Skip to content

Do You Want or Need Bread?

Award-Winning Programme

The No Diet, Diet.’

Do You Want or Need Bread?

Can you imagine this scenario; you set the table for dinner, and you and your family sit down together. Except tonight is different! There is no food on the table, just four small plates, one in front of each of you, containing a dry bread roll.You then tell your partner and children that tonight we are going to pretend we are in a nice restaurant. So we are going to sit here for twenty minutes and eat the bread before you serve dinner, just like they do in restaurants. So, how do you think the conversation would go….? Of course, so do you want or need bread anyway.

do you want or need bread

We have a rough idea of how that conversation would progress. Because if you asked 1,000 random people whether they sit and eat a bread roll before dinner every night at home, I guarantee that 999 would say no! Why is it, then, that whenever you go to a restaurant, and a bread roll is placed in front of you, you eat it whilst browsing through the menu, without really giving it a second thought?

do you want or need bread

Do you Want or Need Bread?

You didn’t order the bread roll, it’s certainly not what you came to the restaurant to eat, and, one way or the other, you will probably end up paying handsomely for it, when it comes to settling the bill. Sure, it’s an age-old trick used by restaurants simply as an easy way to eke a little extra more money out of you. But what does this tell you about the way we consume food? You didn’t need the bread roll. In fact, it didn’t even cross your mind when you walked into the restaurant.

do you want or need white bread rolls

However, when it was put in front of you, suddenly, out of nowhere, appeared the want; the desire. Let’s just briefly cover what is happening when, without even thinking, you give in and eat the bread roll. White bread is so high in refined carbohydrates that it contains very little else. So, what does that matter, you may be wondering…Of course, do you want or need bread anyway.

do you want or need bread

Bread and the Glycaemic Index

Well, white bread has a Glycaemic Index of 75, which is right near the very top of the scale. It’s probably no surprise to you that pure glucose comes out at 100, the highest on the GI scale. But it may well be a shock to learn that, with a rating of 65, table sugar actually has a lower GI than white bread!

white bread has a high GI

You may already know that the GI index is a measurement of how foods affect your blood sugar. So, basically, the higher the GI rating, the more it spikes your blood sugar. Foods high in refined carbs and sugar are digested very quickly and so they usually have a high GI. In comparison, foods that are high in protein, fat, or fibre tend to have a much lower GI. And, of course, foods that contain no carbs, such as meat and fish, for example, don’t have a GI rating at all!

do you want or need bread

So, going back to your restaurant bread roll, how does this affect you? Well, within a few short minutes of you swallowing it, the carbohydrate is absorbed into your bloodstream as glucose, which seriously spikes your blood sugar. This then prompts the pancreas to secrete insulin, which brings the blood sugar level back down again by helping the liver and cells to absorb the glucose and use if for energy. However, as the blood sugar level hits the low point, the stomach starts to release the hunger hormone, ghrelin, into your system.

want and need bread

Do you Want Bread and Diabetes?

And so you create this vicious circle of causing massive peaks and troughs in your blood sugar, and quickly feeling hungry again, every time your blood sugar is at its lowest. And, as you know, that is definitely not good news, especially if you are on a diet, or watching your weight. Everyday Health website confirms that eating refined carbs is not only linked to weight gain, but also, having poorly controlled blood sugar levels increases the risk of developing type 2 diabetes.   

want and need

One study, published in the journal, Appetite, found that participants who ate white bread consumed 500 more calories at their next meal compared to those who had whole grain bread. Of course, although whole grain bread is still predominantly carbohydrates, it is less refined than white bread, and contains more fibre. As a result, it has a lower GI, it takes the body longer to digest, and so it doesn’t cause the same level of hunger afterwards.

bread do you want or need it

Refined Carbs are Addictive

Maybe in the past you have found yourself at the end of a burger and fries thinking: “Where is my head? Why did I just eat all that?” It’s OK; it really wasn’t your fault. Because carbohydrate, or shall we say sugar, is a highly addictive substance; some say it’s more addictive than cocaine.

want and need

And also, the more refined, or processed it is, the stronger the addiction. Therefore, within just a few minutes of eating refined carbs/sugar, the hunger hormone, ghrelin will be coursing through your veins. At that point, of course, you are no longer calling the shots…it is literally out of your control. So back to bread – Do you want or need bread anyway.

do you want or need bread

Once you consume the bread roll, your appetite for carbohydrates will be piqued. The ghrelin is in control. As a result, you are far more likely to order those ‘sides and maybe fries’ with your meal, and indulge in that hyper-decadent, sticky toffee pudding, when it comes to dessert. And all because of the bread roll trigger. Great result for the restaurant….

