptations on a weight loss journey?

Answer: Willpower can be thought of as a depletable resource, much like a hormone. To maintain willpower, ensure you get enough good-quality sleep, especially during the evening hours when it tends to be most depleted. Visualization exercises can also help you stay focused on your weight loss goals.

FAQ 5. What are some common pitfalls when trying to overcome weight issues?

Answer: A common pitfall is losing motivation when faced with repeated temptations and invites for unhealthy food. These temptations often occur in the evening when willpower is low. Being aware of this and ensuring sufficient sleep can help counteract these pitfalls.

FAQ 6. How can visualisation help with weight loss success?

Answer: Visualisation is a powerful tool for weight loss success. It involves mentally immersing yourself in your future self, imagining the positive changes and success you’ll experience after reaching your goal. Visualizing your desired outcome can help maintain motivation and focus.

FAQ 7. Can you share success stories and examples of clients who have achieved significant weight loss?

Answer: Yes, there are several success stories and verified case studies of clients who have lost substantial weight and improved their health. These stories often include before and after photographs and can be found on this website, showcasing real-life transformations and experiences.

FAQ 8. What should individuals consider when choosing a weight loss approach or program?

Answer: When selecting a weight loss approach or program, it’s crucial to set achievable goals and choose a plan that aligns with your lifestyle. Focusing on what you can eat and enjoy rather than what you can’t can lead to a more positive and sustainable weight loss journey. The My Weigh Less, Medically Endorsed Programme is one such option worth exploring for effective weight loss.

How You Can Be a Weight Loss Success Story

Are you tired of trying an endless list of diets that just don’t work? Frustrated with the constant cycle of losing and regaining weight? Are you looking for a medically endorsed solution, one based on thousands of hours of clinical experience?  Maybe something that doesn’t involve following a restrictive diet, doing lots of exercise, or having invasive surgery…? So, go ahead, relax, and take a few minutes to daydream… What would it be like to be slim and healthy, to be at your target weight? Can you imagine if you never had to go on a diet again or be afraid of food? What if you were able to enjoy every social event with the fantastic feeling of extra energy and improved self-esteem? Welcome to My Weigh Less Master Class – The Gold Standard in Permanent Weight Loss.

Read on to find out about our award-winning solution! But first, allow us to introduce ourselves. We are Martin and Marion Shirran, and we have worked in the field of weight loss for almost 20 years. We are both clinical therapists and the developers of the globally acclaimed Gastric Mind Band Permanent Weight-Loss Treatment. Articles about our treatment and successful clients have appeared in the global media, including The Times, The Telegraph and the Express. Additionally, magazines such as Vogue, Marie Claire, Good Housekeeping, Hello, Woman, Reader’s Digest and Psychologies have featured our work, as have TV shows around the world.

MWL effortlessly delivers the dieter into the eye of the dieting storm. On a psychological level, it delivers a profound and excitingly new approach to the introduction of change in a person’s life. The treatment allows participants to seamlessly overcome their negative issues around food and eating in general, resulting in them being able to make the connection between weight loss and wellness.

My Weigh Less

How You Can Be a Weight Loss Success Story

During the twelve one-hour sessions that make up the programme, dieters learn about aspects of obesity and weight loss that they may have never associated as being connected. The programme has been built around a combination of empirically proven interventions. These include TactileCBT, Cognitive Behaviour Therapy and Neuro-Linguistic Programming, as well as Clinical Hypnotherapy. The treatment is designed to connect your mind with your body, delivering a simple, clean connection between Weight Loss and Wellness.

Over a thousand people travelled from around the world to experience our weight-loss treatment. Our clients include celebrities, members of the public and medical professionals, including doctors, dentists, nurses, anaesthetists and consultant surgeons. Some clients simply want to shed their excess weight to look better. However, others tell us that health is the main reason. Many of our past clients have successfully reversed medical conditions such as insulin resistance, diabetes, high blood pressure, and fatty liver disease, whereas others have managed to avoid having knee or hip replacement surgery. You may like to read more details on our Medical Endorsements page.

Our weight-loss approach has been the subject of continued research and development over the last thirteen years. Sharon, above, lost 75 pounds. Our youngest client was just fourteen, and the oldest was eighty-six. Some clients wished to lose just a few pounds to fit into their wedding dress. But others, like Sarah below, went on to lose over 140 pounds. As a result, she was featured globally on TV and in the press. Follow this link to sign up for our course now, and you can start your weight-loss journey today.

