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Why Psychology is Key to Weight Loss

Why Psychology is Key to Weight Loss

Why psychology is key to weight loss

Why psychology is key to weight loss. Losing weight is not just about cutting calories or exercising more. Sure, those things are important, but if you want to truly succeed at losing weight, you need to understand the psychological factors that contribute to weight gain and obesity.

Why psychology is key to weight loss

Psychology is Key

Only by understanding why we eat too much, why we don’t move enough, and how our emotions affect our eating habits can we hope to make lasting changes that will help us reach our weight-loss goals. That’s why psychology is such an important part of any successful weight loss plan.

By understanding the psychological factors that contribute to obesity, we can develop strategies to overcome them and finally lose weight for good. After all, weight loss is not simply about physical changes – it’s about changing your mindset and behaviours too.

My Weigh Less CBT

The role of psychology in weight loss

CBT, or cognitive behavioural therapy, is a type of therapy that can be used to help people change their thinking and behaviour patterns. CBT is an effective tool in treating a variety of mental health conditions, including anxiety, depression, and eating disorders. Recent research has also shown that CBT can be an effective treatment for obesity. CBT works by helping people to identify and change the thoughts and behaviours that are contributing to their weight problems.

My Weigh Less - Why psychology is key to weight loss

Create Healthy Habits with CBT

For example, a person who is trying to lose weight may need to learn how to cope with stress in a healthy way, or how to overcome any negative emotions that trigger their overeating. In addition, CBT can also help people to develop healthy habits around food and exercise. By helping people to change their thinking and behaviour patterns, CBT can be an effective tool in the fight against obesity.

Why psychology is key to weight loss

How to change your mindset for weight-loss success

Many people think that in order to lose weight, they need to go on a diet and exercise more. However, often the most difficult part of weight loss is changing your mindset. If you’re not confident in your ability to lose weight, chances are you won’t be successful. That’s where hypnosis comes in.

Why psychology is key to weight loss

Why psychology is key to weight loss

Hypnosis and hypnotherapy can be powerful tools for success. By changing your mindset, you can change your relationship with food and your habits around eating. When you make the decision to lose weight, it’s important to be realistic about the process. Set yourself up for success by setting small, achievable goals.

Then, commit to making changes in your lifestyle that will support your weight-loss efforts. This might include eating healthier foods, cooking more meals at home, or exercising more regularly.

top weight loss tips - Why psychology is key to weight loss

Why psychology is key to weight loss

With a positive and realistic mindset, you can achieve your weight-loss goals. When you undergo hypnosis, you enter a state of relaxation and heightened concentration. This allows the hypnotherapist to access your subconscious mind and plant suggestions that can help you change your thoughts and behaviours related to food and exercise.

Why psychology is key to weight loss

Common behaviours that sabotage weight loss

NLP, or Neuro-Linguistic Programming, is a set of techniques that can help people to change their behaviours and achieve their goals. NLP has been shown to be effective in many areas, including weight loss. However, NLP is not a magic bullet, and there are some common behaviours that can sabotage weight-loss efforts.

Why psychology is key to weight loss

Why psychology is key to weight loss

Most of us are familiar with the feeling of being on a diet. We’re determined to stick to our goals, and we’re convinced that this time will be different. However, all too often, our best intentions fall by the wayside when we’re faced with emotions or stressful situations. Whether it’s comfort eating when we’re feeling down or grabbing a quick sugar fix when we need an energy boost, many of us have unhealthy eating habits that can sabotage our weight loss efforts.

Why psychology is key to weight loss

Be aware of Your Moods

One of the most common emotions that leads to overeating is anxiety. When we’re feeling anxious, we tend to reach for sugary or fatty foods as a way to comfort ourselves. Unfortunately, these foods don’t do anything to improve our mood in the long run, and often lead to weight gain. If you find yourself overeating when you’re feeling anxious, try to find other ways to cope with your emotions, such as talking to a friend or going for a walk or watching a movie.

Why psychology is key to weight loss

Why psychology is key to weight loss

Another common trigger for overeating is boredom. When we’re bored, we often turn to food for entertainment, even if we’re not actually hungry. This can lead to mindless snacking and consuming more calories than we need. If you find yourself snacking out of boredom, try to find something else to do that will occupy your time, such as reading a book, listening to some music, watch a film or take a stroll in the park, in fact anything except eating.

Why psychology is key to weight loss

The power of positive thinking in weight loss

When it comes to weight loss, mindfulness can be a powerful tool. Mindfulness is the practice of being present in the moment and paying attention to your thoughts, emotions, and sensations without judgment. When applied to eating, mindfulness can help you become more aware of your food choices and make healthier decisions.

