Do You Want or Need Bread?

Can you imagine this scenario; you set the table for dinner, and you and your family sit down together. Except tonight is different! There is no food on the table, just four small plates, one in front of each of you, containing a dry bread roll. You then tell your partner and children that tonight, we are going to pretend we are in a nice restaurant. So we are going to sit here for twenty minutes and eat the dry bread, it may even be left over from yesterday before you serve dinner, just like they do in smart restaurants. So, how do you think the conversation with your family will go….?

We have a rough idea of how that conversation would progress. Because if you asked 1,000 random people whether they sit and eat a bread roll before dinner every night at home, I guarantee that 999 would say no! Why is it, then, that whenever you go to a restaurant, and a bread roll is placed in front of you, you eat it whilst browsing through the menu without really giving it a second thought? It will do little or nothing to pique your enjoyment of the meal you will shortly be eating.

Do You Want or Need Bread?

You didn’t order the bread roll; it’s certainly not what you came to the restaurant to eat, and, one way or the other, you will probably end up paying handsomely for it when it comes to settling the bill. Sure, it’s an age-old trick used by restaurants simply as an easy way to eke a little extra money out of you. But what does this tell you about the way we consume food? You didn’t need the bread roll. In fact, it didn’t even cross your mind when you walked into the restaurant.

However, when it was put in front of you, suddenly, out of nowhere, appeared the want, the desire. Let’s just briefly cover what is happening when, without even thinking, you give in and eat the bread roll. White bread is so high in refined carbohydrates that it contains very little else. So, what does that matter? You may be wondering…Well, white bread has a glycemic index load of 75, which is right near the very top of the scale. It’s probably no surprise to you that pure glucose comes out at 100, the highest on the GI scale. But it may well be a shock to learn that, with a rating of 65, table sugar actually has a lower GI than white bread! Frightening Right…

You may already know that the GI index is a measurement of how foods affect your blood sugar. So, basically, the higher the GI rating, the more it spikes your blood sugar. Foods high in refined carbs and sugar are digested very quickly, and so they usually have a high GI. In comparison, foods that are high in protein, fat, or fibre tend to have a much lower GI. And, of course, foods that contain no carbs, such as meat and fish, for example, don’t have a GI rating at all!

So, going back to your restaurant bread roll, how does this affect you? Well, within just a few minutes of you swallowing it, the carbohydrate is absorbed into your bloodstream as glucose, which very seriously spikes your blood sugar. This then prompts the pancreas to secrete insulin, which brings the blood sugar level back down again by helping the liver and cells absorb the glucose and use it for energy. However, as the blood sugar level hits a low point, the stomach starts to release the hunger hormone, ghrelin, into your system.

And so you create this vicious circle of causing massive peaks and troughs in your blood sugar and quickly feeling very hungry again every time your blood sugar is at its lowest. And, as you know, that is definitely not good news, especially if you are on a diet or watching your weight. Everyday Health website confirms that eating refined carbs is not only linked to weight gain but also having poorly controlled blood sugar levels increasing the risk of developing type 2 diabetes.   

Restaurants strategically offer complimentary bread, but only to boost your spending. This practice is rooted in the psychology of dining out. As you eat the warm, enticing bread, it not only piques your initial hunger but also primes your taste buds. Once the bread has been eaten (the waiter may even be watching you from a distance), they leave you for a few minutes. At that point, you will have a Tsumai of the hunger hormone Guerlin coursing through your bloodstream, willpower, and any self-control you thought you had has long gone. You, of course, are no longer in control; you gave that away when you accepted the bread roll;

The Science of Willpower and Self-Control

The scenario described above, where the irresistible aroma of freshly baked bread undermines even the strongest willpower, is a vivid illustration of the intricate science behind self-control and the challenges individuals face in resisting temptation. At its core, willpower, or self-control, is a cognitive function rooted in the prefrontal cortex, a region of the brain responsible for decision-making, planning, and the regulation of emotions. This cognitive resource is finite and can be depleted over time, leading to reduced resistance to temptations.

Do You Want or Need Bread?

Studies have shown that resisting temptations, such as the aroma of fresh, warm bread, can lead to what is known as ego depletion, where self-control is gradually eroded. As a result, individuals become more susceptible to succumbing to their desires. Also, the brain’s reward system plays a pivotal role in this process. The release of neurotransmitters, such as dopamine, is associated with pleasurable experiences. The smell and anticipation of indulging in a delightful treat like fresh bread can trigger this reward system, further weakening the ability to resist.