Sarah before and after losing weight

Our psychology-focused weight loss programme provides a ‘Psychological Reset’ for those wishing to lose weight. The programme incorporates an updated version of Cognitive Behaviour Therapy, TCBT, which is the subject of our bestselling book, published globally by Hay House. Professor Windy Dryden of Goldsmiths University in London endorsed the book, and Professor Philip Zimbardo of Stanford University in the USA wrote the foreword. We also incorporate the latest developments around Neuroplasticity and Neuro-Linguistic Programming along with many other disciplines. One component of our psychology-focused weight loss programme provides a ‘Psychological Reset’. At this statement, ‘Psychological Reset,’ we have observed many people raising their eyebrows; see below.

Let me give you a couple of examples: the programme will allow you to make a number of simple cognitive changes in your thought processes…small changes that deliver ‘massive results’. For example, think for a moment how different your relationship with food and weight loss would be if we re-programmed your subconscious mind to effortlessly replace the word “want” with the word “need”? The result, imagine you are out having dinner with friends, and after ordering a burger, instead of hearing the waiter asking: “Do you ‘want’ fries with that?” without thinking, you hear and automatically process the question as: “Do you ‘need’ fries with that?” Things would be very different, right? You see, at a cognitive level, we process those words differently. Later, maybe the waiter says, do you ‘want’ another glass of wine? You, of course, hear and cognitively process the word stream as do you ‘need’ another glass of wine. You can watch an animated video explaining ‘Want and Need’ and how it works at the bottom of this page.

Another ‘fix’ in the programme relates to just why people eat. So, during the programme, you will be asked when was the last time you ate in response to actual, physical hunger. Most people say: “Thinking about it, I haven’t been physically hungry for years”. And so we ask them: “Do you ever eat when you are bored, stressed, tired, lonely, depressed, sad, to reward yourself, when watching TV, or maybe just to please someone else?” Then, we do another reset, and so it goes on…

We have over 100 blog post articles on the site, covering many different topics. The blog page section is updated almost weekly; take a look by following this Blog Page Link.

Martin and Marion Shirran

We have spent many months completely reformatting our unique, phenomenally successful approach to weight loss. As a result, the course is now instantly available to download to your phone, tablet, or computer. This also means that you can complete the entire course without having to leave the comfort and security of your own home. Welcome to the ‘My Weigh Less Master Class’!

My Weigh Less

Read on the pages of this website how the award-winning ‘My Weigh Less’ downloadable treatment is successfully delivering what is surely ‘utopia’ to dieters: a medically endorsed, proven weight-loss approach that provides permanent results! The programme is also based on over 15,000 1:1 clinical treatment hours. My Weigh Less can help you reach your weight-loss goals.

Permanent Weight Loss
– No Diet or Exercise Required –
– Medically Endorsed –
– 15,000 1:1 Clinical Hours Experience –
– Fully Downloadable –
– Featured in Global Media –
– Award-Winning Programme –

We have over 100 blog posts on the site, covering many different topics. The blog page section is updated almost weekly; take a look by following this Blog Page Link.

Marion Shirran, as a director of Oxford Therapeutics Limited, is proud to be a registered Stakeholder in NICE – National Institute for Health and Care Excellence. Marion is also involved in the government’s All-Party Parliamentary Group on Obesity.

My weigh Less

We were proud to be awarded the ‘Most Innovative Obesity Psychological Therapy’ in the UK Mental Health Awards 2022.

Mental Health Awards 2022 "Most Innovative Obesity Psychological Therapy Service"

We also appeared on the This Morning TV show with Holly Willoughby and Phillip Schofield.

Holly and Phil interviewed Martin and Marion Shirran

In 2010, we travelled to New York to be interviewed on the Good Morning America TV Show.

Good Morning America

We are also co-authors of two bestselling books about non-surgical weight loss, published by Hay House.

Martin and Marion Shirran
weight loss course

You can read a full breakdown of all the components included in the treatment package on the Course Details page. There is also an explanation of the treatment on the Does This Work? page. We look forward to working with you. Additionally, you can read reviews from medical and other professionals on the Medical Endorsement page.

Watch the Short Animated ‘Want and Need Video’ Below…

Click on the link below to listen to our short audio introduction to the weight-loss course.

Free Sample Download of My weigh Less

You can download the complete My Weigh Less course and start your weight-loss journey today.

Register Now for the My Weigh Less Course

Downloadable Weight-Loss Treatment

My Weigh Less®/ and all associated intellectual property rights are the property of Oxford Therapeutics Limited, a company registered in London.

Oxford Therapeutics Limited with My Weigh Less

You can read additional information about us and our weight-loss treatment on the Gastric Mind Band website.

Although the weight-loss results and success stories shown on the site are typical, individual results will vary and are not guaranteed. Weight-loss success depends on each individual’s level of motivation, commitment, food intake and metabolism. Read our full disclaimer in the Terms & Conditions.

How You Can Be a Weight Loss Success Story

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