Why psychology is key to weight loss

Why psychology is key to weight loss

One study found that participants who practiced mindfulness while eating felt less deprived and had an easier time sticking to their diet. Additionally, mindfulness can help to break the cycle of negative thought patterns that often lead to overeating.

Why psychology is key to weight loss

Just Eat – Mindfully

By focusing on the present moment and being accepting of your thoughts and feelings, you can let go of unhealthy habits and build a foundation for lasting change. Because we’re aware of the importance of mindfulness, it’s an integral part of the My Weigh Less course.

Why psychology is key to weight loss

How to stay motivated during your weight-loss journey

Anyone who has ever embarked on a weight-loss journey knows that it can be a long and difficult road. There will be ups and downs, times when you feel like you can’t go on and times when you feel like you’re making progress. Staying motivated throughout the entire process is essential if you want to succeed.

Why psychology is key to weight loss

Be Motivated

One way to stay motivated is to visualise your desired outcome. Picture yourself at your goal weight, or visualise the clothes you want to wear or the activities you want to be able to do. If you can keep your desired outcome in mind, it will be easier to stay motivated when things get tough. Sarah Hart below lost 140 pounds, you can read her verified case study in the Success Stories page.

My Weigh Less

Why psychology is key to weight loss

Another way to stay motivated is to set small, achievable goals. Trying to lose 20kg in two weeks is an unrealistic and daunting goal, but losing 1kg in two weeks is much more achievable. If you focus on taking small steps, eventually you will reach your larger goal.

Why psychology is key to weight loss

Finally, don’t be too hard on yourself if you have a bad day or slip up. Everyone makes mistakes, and it’s important to remember that weight loss is a journey, not a destination. If you can keep these things in mind, you’ll be well on your way to achieving your weight-loss goals. You find our page around PBT for weight loss of interest here.

Why psychology is key to weight loss


Psychology is key to weight loss because it can help you to understand your triggers for overeating and make healthier choices. Additionally, mindfulness can help you to stay motivated and focused on your goals. If you keep these things in mind, you’ll be well on your way to achieving your weight-loss goals. At the bottom of this page you will find the three most common questions and their answers.Thanks for reading!

Why psychology is key to weight loss

Are you tired of trying an endless list of diets that just don’t work? And becoming weary of your efforts, which always result in you regaining all the lost weight? Are you looking for a medically endorsed solution; one based on thousands of hours of clinical experience?  Maybe something that doesn’t involve following a restrictive diet, doing lots of exercise, or having invasive surgery…?

trying to lose weight

So, go ahead, relax, and take a few minutes to daydream… What would it be like to be slim and healthy, to be at your target weight? Can you imagine if you never had to go on a diet again, or be afraid of food? What if you were able to enjoy every social event, with the amazing feeling of extra energy, and improved self-esteem?

slim and healthy

Award-Winning Weight-Loss Solution

Read on to find out about our award-winning solution! But first, allow us to introduce ourselves. We are Martin and Marion Shirran, and we have worked in the field of weight loss for almost 20 years. We are both clinical therapists, and the developers of the globally acclaimed Gastric Mind Band Permanent Weight-Loss Treatment.

Martin and Marion with Holly and Phil

Martin and Marion Shirran

Articles about our successful clients have appeared in many different newspapers, including the Daily Mail, The Times, The Telegraph and the Express. Additionally, magazines such as Vogue, Marie Claire, Good Housekeeping, Hello, Woman, Reader’s Digest and Psychologies have featured our work.

Vogue magazine

Over a thousand people, including medical professionals, celebrities, and members of the public, have travelled from around the world, to experience our weight-loss treatment. They invested their time and money because we are regarded as specialists in the weight-loss arena.

weight loss course

Successful Weight Loss

Some clients simply want to shed their excess weight to look better, however others tell us that health is the main reason. Many of our past clients have successfully reversed medical conditions such as insulin resistance, diabetes, high blood pressure, and fatty liver disease, whereas others have managed to avoid having knee, or hip replacement surgery.

before and after losing weight

Our weight-loss approach has been the subject of continued research and development over the last fifteen years. Sharon, above, lost 75 pounds. Our youngest client was just fourteen, and the oldest, eighty-six. You may be interested to read about some of our successful clients and see a selection of before and after photos on our Success Stories page.

weight loss My weigh Less

Some clients wished to lose just a few pounds to fit into their wedding dress. However, Katie, above, lost 100 pounds, and Sarah, below, went on to lose over 140 pounds. As a result, she was featured globally on the TV and in the press. Follow this link to sign up for our course now, and you can start your weight-loss journey today.