do you want or need bread

So, what’s the alternative then? What if when that bread roll was placed in front of you, rather than simply picking it up, smothering it in butter, and eating it, you paused, thought about the consequences, and then decided to leave it. Firstly, you would probably end up eating a more balanced meal. Secondly, you wouldn’t feel the need to order the extra fries. And lastly, you certainly wouldn’t be as tempted by the sticky toffee pudding, no matter how good it looked.

want and need

Yet you wouldn’t leave the restaurant feeling any less satisfied than if you had eaten the bread roll in the first place. You have still enjoyed a lovely meal out with some great company, and you also feel pleasantly satisfied. However, the main thing is, you haven’t over-eaten.

The Difference Between Want and Need

This, in a nutshell, is what turning a “want” into “need” is all about. It’s not about consciously limiting what you eat, or ruining your enjoyment of food. Rather it’s changing the way your subconscious reacts, when presented with a stick or twist situation. You need to be aware of the difference between want and need. We have a dedicated page Think Before You Eat that you may find interesting.

want and need

On our website you will find a short explanation video that explains Want and Need, and how we have created an Award-Winning Weight Loss Programme with that at its core. You see, in our therapy we help you permanently change your thinking. After completing the My Weigh Less Treatment, when you hear the word WANT, your brain almost effortlessly converts the word to NEED, at a cognitive level. Because, at a cognitive level, we process those words differently.

want and need

As an example, the waitress says to you: “Do you want fries with that?” You then, without knowing, in a millisecond process that as: “Do you need fries with that?” “Do you want a second glass of wine?” becomes: “Do you need a second glass of wine?” It may sound like just a small intervention, but the results are very often life-changing. Read our new page around Eating Low Carb in Restaurants.

Psychology-Focused Weight Loss

During the twelve sessions that make up the award-winning My Weigh Less course, we will share with you a selection of psychology-focused, weight-loss interventions that you will be able to use immediately. You can feel comfortable and relaxed in the knowledge that the medically endorsed treatment is based around 15,000 1:1 clinical treatment hours, spent working with individuals who were overweight, and wished to reverse their situation. My Weigh Less delivers what is surely utopia to dieters, a permanent weight loss solution. Below are six tips for dieters that everyone should be following. Read 10 Things you Need To Know About Diets Here.

do you want or need bread

Tip No. 1 – Only Eat When You’re Hungry!

This has to be our number one, golden rule, when it comes to achieving successful weight loss. In our experience, most overweight people eat for many different reasons, other than physical hunger. But, if you allow your emotions to control your eating habits, then it is unlikely that you will be able to control your weight as a result. So, before you reach for anything to eat, stop and ask yourself first if you physically NEED to eat, or you just WANT to…

top weight loss tips

Tip No. 2 – Use a Smaller Plate!

You’ve probably heard this many times before, but it’s a fact that people who use larger plates tend to eat more food than those who eat from smaller plates. No doubt you know about the power of optical illusions. But are you aware of just how much more generous the same size portion of food appears, when presented on a smaller plate, instead of a larger one? Have a look at the image below. It’s known as the Delboeuf optical illusion. If you stick to our mantra, “always go for quality over quantity”, then you will definitely lose weight much more easily.

Delboeuf Optical Illusion

Tip No. 3 – Drink a Glass or Two of Water Before Your Meal!

Reduce Your Calorie Intake by over 20%, with almost with no effort! Research results, published by Harvard Medical showed that people who drank two large glasses of water, just before eating, consumed, on average, around 20% less food than previously. This is possibly as a result of the stretching and fullness sensation in the stomach.

weight loss tips

Tip No. 4 – Eat Slowly and Mindfully!

A growing number of studies have consistently found a correlation between speed of eating and weight, so it is officially accepted now that faster eaters are definitely more likely to become overweight. Studies have also shown that people are much more likely to eat more when their eating is mindless, as opposed to mindful. So, make meal times an occasion by sitting down at a table, with no distractions. Then eat slowly and savour every mouthful. You will naturally eat less food and also find it easier to lose weight as a result!

top weight loss tips

Tip No. 5 – Stay Away From Sugar and Highly Processed Foods!