Understanding the science of willpower highlights the importance of managing one’s environment and making conscious decisions to avoid temptations when striving for self-control. Strategies like mindful eating, planning meals in advance, and building habits can help individuals bolster their self-control resources and resist the allure of culinary temptations.

In the end, the scenario of being captivated by the scent of bread, losing self-control, and indulging is not a mere lack of discipline; it’s a manifestation of the intricate interplay of psychology, biology, and environmental cues. Acknowledging these factors can empower individuals to make more informed decisions about their choices and adopt strategies that align with their long-term goals of maintaining a healthy lifestyle. So, while the siren call of warm bread may be hard to resist, armed with knowledge, individuals can navigate these culinary temptations more effectively, striving for a balanced and healthful approach to eating.

One study published in the journal Appetite found that participants who ate white bread consumed 500 more calories at their next meal compared to those who had whole grain bread. Of course, although whole grain bread is still predominantly carbohydrates, it is less refined than white bread and contains more fibre. As a result, it has a lower GI, it takes the body longer to digest, and so it doesn’t cause the same level of hunger afterwards.

So, what’s the alternative then? What if when that bread roll was placed in front of you, rather than simply picking it up, smothering it in butter, and eating it, you paused, thought about the consequences, and then decided to leave it? Firstly, you would probably end up eating a more balanced meal. Secondly, you wouldn’t feel the need to order the extra fries. And lastly, you certainly wouldn’t be as tempted by the sticky toffee pudding, no matter how good it looked

Our Top Faqs

Are you tired of trying an endless list of diets that just don’t work? Frustrated with the constant cycle of losing and regaining weight? Are you looking for a medically endorsed solution, one based on thousands of hours of clinical experience?  Maybe something that doesn’t involve following a restrictive diet, doing lots of exercise, or having invasive surgery…? So, go ahead, relax, and take a few minutes to daydream… What would it be like to be slim and healthy, to be at your target weight? Can you imagine if you never had to go on a diet again or be afraid of food? What if you were able to enjoy every social event with the fantastic feeling of extra energy and improved self-esteem? Welcome to My Weigh Less Master Class – The Gold Standard in Permanent Weight Loss.

Read on to find out about our award-winning solution! But first, allow us to introduce ourselves. We are Martin and Marion Shirran, and we have worked in the field of weight loss for almost 20 years. We are both clinical therapists and the developers of the globally acclaimed Gastric Mind Band Permanent Weight-Loss Treatment. Articles about our treatment and successful clients have appeared in the global media, including The Times, The Telegraph and the Express. Additionally, magazines such as Vogue, Marie Claire, Good Housekeeping, Hello, Woman, Reader’s Digest and Psychologies have featured our work, as have TV shows around the world.

MWL effortlessly delivers the dieter into the eye of the dieting storm. On a psychological level, it delivers a profound and excitingly new approach to the introduction of change in a person’s life. The treatment allows participants to seamlessly overcome their negative issues around food and eating in general, resulting in them being able to make the connection between weight loss and wellness.

During the twelve one-hour sessions that make up the programme, dieters learn about aspects of obesity and weight loss that they may have never associated as being connected. The programme has been built around a combination of empirically proven interventions. These include TactileCBT, Cognitive Behaviour Therapy and Neuro-Linguistic Programming, as well as Clinical Hypnotherapy. The treatment is designed to connect your mind with your body, delivering a simple, clean connection between Weight Loss and Wellness.

Do You Want or Need Bread?

Over a thousand people travelled from around the world to experience our weight-loss treatment. Our clients include celebrities, members of the public and medical professionals, including doctors, dentists, nurses, anaesthetists and consultant surgeons. Some clients simply want to shed their excess weight to look better. However, others tell us that health is the main reason. Many of our past clients have successfully reversed medical conditions such as insulin resistance, diabetes, high blood pressure, and fatty liver disease, whereas others have managed to avoid having knee or hip replacement surgery. You may like to read more details on our Medical Endorsements page.

Our weight-loss approach has been the subject of continued research and development over the last thirteen years. Sharon, above, lost 75 pounds. Our youngest client was just fourteen, and the oldest was eighty-six. Some clients wished to lose just a few pounds to fit into their wedding dress. But others, like Sarah below, went on to lose over 140 pounds. As a result, she was featured globally on TV and in the press. Follow this link to sign up for our course now, and you can start your weight-loss journey today.