Sarah before and after losing weight

Psychology-Focused Weight-Loss Method

The treatment is based on proven science, incorporating Cognitive Behaviour Therapy, Clinical Hypnotherapy and Neuro-Linguistic Programming and Neuroplasticity. It also includes our own Life Architecture Therapy, along with TCBT, our upgraded version of CBT, which is the subject of our bestselling book, published globally by Hay House. Professor Windy Dryden, of Goldsmiths University in London, endorsed the book, and Professor Philip Zimbardo, of Stanford University in the USA, wrote the foreword.

Psychologies magazine

You can feel comfortable in the knowledge that our weight-loss approach has been the treatment of choice by many different medical specialists, including doctors, dentists, nurses, anaesthetists and consultant surgeons. You may like to read more details on our Medical Endorsements page.

medically endorsed weight loss

So, how would you feel, if you had the opportunity today, to sit down over an everflowing cup of coffee, with two experienced, weight-loss specialists? And, what if, over the course of 12 hours, we explained everything you need to know to effortlessly achieve permanent weight loss? And we also shared with you all the tips, techniques and secrets we normally reserve exclusively for our visiting international clients?

Martin and Marion Shirran

My Weigh Less Downloadable Weight-Loss Course

Well, the good news is you can! And that’s because we have spent many months completely reformatting our unique, phenomenally successful approach to weight loss. As a result, the course is now instantly available to download to your phone, tablet, or computer. This also means that you can complete the entire course, without having to leave the comfort and security of your own home. Welcome to the ‘My Weigh Less Master Class’!

My Weigh Less

Read on the pages of this website how the award-winning ‘My Weigh Less’ downloadable treatment is successfully delivering what is surely ‘utopia’ to dieters; a medically endorsed, proven, weight-loss approach that provides permanent results. The programme is also based on over 15,000 1:1 clinical treatment hours. My Weigh Less can help you reach your weight-loss goals. Follow this link to sign up for our course now, and you can start your weight-loss journey.

My Weigh Less

My Weigh Less Delivers…

Permanent Weight Loss
– No Diet or Exercise Required –
– Medically Endorsed –
– 15,000 1:1 Clinical Hours Experience –
– Fully Downloadable –
– Featured in Global Media –
– Award-Winning Programme –

Registered Stakeholder in NICE – National Institute for Health and Care Excellence.

Marion Shirran, as a director of Oxford Therapeutics Limited, is proud to be a registered Stakeholder in NICE – National Institute for Health and Care Excellence.

My weigh Less

Additionally, she is involved in the government’s All Party Parliamentary Group on Obesity.

We were proud to be nominated the ‘Most Innovative Obesity Psychological Therapy Service’ in the UK Mental Health Awards 2022.

Mental Health Awards 2022 "Most Innovative Obesity Psychological Therapy Service"

We also appeared on the This Morning TV show, with Holly Willoughby and Phillip Schofield.

Holly and Phil interviewed Martin and Marion Shirran

And, in 2010, we travelled to New York to be interviewed on the Good Morning America TV Show.

Good Morning America

We are also co-authors of two, bestselling books, on the topic of non-surgical weight loss, published by Hay House.

Martin and Marion Shirran
weight loss course

Read our new page – How To Introduce Change into Your Life

FAQ 1. How can I stop myself from overeating when I’m feeling anxious?

ANSWER There are a few things you can do to stop yourself from overeating when you’re feeling anxious. First, try to find other ways to cope with your emotions, such as talking to a friend or going for a walk. Additionally, try to be mindful of your food choices and only eat when you’re actually hungry. Finally, remember that everyone makes mistakes and that weight loss is a journey, not a destination. If you can keep these things in mind, you’ll be less likely to overeat when you’re feeling anxious.

FAQ 2. What are some other ways to stay motivated during my weight-loss journey?


In addition to visualising your desired outcome and setting small, achievable goals, here are a few other ways to stay motivated during your weight-loss journey:

-Find a diet buddy: It can be helpful to have someone to support you and hold you accountable.

-Keep a weight-loss journal: Recording your progress, whether it’s on paper or electronically, can help you to see how far you’ve come and keep you motivated to continue.

-Find an activity you enjoy: If you find an activity that you enjoy, such as walking or swimming, it will be easier to stick with it.

-Track your progress by taking photos or measuring yourself each week.

-Set yourself a reward for reaching milestones, such as buying new clothes or getting a massage.

-Make sure you’re eating healthy foods that you enjoy and that make you feel good.

– Avoid comparing yourself to others and focus on your own progress.

FAQ 3. Can anyone be hypnotised?


Although hypnosis is often associated with stage shows and magician’s tricks, it is a serious medical tool that has been used for centuries to treat a variety of conditions. But what exactly is hypnosis and can anyone be hypnotised?