It’s a fact that sugar and highly processed foods have addictive properties! So much so, that many people find that once they start eating these foods, they literally can’t stop. And, of course, if you’re making such poor food choices, this in turn will make it almost impossible for you to lose weight. So, our advice is to choose healthy, unprocessed foods and limit the amount of sugar you consume. As a result, you will have far more control over how much you eat and also how much weight you can lose.

top weight loss tips

Tip No. 6 – Eat Your Favourite Foods on the Plate First!

You may not be aware of how important this tip is, but the order in which you eat your food can actually have a big impact on how much you consume! It’s quite common for overweight people to “save the best til last” when eating. In other words they only eat their favourite food right at the end. It’s not so surprising then, that they also tend to eat everything on their plate, regardless of how uncomfortably full they feel. Because, of course, they don’t want to miss out on the “best bit”!

top weight loss tips

However, our advice is to eat your favourite things first. Not only will you enjoy it more, but it’s also much easier to stop when you’ve eaten just the right amount and leave the rest on the plate.

weight loss specialists

Downloadable Weight Loss Treatment. Sarah Hart, featured below, lost an incredible 140 pounds, following her treatment with Martin and Marion. As a result, she was featured globally on the TV and in the press. You can also read more details about Sarah in the Success Stories Section. And you can buy and download the complete course now by following this link

my weigh less

Dream to be slim…’

Downloadable Weight-Loss Treatment

So, go ahead, relax, and take a few minutes to daydream about what it would be like to be slim and healthy… being at your target weight? Moreover, imagine if you never had to go on a diet again, or be afraid of food? And also, what if you were able to enjoy every social event? And, on top of that, you had an abundance of extra energy, and improved self-esteem? Welcome to the evidence-based My Weigh Less Master Class! A proven, psychology-focused, downloadable weight-loss treatment, that delivers permanent results. And it’s based around over 15,000 clinical 1:1 hours treating overweight clients.

before and after weight loss

Katie lost 100 pounds with the Shirrans’ Weight Loss Treatment

My Weigh Less, a weight loss treatment that is fully downloadable, built around a version of Martin and Marion Shirran’s, globally acclaimed, Gastric Mind Band Permanent Weight-Loss Treatment. And now the unique, phenomenally successful approach to weight loss, is instantly available to download to your phone, tablet, or computer. As a result, you can complete the entire course in the comfort and privacy of your own home. The approach concentrates on what we believe to be the epicentre around the issues and problems of excess weight. We’re talking about Psychology, of course!

Downloadable Weight Loss Treatment

A Weight-Loss Treatment that is Fully Downloadable

Over a thousand people, including Medical Professionals, celebrities, and members of the public, have travelled from around the world, to visit the Elite Clinic in Spain. They also invested thousands of pounds to spend four days with the Shirrans, who are regarded as experts in the weight-loss field. They all shared a common desire; to lose weight. If you are wondering just why they came and valued the treatment so highly, then please take a look at the page on the site that explains exactly how and why the treatment works.

Kay Lindley reversed her Type 2 Diabetes following her treatment with Martin and Marion

Kay successfully reversed her Type 2 Diabetes

Some clients simply want to shed their excess weight to look better, however others tell us that health is the main reason. Many of our past clients have successfully reversed medical conditions such as insulin resistance, diabetes, high blood pressure, and fatty liver disease, whereas others have managed to avoid having knee, or hip replacement surgery. Psychologies Magazine published an article about Martin and Marion Shirran and their weight-loss treatment. You can read a Blog post on Treating Diabetes. Vogue Magazine also featured Martin and Marion’s work.

Vogue Magazine - Downloadable Weight Loss Treatment

New Downloadable Weight Loss Treatment

The Shirrans’ weight loss approach has been the subject of continued research and development over the last fifteen years. Their youngest client was just fourteen, and the oldest, eighty-six. Some clients wished to lose just a few pounds to fit into their wedding dress. But others, like Sharon, pictured below, went on to lose over 75 pounds. You can read her full story on the Success Stories Pages. The My Weigh Less Treatment can help men just as much as women, and you may like to read a dedicated page about Weight Loss For Men Here.

My weigh Less Sharon's Weight Loss Story. Downloadable Weight Loss Treatment

Treatment Based on Proven Science

The psychological approach incorporates Cognitive Behaviour Therapy (CBT), Clinical Hypnotherapy and Neuro-Linguistic Programming (NLP). It also includes the Shirrans’ own Life Architecture Therapy, along with TCBT, their own upgraded version of CBT, which is the subject of their bestselling book, published globally by Hay House. Professor Windy Dryden, of Goldsmiths University in London, endorsed their book and Professor Philip Zimbardo, of Stanford University in the USA, wrote the foreword. Marie Claire have also featured Martin and Marion’s work.