Our psychology-focused weight loss programme provides a ‘Psychological Reset’ for those wishing to lose weight. The programme incorporates an updated version of Cognitive Behaviour Therapy, TCBT, which is the subject of our bestselling book, published globally by Hay House. Professor Windy Dryden of Goldsmiths University in London endorsed the book, and Professor Philip Zimbardo of Stanford University in the USA wrote the foreword. We also incorporate the latest developments around Neuroplasticity and Neuro-Linguistic Programming along with many other disciplines. One component of our psychology-focused weight loss programme provides a ‘Psychological Reset’. At this statement, ‘Psychological Reset,’ we have observed many people raising their eyebrows; see below.

Let me give you a couple of examples: the programme will allow you to make a number of simple cognitive changes in your thought processes…small changes that deliver ‘massive results’. For example, think for a moment how different your relationship with food and weight loss would be if we re-programmed your subconscious mind to effortlessly replace the word “want” with the word “need”? The result, imagine you are out having dinner with friends, and after ordering a burger, instead of hearing the waiter asking: “Do you ‘want’ fries with that?” without thinking, you hear and automatically process the question as: “Do you ‘need’ fries with that?” Things would be very different, right? You see, at a cognitive level, we process those words differently. Later, maybe the waiter says, do you ‘want’ another glass of wine? You, of course, hear and cognitively process the word stream as do you ‘need’ another glass of wine. You can watch an animated video explaining ‘Want and Need’ and how it works at the bottom of this page.

Another ‘fix’ in the programme relates to just why people eat. So, during the programme, you will be asked when was the last time you ate in response to actual, physical hunger. Most people say: “Thinking about it, I haven’t been physically hungry for years”. And so we ask them: “Do you ever eat when you are bored, stressed, tired, lonely, depressed, sad, to reward yourself, when watching TV, or maybe just to please someone else?” Then, we do another reset, and so it goes on…

We have over 100 blog post articles on the site, covering many different topics. The blog page section is updated almost weekly; take a look by following this Blog Page Link.

Martin and Marion Shirran

We have spent many months completely reformatting our unique, phenomenally successful approach to weight loss. As a result, the course is now instantly available to download to your phone, tablet, or computer. This also means that you can complete the entire course without having to leave the comfort and security of your own home. Welcome to the ‘My Weigh Less Master Class’!

Read on the pages of this website how the award-winning ‘My Weigh Less’ downloadable treatment is successfully delivering what is surely ‘utopia’ to dieters: a medically endorsed, proven weight-loss approach that provides permanent results! The programme is also based on over 15,000 1:1 clinical treatment hours. My Weigh Less can help you reach your weight-loss goals.

– Permanent Weight Loss –
– No Diet or Exercise Required –
– Medically Endorsed –
– 15,000 1:1 Clinical Hours Experience –
– Fully Downloadable –
– Featured in Global Media –
– Award-Winning Programme –

We have over 100 blog post articles on the site, covering many different topics. The blog page section is updated almost weekly; take a look by following this Blog Page Link.

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Marion Shirran, as a director of Oxford Therapeutics Limited, is proud to be a registered Stakeholder in NICE – National Institute for Health and Care Excellence. Marion is also involved in the government’s All-Party Parliamentary Group on Obesity.

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We were proud to be awarded the ‘Most Innovative Obesity Psychological Therapy’ in the UK Mental Health Awards 2022.

We also appeared on the This Morning TV show with Holly Willoughby and Phillip Schofield.

In 2010, we travelled to New York to be interviewed on the Good Morning America TV Show.

We are also co-authors of two bestselling books about non-surgical weight loss, published by Hay House.

You can read a full breakdown of all the components included in the treatment package on the Course Details page. There is also an explanation of the treatment on the Does This Work? page. We look forward to working with you. Additionally, you can read reviews from medical and other professionals on the Medical Endorsement page.

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Watch the Short Animated ‘Want and Need Video’ Below…

Click on the link below to listen to our short audio introduction to the weight-loss course.

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You can download the complete My Weigh Less course and start your weight-loss journey today.

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Downloadable Weight-Loss Treatment

My Weigh Less®/myweighless.com and all associated intellectual property rights are the property of Oxford Therapeutics Limited, a company registered in London.

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You can read additional information about us and our weight-loss treatment on the Gastric Mind Band website.

Success Stories

Do You Want or Need Bread?

Although the weight-loss results and success stories shown on the site are typical, individual results will vary, and are not guaranteed. Weight-loss success depends on each individual’s level of motivation, commitment, food intake and metabolism. Read our full disclaimer in the Terms & Conditions.

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