In its simplest form, hypnosis is a state of deep relaxation in which the mind becomes more open to suggestion. The subject remains aware of their surroundings but is more responsive to suggestions from the hypnotist. While anyone can enter into this state of relaxation, not everyone is equally susceptible to suggestion. It is thought that around 20% of people are ‘highly hypnotisable’ and will respond well to suggestive therapy. Another 60% will be able to enter into a state of hypnosis but may not respond as strongly to suggestions. The remaining 20% are considered ‘non-hypnotisable’ and will not usually experience the full effects of hypnosis.

So, while not everyone can be fully hypnotised, almost everyone can enter into a state of hypnosis and experience some level of relaxation and suggestibility. And for those who are highly hypnotisable, hypnosis can be a powerful tool for change.

Below is a selection of weight-loss tips that everyone can start using straight away. And, if you enroll in the My Weigh Less Course, you will learn many more of our helpful tips and techniques about how to achieve successful, permanent weight loss.

Tip No. 1 – Only Eat When You’re Hungry!

This has to be our number one, golden rule, when it comes to achieving successful weight loss. In our experience, most overweight people eat for many different reasons, other than physical hunger. But, if you allow your emotions to control your eating habits, then it is unlikely that you will be able to control your weight as a result. So, before you reach for anything to eat, stop and ask yourself first if you physically NEED to eat, or you just WANT to…

top weight loss tips

Tip No. 2 – Use a Smaller Plate!

You’ve probably heard this many times before, but it’s a fact that people who use larger plates tend to eat more food than those who eat from smaller plates. No doubt you know about the power of optical illusions. But are you aware of just how much more generous the same size portion of food appears, when presented on a smaller plate, instead of a larger one? Have a look at the image below. It’s known as the Delboeuf optical illusion. If you stick to our mantra, “always go for quality over quantity”, then you will definitely lose weight much more easily.

Delboeuf Optical Illusion

Tip No. 3 – Drink a Glass or Two of Water Before Your Meal!

Reduce your calorie intake by over 20%, with almost with no effort! Research results, published by Harvard Medical showed that people who drank two large glasses of water, just before eating, on average, consumed around 20% less food compared with when they didn’t drink anything before they ate. This is possibly as a result of the stretching and fullness sensation in the stomach.

weight loss tips

Tip No. 4 – Eat Slowly and Mindfully!

A growing number of studies have consistently found a correlation between speed of eating and weight, so it is officially accepted now that faster eaters are definitely more likely to become overweight. Studies have also shown that people are much more likely to eat more when their eating is mindless, as opposed to mindful. So, make meal times an occasion by sitting down at a table, with no distractions. Then eat slowly and savour every mouthful. You will naturally eat less food and also find it easier to lose weight as a result!

top weight loss tips

Tip No. 5 – Stay Away From Sugar and Highly Processed Foods!

It’s a fact that sugar and highly processed foods have addictive properties! So much so, that many people find that once they start eating these foods, they literally can’t stop. And, of course, if you’re making such poor food choices, this in turn will make it almost impossible for you to lose weight. So, our advice is to choose healthy, unprocessed foods and limit the amount of sugar you consume. As a result, you will have far more control over how much you eat and also how much weight you can lose.

top weight loss tips

Tip No. 6 – Eat Your Favourite Foods on the Plate First!

You may not be aware of how important this tip is, but the order in which you eat your food can actually have a big impact on how much you consume! It’s quite common for overweight people to “save the best til last” when eating. In other words they only eat their favourite food right at the end. It’s not so surprising then, that they also tend to eat everything on their plate, regardless of how uncomfortably full they feel. Because, of course, they don’t want to miss out on the “best bit”!

top weight loss tips

However, our advice is to eat your favourite things first. Not only will you enjoy it more, but it’s also much easier to stop when you’ve eaten just the right amount and leave the rest on the plate.

You can read a full breakdown of all the components included in the treatment package on the Course Details page. There is also an explanation of the treatment on the Does This Work? page. We look forward to working with you. Additionally, you can read reviews from medical and other professionals on the Medical Endorsement page.

My Weigh Less

View Short Animated Want and Need Video Below

Click on the link below to listen to our short audio introduction of the weight-loss course.

Free Sample Download of My weigh Less

You can download the complete My Weigh Less course, and start your weight-loss journey today.

Register Now for the My Weigh Less Course

My Weigh Less®/ and all associated intellectual property rights, are the property of Oxford Therapeutics Limited, a company registered in London.

Can I eat Chocolate and lose weight

You can read additional information about us and our weight-loss treatment on the Gastric Mind Band website.

Although the weight-loss results and success stories shown on the site are typical, individual results will vary, and are not guaranteed. Weight-loss success depends on each individual’s level of motivation, commitment, food intake and metabolism. Read our full disclaimer in the Terms & Conditions.

Why Psychology is Key to Weight Loss

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