Downloadable Weight Loss Treatment  - My Weigh Less

Overweight People are not Lazy

Being overweight, having an unhealthy relationship with food, is predominantly a psychological issue. So, it’s a learned behaviour, because people are not born obese. But people are rarely overweight because they are lazy, or lacking in willpower; the issue goes much deeper. As a result, they simply need a ‘Psychological Reset’, so they can put into practice the difference between want and need. Alison, photo below, lost 70 pounds with Martin and Marion’s treatment.

My Weigh Less - Downloadable Weight Loss Treatment

Downloadable Treatment

Many clients tell us that they can’t remember the last time they ate in response to real, physical hunger. And so, we will ask you: “Do you eat when you are bored, stressed, tired, lonely, depressed, sad, to reward yourself, or maybe just to please someone else?” Then we will help you to change your mindset around food. Simply click here to experience the fully downloadable, weight-loss treatment today. Hello Magazine featured Martin and Marion’s work.

Hello Magazine Featured Martin and Marion's Work around Permanent Weight Loss

We will help you

We will also help you to make simple changes in your other thought processes… How much better could your relationship with food be, if we taught your subconscious mind how to effortlessly replace the word “want” with the word “need”? For example, instead of hearing the waiter asking: “Do you want fries with that?” without thinking you process the question as: “Do you need fries with that?” You can watch a short animated video explaining Want and Need at the bottom of this page.

Downloadable Weight Loss Treatment 
Ruby My Weigh Less

Downloadable Weight Loss Treatment

So, how would you feel, if you had the opportunity today, to sit down alone with Martin and Marion, with an everflowing cup of coffee? And, what if, over the course of 12 hours, they then told you everything they know about permanent weight loss? And they also shared with you all the tips, techniques and secrets they normally reserve exclusively for their visiting international clients? Welcome to the ‘My Weigh Less Master Class.’ Ruby, photo above, has lost 50 pounds so far, following her treatment with Martin and Marion.

Downloadable weight loss treatment can be completed on any device.

Downloadable Weight Loss Treatment

Allow us to inspire and guide you, so your dreams can become reality. You can also read more details about what the My Weigh Less course includes on this site. And there is no reason why you can’t start your weight loss journey today! Your desire to be slim and healthy may shift from a dream to reality… sooner than you think. Read our new page here – How to drop 14 pounds in 28 days.

Martin and Marion appeared on This Morning TV show with Philip Schofield and Holly Willoughby.

My Weigh Less 
Downloadable Weight Loss Treatment Holly and Phil

Registered Stakeholder in NICE – National Institute for Health and Care Excellence.

Marion Shirran, as a director of Oxford Therapeutics Limited, is proud to be a registered Stakeholder in NICE – National Institute for Health and Care Excellence.

Marion is pleased to be involved in the Government’s All Party Parliamentary Group on Obesity.

My weigh Less

Winners of the 2022 Mental Health Award – ‘Most Innovative Obesity Psychological Therapy’

Mental Health Awards 2022 "Most Innovative Obesity Psychological Therapy Service"

Martin and Marion travelled to New York to Appear on the Good Morning America TV Show

Good Morning America interviewed Martin and Marion Shirran

Martin and Marion are co-authors of two, bestselling books, published by Hay House

Martin and Marion Shirran
weight loss course

You can read a full breakdown of all the components included in the treatment package on the Course Details page. There is also an explanation of the treatment on the Does This Work? page. We look forward to working with you. Additionally, you can read reviews from medical and other professionals on the Medical Endorsement page.

View Short Animated Want and Need Video below

Click on the link below to listen, to our short audio introduction of the weight-loss course.

Free Sample Download of My weigh Less

You can download the complete course, and start your weight-loss journey today.

Register Now for the My Weigh Less Course

Downloadable Weight Loss Treatment

My Weigh Less®/ and all associated intellectual property rights, are the property of Oxford Therapeutics Limited, a company registered in London.

Oxford Therapeutics Limited with My Weigh Less

You can read additional information about Martin and Marion Shirran and their weight loss treatment on the Gastric Mind Band website.

Although the weight loss results and success stories shown on the site are typical, individual results will vary, and are not guaranteed. Weight loss success depends on each individual’s level of motivation, commitment, food intake and metabolism. Read our full disclaimer in the Terms & Conditions.

google-site-verification: googlef6c425f95ce1433a.html

    Your Basket
    Your Basket is emptyReturn to Courses